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“sumesh s dadwal”

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  • Market Grooming

    The Dark Side of AI Marketing

    Edición de Sumesh S. Dadwal, Hamid Jahankhani, Kenneth Revett ...
    Market Grooming: The Dark Side of AI Marketing marks a paradigm shift in the field of marketing. This thought-provoking scholarly work examines how customers, markets and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.This comprehensive collection of research articles covers various aspects of AI and its impact on marketing, ... Leer más

    $94.99 USD

  • Eco Illusions

    Unmasking Greenwashing in the Shared Economy

    Edición de Pawan Kumar, Sumesh S. Dadwal, Pooja Khanna, Rajesh Verma, Gordon Bowen ...
    Some businesses engage in "greenwashing" or "shared washing," creating a misleading eco-friendly image to deceive consumers into thinking their services are environmentally friendly. As people become more aware of their environmental impact, scrutiny of these deceptive practices in the shared economy has increased. This phenomenon skews public perception, making companies seem more environmentally ... Leer más

    $94.99 USD

  • Digital Transformation for Business Sustainability and Growth in Emerging Markets

    Edición de Sumesh S. Dadwal, Pawan Kumar, Rajesh Verma, Sunil Kumar ...
    Digital transformation in organisations can improve business agility, operational efficiency, customer service, and contribute to sustainability initiatives. Digital transformation isn’t always easy to implement; organisations can experience resistance to change and a lack of skilled employees.While there is extensive research on digital transformation, there is a lack of research that focuses ... Leer más

    $94.29 USD

  • Technology and Talent Strategies for Sustainable Smart Cities

    Digital Futures

    Edición de Hamid Jahankhani, Gordon Bowen, Imad Yasir Nawaz, Sumesh S. Dadwal ...
    Governments, communities, and developers are considering the use of ICT, renewable energies, and a host of other technologies to build smart cities that meet the economic, social, environmental, and cultural needs of the present as well as the future. However, are our cities ready for this technological shift? Can we put expansion behind us and focus on sustainability and re-generatability? Are ... Leer más

    $94.99 USD

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  • Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)

    Edición de Sudarsan Jayasingh, Kirubaharan Boobalan, Thiruvenkadam Thiagarajan ...
    Series series Springer Nature Proceedings excluding Computer Science
    This is an open access book.The International Conference on Emerging Trends in Business & Management (ICETBM2023) aims to bring together leading academicians, practitioners, researchers, and students to exchange their views, knowledge, experience and insights on the emerging trends in business and management. The conference theme for year 2023 is “Business Intelligence and Analytics as Drivers for ... Leer más

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  • Global Opportunities for Entrepreneurial Growth

    Coopetition and Knowledge Dynamics within and across Firms

    Edición de Stavros Sindakis, Panagiotis Theodorou ...
    Series series Advanced Strategies in Entrepreneurship, Education and Ecology
    Contemporary markets are increasingly complex and dynamic. Diverse business contexts have become closer, and are increasingly influenced by socio-economic and technological factors. Firms nowadays build alliances even with competing players to ensure entrepreneurial survival and growth. This publication aims to investigate, compare, and contrast the theoretical and practical elements of business ... Leer más

    $111.99 USD

  • Big Data for Entrepreneurship and Sustainable Development

    Edición de Mohammed El Amine Abdelli, Wissem Ajili-Ben Youssef, Uğur Özgöker, Imen Ben Slimene ...
    Series series Big Data for Industry 4.0
    This book provides insight for researchers and decision-makers on the application of data in the entrepreneurship and sustainable development sector. This book covers how Big Data for Industry 4.0 and entrepreneurship are effective in resolving business, social, and economic problems.The book discusses how entrepreneurs use Big Data to cut costs and minimize the waste of time. It offers how using ... Leer más

    $72.99 USD

  • Innovation Ecosystems and Sustainable Technologies

    Enhancing Competitiveness and Sustainability

    Edición de Rubee Singh, Vincenzo Corvello, Ilda Maria Coniglio, Shahbaz Khan ...
    Series series Emerald Studies in Sustainable Innovation Management
    Innovation Ecosystems and Sustainable Technologies: Enhancing Competitiveness and Sustainability draws connections between innovation ecosystems and sustainable development to seek ways of improving economic, environmental and social wellbeing based on improvements to the innovation ecosystems. The book sheds light on various advancements in innovation ecosystems and emerging technologies for the ... Leer más

    $94.99 USD

  • Digital Transformation and Business Sustainability

    From Theory to Practice

    Edición de Geetika Jain, Malahat Ghoreishi ...
    Digital transformation brings new opportunities, but also disruption, to the way businesses work. The application of technologies such as blockchain, AI, Internet of Things (IoT) and Big Data has the potential to revolutionize how businesses operate and incorporate sustainable practices within manufacturing processes and supply chains, creating value and redeveloping business models. Digital ... Leer más

    $57.99 USD

  • Strategic Innovation in the Digital Era

    Aligning Technology, Culture, and Leadership

    Edición de Hamed Taherdoost, Mitra Madanchian ...
    This book presents a comprehensive guide to strategically leveraging digital technologies to drive innovation and build sustainable competitive advantage. It explores both the technical and managerial dimensions of digital transformation, emphasizing the critical alignment between technology adoption, organizational culture, and leadership practices.Key topics include digital transformation ... Leer más

    $55.99 USD

  • Sustainable Economy Models in the Age of Industry 5.0

    Edición de Rakesh Kumar, Sachi Nandan Mohanty ...
    Series series Economics and Finance (R0)
    This book explores Industry 5.0, a transformative phase where human-centered innovations and advanced technologies come together to create more inclusive and sustainable economic systems. It examines how this new industrial era focuses on enhancing human creativity, well-being, and teamwork within industrial processes. It investigates sustainable economic models that balance social responsibility, ... Leer más

    $197.99 USD

  • Marketing Intelligence, Part A

    Understanding Customers in the Era of Digitalization

    Edición de Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj ...
    In the fast-paced world of digitalization, understanding customers has never been more critical—or more challenging. Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization takes readers on a journey through the latest advancements in AI, data management, and digital channels that are reshaping the landscape of customer engagement and business strategy.This book ... Leer más

    $90.99 USD