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Killing Giants

10 Strategies to Topple the Goliath in Your Industry

de Stephen Denny ...

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally ... Leer más

$13.99 USD

Disponible también en: Audiolibro

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally
... Leer más

Disponible también en: Audiolibro
Unfiltered Marketing

5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

de Stephen Denny, Paul Leinberger ...

Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.“Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms.” —Blake ... Leer más

$14.99 USD

Disponible también en: Audiolibro

Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.“Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms.” —Blake
... Leer más

Disponible también en: Audiolibro
Audiolibro

Killing Giants

10 Strategies to Topple the Goliath in Your Industry

de Stephen Denny ...

Narrado por Walter Dixon ...

Completo

7 hora 36 minutos

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally ... Leer más

$27.99 USD

Disponible también en: eBook

Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally
... Leer más

Disponible también en: eBook
Audiolibro

Unfiltered Marketing

5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World

de Stephen Denny, Paul Leinberger ...

Narrado por Walter Dixon ...

Completo

7 hora 10 minutos

You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do ... Leer más

$19.99 USD

Disponible también en: eBook

You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection.As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do
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Disponible también en: eBook

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Good Strategy Bad Strategy

The Difference and Why It Matters

de Richard Rumelt ...

Narrado por Sean Runnette ...

Completo

11 hora 49 minutos

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by ... Leer más

$22.99 USD

Disponible también en: eBook

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by
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Disponible también en: eBook
Measure What Matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs

de John Doerr ...

**#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. ... Leer más

$8.99 USD

Disponible también en: Audiolibro

**#1 New York Times BestsellerLegendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.**In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career.
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Disponible también en: Audiolibro
Disrupt You!

Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

de Jay Samit ...

In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses.In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible-or even desirable-to learn one set of job skills and to ... Leer más

$17.29 USD

Disponible también en: Audiolibro

In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses.In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible-or even desirable-to learn one set of job skills and to
... Leer más

Disponible también en: Audiolibro
The Retail Revival

Reimagining Business for the New Age of Consumerism

de Doug Stephens ...

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models ... Leer más

$17.00 USD

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models
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Creative Strategy and the Business of Design

de Douglas Davis ...

The Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain ... Leer más

$2.99 USD

Disponible también en: Audiolibro

The Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain
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Disponible también en: Audiolibro
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

de Scott Goodson ...

The secret to movement marketing?Your customers want to make a difference“Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.”—Daniel H. Pink, author of Drive and A Whole New ... Leer más

$33.99 USD

The secret to movement marketing?Your customers want to make a difference“Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.”—Daniel H. Pink, author of Drive and A Whole New
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The Elegant Solution

Toyota's Formula for Mastering Innovation

de Matthew E. May ...

"Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for success."-- Fortune, February 2006For the first time, an insider reveals the formula behind Toyota's unceasing quest to innovate and do more with less, a philosophy that has made it one of the ... Leer más

$12.99 USD

"Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for success."-- Fortune, February 2006For the first time, an insider reveals the formula behind Toyota's unceasing quest to innovate and do more with less, a philosophy that has made it one of the
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Generations at Work

Managing the Clash of Boomers, Gen Xers, and Gen Yers in the Workplace

de Ron Zemke, Claire Raines, Bob Filipczak ...

Written for those struggling to manage a workforce with incompatible ethics, values, and working styles, this book looks at the root causes of professional conflict and offers practical guidelines for navigating multigenerational differences.By exploring the most common causes of conflict--including the Me Generation’s frustration with Gen Yers’ constant desire for feedback and the challenges ... Leer más

$12.99 USD

Disponible también en: Audiolibro

Written for those struggling to manage a workforce with incompatible ethics, values, and working styles, this book looks at the root causes of professional conflict and offers practical guidelines for navigating multigenerational differences.By exploring the most common causes of conflict--including the Me Generation’s frustration with Gen Yers’ constant desire for feedback and the challenges
... Leer más

Disponible también en: Audiolibro

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Killing Giants

Unfiltered Marketing

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Good Strategy Bad Strategy

Measure What Matters

Disrupt You!

The Retail Revival

Creative Strategy and the Business of Design

Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

The Elegant Solution

Generations at Work

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