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Neuroscience for Leadership

Harnessing the Brain Gain Advantage

de T. Swart, Kitty Chisholm, Paul Brown ...

Series series Business and Management (R0)
Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience. ... Leer más

$31.99 USD

Disponible también en: Audiolibro

Leadership can be learned: new evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.
... Leer más

Disponible también en: Audiolibro

The Hour Between Dog and Wolf

How Risk Taking Transforms Us, Body and Mind

de John Coates ...

**“Brilliant.” —David Brooks, The New York Times“A profoundly unconventional book . . . So absorbing that I wound up reading it twice.” —BloombergFinalist for the Financial Times and Goldman Sachs Business Book of the YearWhat happens to your body when you take risks? What happens to it when you make or lose a lot of money?**In this startling book, physiologist and former Wall Street trader John ... Leer más

$13.99 USD

**“Brilliant.” —David Brooks, The New York Times“A profoundly unconventional book . . . So absorbing that I wound up reading it twice.” —BloombergFinalist for the Financial Times and Goldman Sachs Business Book of the YearWhat happens to your body when you take risks? What happens to it when you make or lose a lot of money?**In this startling book, physiologist and former Wall Street trader John
... Leer más
This is Service Design Thinking

Basics-Tools-Cases

Edición de Marc Stickdorn, Jakob Schneider ...

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about ... Leer más

$28.99 USD

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about
... Leer más
Youtility for Accountants

Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)

de Jay Baer, Darren Root ...

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through ... Leer más

$2.99 USD

Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through
... Leer más
Beat The Big Box: The Dynamic Manager’s Handbook Of Winning The Retail Battle

The Dynamic Manager Handbooks, #6

de Dave Donelson ...

Series Libro 6 - The Dynamic Manager Handbooks
Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and explains how an independent retailer can exploit them by playing to their own strengths."Case Study: Schweser's" tells the story of one small-town merchant that has developed an effective strategy to ... Leer más

$2.99 USD o gratis con Kobo Plus

Independent retailers face competition on every front, but Big Box stores are often the most pressing threat to their existence. This handbook identifies the weaknesses in the Big Box approach and explains how an independent retailer can exploit them by playing to their own strengths."Case Study: Schweser's" tells the story of one small-town merchant that has developed an effective strategy to
... Leer más
Brand Aid

Shopping Well to Save the World

de Lisa Ann Richey, Stefano Ponte ...

Series series A Quadrant Book
“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to ... Leer más

$13.99 USD

“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to
... Leer más
Lectures on Behavioral Macroeconomics

de Paul De Grauwe ...

In mainstream economics, and particularly in New Keynesian macroeconomics, the booms and busts that characterize capitalism arise because of large external shocks. The combination of these shocks and the slow adjustments of wages and prices by rational agents leads to cyclical movements. In this book, Paul De Grauwe argues for a different macroeconomics model--one that works with an internal ... Leer más

$43.99 USD

In mainstream economics, and particularly in New Keynesian macroeconomics, the booms and busts that characterize capitalism arise because of large external shocks. The combination of these shocks and the slow adjustments of wages and prices by rational agents leads to cyclical movements. In this book, Paul De Grauwe argues for a different macroeconomics model--one that works with an internal
... Leer más
It Takes a Tribe

Building the Tough Mudder Movement

de Will Dean ...

“Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?” my professors asked. My gut feeling was—plenty of people.Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other ... Leer más

$14.99 USD

Disponible también en: Audiolibro

“Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?” my professors asked. My gut feeling was—plenty of people.Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other
... Leer más

Disponible también en: Audiolibro
The Commodification of Childhood

The Children’s Clothing Industry and the Rise of the Child Consumer

de Daniel Thomas Cook ...

In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer culture—and the commodification of childhood itself—by looking at the rise, growth, and segmentation of the children’s clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children’s clothing began to aim commercial messages at the child rather ... Leer más

$23.99 USD

In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer culture—and the commodification of childhood itself—by looking at the rise, growth, and segmentation of the children’s clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children’s clothing began to aim commercial messages at the child rather
... Leer más
How To Act Normal

By Acting Crazy, In A World Of Influence

de Roman Russo ...

Normal? Everyone is trying to be so, but there is no clear definition to what it is, which is why we all end up confused. We look up to society for guidance and we find a strong influencer - marketing. It tell us what to think, how to act, and who to be. But marketing is driven by self-interest. It promises to improve our live, but often fails to deliver on this promise. This is why we have a ... Leer más

$11.99 USD o gratis con Kobo Plus

Normal? Everyone is trying to be so, but there is no clear definition to what it is, which is why we all end up confused. We look up to society for guidance and we find a strong influencer - marketing. It tell us what to think, how to act, and who to be. But marketing is driven by self-interest. It promises to improve our live, but often fails to deliver on this promise. This is why we have a
... Leer más
Luxury Fashion and Culture

de Arch G. Woodside ...

Series Libro 7 - Advances in Culture, Tourism and Hospitality Research
"Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures. Luxury fashion enables the individual to transform herself - to play a part in scenes exuding refinement, acceptance, high ... Leer más

$147.99 USD

"Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures. Luxury fashion enables the individual to transform herself - to play a part in scenes exuding refinement, acceptance, high
... Leer más
Global Mindset and Leadership Effectiveness

de Palgrave Macmillan ...

The book addresses managerial attitudes regarding globalization and international business, often referred to as a global mindset. A global mindset is not enabling managers to be most effective in all situations. Alongside the structure and culture of their working environment, this leads to consequences for both managers and their organization. ... Leer más

$49.99 USD

The book addresses managerial attitudes regarding globalization and international business, often referred to as a global mindset. A global mindset is not enabling managers to be most effective in all situations. Alongside the structure and culture of their working environment, this leads to consequences for both managers and their organization.
... Leer más

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Business and Management (R0)

Neuroscience for Leadership

La gente que leyó esto también disfrutó

The Hour Between Dog and Wolf

This is Service Design Thinking

Youtility for Accountants

Beat The Big Box: The Dynamic Manager’s Handbook Of Winning The Retail Battle

Brand Aid

Lectures on Behavioral Macroeconomics

It Takes a Tribe

The Commodification of Childhood

How To Act Normal

Luxury Fashion and Culture

Global Mindset and Leadership Effectiveness

eReaders

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