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Watchdogs and Whistleblowers

A Reference Guide to Consumer Activism

Edición de Stephen Brobeck, Robert N. Mayer ...

This book is the most comprehensive and up-to-date source of information about ways in which consumer activism has reshaped the economic and political well-being of citizens in the United States and around the world.This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a ... Leer más

$89.99 USD

This book is the most comprehensive and up-to-date source of information about ways in which consumer activism has reshaped the economic and political well-being of citizens in the United States and around the world.This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a
... Leer más

Contagious

Why Things Catch On

de Jonah Berger ...

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Leer más

$13.99 USD

Disponible también en: Audiolibro

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk
... Leer más

Disponible también en: Audiolibro
Why She Buys

The New Strategy for Reaching the World's Most Powerful Consumers

de Bridget Brennan ...

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when ... Leer más

Antes $5.99 USD Ahora $4.99 USD

Disponible también en: Audiolibro

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when
... Leer más

Disponible también en: Audiolibro
The Indispensable Milton Friedman

Essays on Politics and Economics

Edición de Lanny Ebenstein ...

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history.Now, acclaimed Friedman biographer Dr. Lanny Ebenstein brings together twenty of Friedman’s greatest essays in his new book, The ... Leer más

$9.99 USD

Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history.Now, acclaimed Friedman biographer Dr. Lanny Ebenstein brings together twenty of Friedman’s greatest essays in his new book, The
... Leer más
Economic Lives

How Culture Shapes the Economy

de Viviana A. Zelizer ...

Revealing the human side of economic lifeOver the past three decades, economic sociology has been revealing how culture shapes economic life even while economic facts affect social relationships. This work has transformed the field into a flourishing and increasingly influential discipline. No one has played a greater role in this development than Viviana Zelizer, one of the world's leading ... Leer más

$41.79 USD

Revealing the human side of economic lifeOver the past three decades, economic sociology has been revealing how culture shapes economic life even while economic facts affect social relationships. This work has transformed the field into a flourishing and increasingly influential discipline. No one has played a greater role in this development than Viviana Zelizer, one of the world's leading
... Leer más
The Money Illusion

de Irving Fisher ...

In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. In other words, the numerical/face value (nominal value) of money is mistaken for its purchasing power (real value). This is false, as modern fiat currencies have no inherent value and their real value is derived from their ability to be exchanged for goods and used for payment ... Leer más

$1.99 USD

Disponible también en: Audiolibro

In economics, money illusion refers to the tendency of people to think of currency in nominal, rather than real, terms. In other words, the numerical/face value (nominal value) of money is mistaken for its purchasing power (real value). This is false, as modern fiat currencies have no inherent value and their real value is derived from their ability to be exchanged for goods and used for payment
... Leer más

Disponible también en: Audiolibro
Neuroscience of Preference and Choice

Cognitive and Neural Mechanisms

Edición de Raymond J. Dolan, Tali Sharot ...

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences ... Leer más

$74.99 USD

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the preferences that guide choice. From preferences determining mundane purchases, to social preferences
... Leer más
Great Economists, The

Ten Economists Whose Thinking Changed The Way We Live

de Phil Thornton ...

The Great Economists succinctly and accurately describes the thinking of the world’s leading economic thinkers. It captures their key beliefs, explores their backgrounds, assesses their thinking and evaluates their legacy. It explains the schools of thought named after them and clearly shows how they influence our everyday lives.The full text downloaded to your computerWith eBooks you can:search ... Leer más

$12.99 USD

The Great Economists succinctly and accurately describes the thinking of the world’s leading economic thinkers. It captures their key beliefs, explores their backgrounds, assesses their thinking and evaluates their legacy. It explains the schools of thought named after them and clearly shows how they influence our everyday lives.The full text downloaded to your computerWith eBooks you can:search
... Leer más
The Essentials of Marketing Research

de Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon ...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing ... Leer más

$120.99 USD

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:Secondary research and data miningInternet marketing
... Leer más
Truth

How the Many Sides to Every Story Shape Our Reality

de Hector Macdonald ...

For fans of Nudge, Sway, and The Art of Thinking Clearly, a fascinating dive into the many ways in which "competing truths" shape our opinions, behaviors, and beliefs."In a time when truth is under assault, Hector Macdonald is here to defend it. He offers clear-eyed, compelling guidelines for becoming a more accurate consumer and producer of information."—Adam Grant, author of Give and Take, ... Leer más

$14.99 USD

Disponible también en: Audiolibro

For fans of Nudge, Sway, and The Art of Thinking Clearly, a fascinating dive into the many ways in which "competing truths" shape our opinions, behaviors, and beliefs."In a time when truth is under assault, Hector Macdonald is here to defend it. He offers clear-eyed, compelling guidelines for becoming a more accurate consumer and producer of information."—Adam Grant, author of Give and Take,
... Leer más

Disponible también en: Audiolibro
The Housing Market

A Survey

de Industrial Systems Research ...

Series series ISR Economic growth and performance studies
The Housing Market: A SurveyThis is a detailed study of housing market supply, demand, and prices. It covers the main sub-markets, sub-market trends, and household preferences and buying behaviour.Good quality research and analysis in this area is increasingly important as housing costs and investment rise and developments in the housing market impinge more on the general economy.The focus of the ... Leer más

$21.68 USD

The Housing Market: A SurveyThis is a detailed study of housing market supply, demand, and prices. It covers the main sub-markets, sub-market trends, and household preferences and buying behaviour.Good quality research and analysis in this area is increasingly important as housing costs and investment rise and developments in the housing market impinge more on the general economy.The focus of the
... Leer más
How to Make your Credit Score Soar

de Julie Marie McDonough ...

Your credit score dictates the rates and terms you pay on mortgages, auto loans, insurance, and services. It can even affect whether you get a job. A low credit score can cause setbacks to your financial life, so today’s the day to take control of that three-digit number and your financial future. How to Make Your Credit Score Soar gives you the tools and information you need to get your free ... Leer más

$2.99 USD

Your credit score dictates the rates and terms you pay on mortgages, auto loans, insurance, and services. It can even affect whether you get a job. A low credit score can cause setbacks to your financial life, so today’s the day to take control of that three-digit number and your financial future. How to Make Your Credit Score Soar gives you the tools and information you need to get your free
... Leer más

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Watchdogs and Whistleblowers

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Contagious

Why She Buys

The Indispensable Milton Friedman

Economic Lives

The Money Illusion

Neuroscience of Preference and Choice

Great Economists, The

The Essentials of Marketing Research

Truth

The Housing Market

How to Make your Credit Score Soar

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