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SMASH

Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth

de Suvi Nenonen, Kaj Storbacka ...

Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertions, assumptions and approximations.But the undeniable complexity of modern markets confronts us with the truth. Markets are elaborate, evolving ecosystems – think biology, not machinery. Today, strategy must embrace complexity or die. Recognizing ... Leer más

$91.99 USD

Stunningly, strategy has never adequately defined one of its central institutions, the market. Old playbooks got away with a hodgepodge of assertions, assumptions and approximations.But the undeniable complexity of modern markets confronts us with the truth. Markets are elaborate, evolving ecosystems – think biology, not machinery. Today, strategy must embrace complexity or die. Recognizing
... Leer más

Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

de Sean Ellis, Morgan Brown ...

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Leer más

$14.99 USD

Disponible también en: Audiolibro

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level
... Leer más

Disponible también en: Audiolibro
24/7

Late Capitalism and the Ends of Sleep

de Jonathan Crary ...

“A fascinating short book” on the perils of 21st-century capitalism and its near-complete takeover of our everyday lives (New York Times Magazine)24/7: Late Capitalism and the Ends of Sleep explores some of the ruinous consequences of the expanding non-stop processes of twenty-first-century capitalism. The marketplace now operates through every hour of the clock, pushing us into constant activity ... Leer más

$9.99 USD

“A fascinating short book” on the perils of 21st-century capitalism and its near-complete takeover of our everyday lives (New York Times Magazine)24/7: Late Capitalism and the Ends of Sleep explores some of the ruinous consequences of the expanding non-stop processes of twenty-first-century capitalism. The marketplace now operates through every hour of the clock, pushing us into constant activity
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Curing Affluenza

How to Buy Less Stuff and Save the World

de Richard Denniss ...

Affluenza has not just changed the world, it has also changed the way we see the world. Short of money? Borrow some. Caught in the rain? Buy an umbrella. Thirsty? Buy a bottle of water and throw the bottle away. Our embrace of “convenience” and our acceptance of our inability to plan ahead is an entirely new way of thinking, and over the past seventy years we have built a new and different ... Leer más

$16.99 USD

Affluenza has not just changed the world, it has also changed the way we see the world. Short of money? Borrow some. Caught in the rain? Buy an umbrella. Thirsty? Buy a bottle of water and throw the bottle away. Our embrace of “convenience” and our acceptance of our inability to plan ahead is an entirely new way of thinking, and over the past seventy years we have built a new and different
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Consumer Republic

Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

de Bruce Philp ...

Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a ... Leer más

$13.99 USD

Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a
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IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

de Bruce Sinclair ...

Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key.The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s ... Leer más

$26.69 USD

Grab the top spot in your industry by seizing the power of IoTSmart products are everywhere. They’re in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do—and for anyone running a business today, outcomes are the key.The Internet of Things (IoT) is the point of connection between products and the results they deliver—it’s
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Design Leadership

How Top Design Leaders Build and Grow Successful Organizations

de Richard Banfield ...

What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they’re forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top ... Leer más

$24.99 USD

What does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they’re forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top
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YouTube, The Home of Vlogging

The rise of video on demand

de 50minutes ...

Series series Business Stories
Find out how YouTube made video content accessible to all in just 50 minutes!YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread ... Leer más

$9.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

Find out how YouTube made video content accessible to all in just 50 minutes!YouTube is a video sharing platform which was launched in 2005. Although it was originally developed as a simple video sharing platform, it has evolved into one of the most popular websites on the internet, with one billion hours of content being watched on the site per day in 2017. Its influence has become so widespread
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Disponible también en: Audiolibro
Rule of Thumb: A Guide to Customer Service and Business Relationships

de Lisa Clonch Tschauner ...

In today's business world, the customer service experience is the most critical component that leads small businesses to remarkable success. Good service can be a business owner's greatest asset if it is properly implemented, practiced on a regular basis, and customized to meet the needs and wants of customers. The good relationships entrepreneurs have with customers will be essential to growing ... Leer más

$4.99 USD o gratis con Kobo Plus

In today's business world, the customer service experience is the most critical component that leads small businesses to remarkable success. Good service can be a business owner's greatest asset if it is properly implemented, practiced on a regular basis, and customized to meet the needs and wants of customers. The good relationships entrepreneurs have with customers will be essential to growing
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Territorial Cohesion in Rural Europe

The Relational Turn in Rural Development

Edición de Philomena de Lima, Andrew Copus ...

Series series Regions and Cities
This book reflects on how the economies, social characteristics, ways of life and global relationships of rural areas of Europe have changed in recent years. This reveals a need to refresh the concepts we use to understand, measure and describe rural communities and their development potential. This book argues that Europe has 'outgrown' many of the stereotypes usually associated with it, with ... Leer más

$68.99 USD

This book reflects on how the economies, social characteristics, ways of life and global relationships of rural areas of Europe have changed in recent years. This reveals a need to refresh the concepts we use to understand, measure and describe rural communities and their development potential. This book argues that Europe has 'outgrown' many of the stereotypes usually associated with it, with
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Managing Corporate Design

Best Practices for In-House Graphic Design Departments

de Peter L. Phillips ...

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses-head-on-these new challenges in a highly practical manner ... Leer más

$14.99 USD

Corporations increasingly view graphic design as a core strategic business competency in a highly competitive climate, and they are challenging their in-house designers to supply far more than a service or support function. Their new role is to provide sound solutions to real-world business pressures. Managing Corporate Design addresses-head-on-these new challenges in a highly practical manner
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Commercialization of Smallholder Horticultural Farming in Kenya

Poverty, Gender, and Institutional Arrangements

de Beatrice Wambui Muriithi ...

Series Libro 72 - Development Economics and Policy
This study assesses income and poverty effects of vegetable commercialization in Kenya with a special focus on gender issues and evaluates the performance of institutional arrangements that link small producers to the high-value vegetable supply chains. Using econometrics analysis of two rounds of rural household survey, the study reveals that the participation of smallholders in the domestic and ... Leer más

$86.99 USD

This study assesses income and poverty effects of vegetable commercialization in Kenya with a special focus on gender issues and evaluates the performance of institutional arrangements that link small producers to the high-value vegetable supply chains. Using econometrics analysis of two rounds of rural household survey, the study reveals that the participation of smallholders in the domestic and
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SMASH

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Hacking Growth

24/7

Curing Affluenza

Consumer Republic

IoT Inc: How Your Company Can Use the Internet of Things to Win in the Outcome Economy

Design Leadership

YouTube, The Home of Vlogging

Rule of Thumb: A Guide to Customer Service and Business Relationships

Territorial Cohesion in Rural Europe

Managing Corporate Design

Commercialization of Smallholder Horticultural Farming in Kenya

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