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  • The Comic Hero's Journey

    Serious Story Structure for Fabulously Funny Films

    de Steve Kaplan ...
    A comic hero or heroine also goes on a journey, but for the comic hero, it’s often quite, quite different. The hero decides to go on the adventure; the comic hero often has no choice. The hero has a wise old man; the comic hero often meets an idiot who inadvertently says something that can teach him a thing or two. Steve Kaplan will show you the diverse paths that comedy takes in The Comic Hero’s ... Leer más

    $19.99 USD

  • Bag the Elephant

    de Steve Kaplan ...
    Now available in paperback, Steve Kaplan's Bag the Elephant, is the New York Times, Wall Street Journal, USA Today, and Business Week bestseller that has received praise from around the business community:"Steve Kaplan's elephant strategy is right on the money, as long as you're willing to roll up your sleeves and go to work."—Daniel M. Snyder, Owner, Chairman of the Board, The Washington Redskins ... Leer más

    $9.99 USD

  • Be the Elephant

    Build a Bigger, Better Business

    de Steve Kaplan ...
    In business, there's no standing still. The trick is to become an elephant—big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market—and smart enough to avoid the pitfalls of growth.With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business ... Leer más

    $11.99 USD

  • Audiolibro

    Marketing Sales and Service with AI by Steve Kaplan

    Create an incredible user experience at every touchpoint

    de Steve Kaplan ...
    Narrado por Stephen Dalton ...

    Completo

    3 hora 16 minutos

    In the rapidly evolving digital era, delivering exceptional user experiences at every touchpoint is vital for businesses to remain competitive."Marketing, Sales and Service with AI" is an insightful guide that demonstrates how artificial intelligence (AI) can be leveraged to create unparalleled customer experiences, boost sales, and strengthen brand loyalty.This groundbreaking book takes you on a ... Leer más

    $3.99 USD o gratis con Kobo Plus

  • Audiolibro

    The Hidden Tools of Comedy

    The Serious Business of Being Funny

    de Steve Kaplan ...
    Narrado por Steve Kaplan, Sean Pratt ...

    Completo

    8 hora 1 minutos

    While other books give you tips on how to “write funny,” this book offers a paradigm shift in understanding the mechanics and art of comedy and the proven, practical tools that help writers translate that understanding into successful, commercial scripts. The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV ... Leer más

    $24.99 USD

  • Marketing, Sales and Service with AI

    de Steve Kaplan ...
    In the rapidly evolving digital era, delivering exceptional user experiences at every touchpoint is vital for businesses to remain competitive."Revolutionizing the Customer Journey: Harnessing AI to Transform Marketing, Sales, and Service" is an insightful guide that demonstrates how artificial intelligence (AI) can be leveraged to create unparalleled customer experiences, boost sales, and ... Leer más

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    A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success!Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in ... Leer más

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  • HBR's 10 Must Reads on Leading Digital Transformation (with bonus article "How Apple Is Organized for Innovation" by Joel M. Podolny and Morten T. Hansen)

    Series series HBR's 10 Must Reads
    Become a digital-first organization—and avoid disruption.If you read nothing else on the principles and practices that lead to successful digital transformation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reinvent your digital strategy, overcome barriers to change, and win in the continuously connected ... Leer más

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  • Never Get a "Real" Job

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  • Strategic Planning For Dummies

    de Erica Olsen ...
    If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps ... Leer más

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  • Driving Digital Transformation through Data and AI

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