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  • Insight-Led Selling

    Adopt an Executive Mindset, Build Credibility, Communicate with Impact

    You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today's selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities. In Insight-Led Selling, Stephen Timme and Melody Astley introduce you to a sales method that stands the test of time. Insight-Led Selling ... Leer más

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  • Great Ceos Are Lazy

    How Exceptional Ceos Do More in Less Time

    How do the really exceptional CEOs get more done in less time than everyone else? What is their technique for getting their work done while still having the time to spend pursuing hobbies and spending quality time with their friends and family? The truth is that great and lazy CEOs know a secret when it comes to time management. Rather than spending a little time on a lot of things, the best CEOs ... Leer más

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  • High Growth Handbook

    Scaling startups from 10 to 10,000 people

    de Elad Gil ...
    High Growth Handbook is the playbook for growing your startup into a global brand.Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises.Across all of these breakout companies, Gil has identified a set of common ... Leer más

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  • Complete MBA For Dummies

    Your guide to understanding the basics of an MBAWant to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques ... Leer más

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  • HBR Guide to Building Your Business Case (HBR Guide Series)

    de Raymond Sheen ...
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    Get your idea off the ground.You’ve got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.The HBR Guide to Building Your ... Leer más

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  • The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

    Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They’re correct. The Membership Economy is here and it’s here to stay—and if you want to ... Leer más

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  • Measuring Performance

    Series series Pocket Mentor
    Organizations want--and need--to track the changes in their overall performance. And the divisions, units, teams, and individuals within these organizations engage in similar success measurement. Performance Measurement explains the importance of regularly monitoring your group's performance and introduces formal measurement practices. You'll learn to Apply a disciplined process to performance ... Leer más

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  • Pay Matters

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    Most organizations fail to pay their employees properly—not because they don't want to, but because they don't approach compensation with a plan. The compensation landscape is changing rapidly. If you don't pay your employees what they're worth, not only will your competitors leave you behind, but you'll also leave yourself open to legal, social, and political backlash. As an HR professional or ... Leer más

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  • Entrepreneurship: A Real-World Approach

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  • The Advertising Agency Business

    When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find ... Leer más

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  • Startup CXO

    A Field Guide to Scaling Up Your Company's Critical Functions and Teams

    de Matt Blumberg ...
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    One of the greatest challenges for startup teams is scaling because usually there's not a blueprint to follow, people are learning their function as they go, and everyone is wearing multiple hats. There can be lots of trial and error, lots of missteps, and lots of valuable time and money squandered as companies scale. Matt Blumberg and his team understand the scaling challenges—they've been there, ... Leer más

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  • Guerrilla Marketing for Financial Advisors

    Innovating Financial Professionals Through Practice Management

    This practical marketing guide offers inspiring examples and field-tested advice specifically designed for financial advisors.Guerrilla Marketing is different from traditional marketing. Instead of simply spending money on and hoping for the best, readers will discover how to invest time, energy and imagination into growing their business. Financial professionals will be able to grow their ... Leer más

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