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  • Transforming Business Education through Artificial Intelligence

    Edición de Sonu Dua, Sakshi Dua, Pawanpreet Kaur ...
    This new book delves into the multifaceted intersection of AI and business education, offering insights, strategies, and perspectives on leveraging AI to enhance learning, decision-making, and organizational efficiency. From the incorporation of AI into curriculum development to its application in decision-making processes, content recommendation, and continuous learning initiatives, this volume ... Leer más

    $200.99 USD

  • Green Marketing Perspectives

    Effective Messaging for Sustainable Practices

    Edición de Sonu Dua, Sakshi Dua, Pawanpreet Kaur ...
    In response to the escalating demand for environmentally friendly products across diverse sectors, the discourse on Green Concepts has evolved into a number of key strategic imperatives for both researchers and corporates. Green Marketing Perspectives delves into the profound impact of the Green Concept's emergence and the ways in which companies are altering their marketing strategies to leverage ... Leer más

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  • The Oxford Handbook of Open Innovation

    Series series Oxford Handbooks
    This Handbook seeks to be the definitive reference for the large and growing field of Open Innovation. A comprehensive collection of short and authoritative chapters, the volume summarizes the most vital research published in Open Innovation. It is an essential reference for seasoned scholars, a welcome introduction for junior scholars, and a kick-start package for undergraduate and MBA students. ... Leer más

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  • Business Model Innovation

    Game Changers and Contemporary Issues

    Edición de Annabeth Aagaard ...
    In the contemporary business landscape, the imperative for innovative approaches to business model innovation (BMI) is more pronounced than ever, especially given the pressing grand challenges, technological disruptions, digital transformation, and pressing environmental and social concerns of our era. The prevailing discourse in business model and BMI scholarship predominantly revolves around ... Leer más

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  • Core Values and Decision-Making for Sustainable Business

    An International Perspective

    Series series Sustainable Business Development
    This open access volume discusses the core values and decision-making for sustainable business in general, and includes research findings and country cases on addressing challenges. It emphasizes the importance of adapting products or services to local needs, considering cultural differences and sustainability. Some of the chapters address questions related to improving sustainability in micro, ... Leer más

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  • Supply Chain Resilience

    Survival Strategies for Turbulent Times

    This book navigates us through thick and thin and gives us a holistic description of what is supply chain resilience, which are the factors that affect it, and which are the most effective resilience strategies that we need to implement in our supply chains in order to survive during turbulent times.In a world where pandemics, natural disasters, climate change, and wars are only some of the ... Leer más

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  • Sustainability Marketing

    New directions and practices

    With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices.Sustainability Marketing: New directions and practices explores how an increase in customer's desire for sustainable products can form a key part of new ... Leer más

    $86.99 USD

  • Innovation Ecosystems and Sustainable Technologies

    Enhancing Competitiveness and Sustainability

    Series series Emerald Studies in Sustainable Innovation Management
    Innovation Ecosystems and Sustainable Technologies: Enhancing Competitiveness and Sustainability draws connections between innovation ecosystems and sustainable development to seek ways of improving economic, environmental and social wellbeing based on improvements to the innovation ecosystems. The book sheds light on various advancements in innovation ecosystems and emerging technologies for the ... Leer más

    $94.99 USD

  • Agile Sustainable Marketing: Navigating Towards a Greener Future

    Series series Sustainable Management Practices: Volume 1
    This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals.Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, ... Leer más

    $49.99 USD

  • Entrepreneurial Innovations, Models, and Implementation Strategies for Industry 4.0

    Series series Information Technology, Management and Operations Research Practices
    This book explores the link between entrepreneurship and innovation, providing an understanding of the latest developments in the field. It explores numerous challenges to entrepreneurship, such as failures and socio-economic issues, and presents concepts, models, and implementation strategies for Industry 4.0.Industry 4.0 presents unique challenges and unique opportunities to entrepreneurs. ... Leer más

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  • Creating a Sustainable Competitive Position

    Ethical Challenges for International Firms

    Series Libro 37 - International Business and Management
    The ebook edition of this title is Open Access and freely available to read online.The importance of ethical practices and a sustainable competitive position is being increasingly emphasised by all types of business and across all industries. The chapters collected in Creating a Sustainable Competitive Position discuss how international firms work with sustainable strategies and their relationship ... Leer más

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  • Green To Gold

    Marketing Strategies for a Sustainable Future

    Series series Earth and Environmental Science (R0)
    This book offers actionable, research-backed strategies to transform marketing practices into eco-friendly, sustainable approaches. Green to Gold: Marketing strategies for a sustainable future provides readers with a comprehensive guide on how to create successful, resilient brands that prioritize sustainability while meeting consumer demands. The content delves into the innovative intersection of ... Leer más

    $143.99 USD