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The Global Advertising Regulation Handbook

de Mary Alice Shaver, Soontae An ...

Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in ... Leer más

$91.99 USD

Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in
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Goliath

Life and Loathing in Greater Israel

de Max Blumenthal ...

From a New York Times bestselling author, a journey through the badlands and high roads of Israel-Palestine, painting a startling portrait of Israeli society under siege as the Palestinian occupation deepens."An eye-opening and stunningly insightful book about the dramatic plight of a country central to America's political fortunes." —Glenn Greenwald, New York Times bestse... ... Leer más

$14.99 USD

Disponible también en: Audiolibro

From a New York Times bestselling author, a journey through the badlands and high roads of Israel-Palestine, painting a startling portrait of Israeli society under siege as the Palestinian occupation deepens."An eye-opening and stunningly insightful book about the dramatic plight of a country central to America's political fortunes." —Glenn Greenwald, New York Times bestse...
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Disponible también en: Audiolibro
Polar Imperative

A History of Arctic Sovereignty in North America

de Shelagh D. Grant ...

Based on Shelagh Grant’s groundbreaking archival research and drawing on her reputation as a leading historian in the field, Polar Imperative is a compelling overview of the historical claims of sovereignty over this continent’s polar regions. This engaging, timely history examines:the unfolding implications of major climate changesthe impact of resource exploitation on the indigenous peoplesthe ... Leer más

$12.99 USD o gratis con Kobo Plus

Based on Shelagh Grant’s groundbreaking archival research and drawing on her reputation as a leading historian in the field, Polar Imperative is a compelling overview of the historical claims of sovereignty over this continent’s polar regions. This engaging, timely history examines:the unfolding implications of major climate changesthe impact of resource exploitation on the indigenous peoplesthe
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The Branded Mind

What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

de Erik Du Plessis ...

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to ... Leer más

$37.99 USD

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to
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How to do Better Creative Work

de Steve Harrison ...

Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you.In fact, you'll see that everyone plays a crucial role in producing creative work that works:What it means to ... Leer más

$12.99 USD

Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you.In fact, you'll see that everyone plays a crucial role in producing creative work that works:What it means to
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Branding For Dummies

de Bill Chiaravalle, Barbara Findlay Schenck ...

Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects ... Leer más

$18.00 USD

Discover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects
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Reality in Advertising

de Rosser Reeves ...

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, ... Leer más

$7.99 USD o gratis con Kobo Plus

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese,
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Passing on the Right

Conservative Professors in the Progressive University

de Jon A. Shields, Joshua M. Dunn Sr. ...

Few seem to think conservatives should become professors. While the left fears an invasion of their citadel by conservatives marching to orders from the Koch brothers, the right steers young conservatives away from a professorial vocation by lampooning its leftism. Shields and Dunn quiet these fears by shedding light on the hidden world of conservative professors through 153 interviews. Most ... Leer más

$25.99 USD

Few seem to think conservatives should become professors. While the left fears an invasion of their citadel by conservatives marching to orders from the Koch brothers, the right steers young conservatives away from a professorial vocation by lampooning its leftism. Shields and Dunn quiet these fears by shedding light on the hidden world of conservative professors through 153 interviews. Most
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Imperialism Past and Present

de Emanuele Saccarelli, Latha Varadarajan ...

After a long hiatus, when it was seemingly banished to the wilderness of esoteric academic debate, imperialism is back as one of the buzzwords of the day. In the past decade many have invoked it as an old specter only to nervously deny its contemporary applicability. A smaller, but highly significant minority has embraced it as a positive good - the only way out of the contemporary political ... Leer más

$22.99 USD

After a long hiatus, when it was seemingly banished to the wilderness of esoteric academic debate, imperialism is back as one of the buzzwords of the day. In the past decade many have invoked it as an old specter only to nervously deny its contemporary applicability. A smaller, but highly significant minority has embraced it as a positive good - the only way out of the contemporary political
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Analyzing Music in Advertising

Television Commercials and Consumer Choice

de Nicolai Graakjaer ...

Series series Routledge Interpretive Marketing Research
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How ... Leer más

$68.99 USD

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How
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Big Scams in the USA That Are Destroying the American Middle Class, Seniors, and the Nation.

SHORT STORY # 59. Nonfiction series #1 - # 60.

de Alla P. Gakuba ...

Series Libro 59 - Nonfiction series
Big scams in the USA that are destroying the American middle class, seniors, and the nation. Some of these scams are: dot-com; subprime mortgages; 0% interest rate; international disorder; higher education scam; private prison scams; sport and entertainment; tax scam; etc…It is not by an accident that from the above scams in the last 20 years (1996-2016) over 6 million “new Wall Street ... Leer más

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Big scams in the USA that are destroying the American middle class, seniors, and the nation. Some of these scams are: dot-com; subprime mortgages; 0% interest rate; international disorder; higher education scam; private prison scams; sport and entertainment; tax scam; etc…It is not by an accident that from the above scams in the last 20 years (1996-2016) over 6 million “new Wall Street
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Patriarcha and Other Political Works

de Robert Filmer ...

Robert Filmer's prime assumption is that the Bible contains the entire truth about the nature of the world and the nature of society. Along with details of recorded history from the beginning to the death of the Apostles, the Bible also includes the laws that would govern history from that time to the end of the world. This central assumption was shared by nearly every member of Tory Christendom ... Leer más

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Robert Filmer's prime assumption is that the Bible contains the entire truth about the nature of the world and the nature of society. Along with details of recorded history from the beginning to the death of the Apostles, the Bible also includes the laws that would govern history from that time to the end of the world. This central assumption was shared by nearly every member of Tory Christendom
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“soontae an”

The Global Advertising Regulation Handbook

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Goliath

Polar Imperative

The Branded Mind

How to do Better Creative Work

Branding For Dummies

Reality in Advertising

Passing on the Right

Imperialism Past and Present

Analyzing Music in Advertising

Big Scams in the USA That Are Destroying the American Middle Class, Seniors, and the Nation.

Patriarcha and Other Political Works

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