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1 - 12 de 12 resultados para “sonja a sackmann”
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  • Success Factor: Corporate Culture

    Developing a Corporate Culture for High Performance and Long-term Competitiveness, Six Best Practices

    de Sonja A. Sackmann ...
    Do corporate culture and leadership contribute to a firm's success? And if so, how? How can a company create and develop its corporate culture to compete successfully over the long term? Answers to these questions emerge in case studies of the business practices of six long-established and world-renowned companies: the BMW Group, Deutsche Lufthansa, Grundfos, Henkel, Hilti and Novo Nordisk. In a ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • Culture in Organizations

    Development, Impact and Culture-Mindful Leadership

    de Sonja A. Sackmann ...
    Series series Contributions to Management Science
    “Culture eats strategy for breakfast”. Peter Drucker’s provocative statement points to the importance of culture for organizations. Depending on its characteristics, culture contributes significantly to the success or failure of for-profit and not-for-profit organizations. Hence, managers and leaders need to have an understanding of this important concept for best results.This book provides ... Leer más

    $143.99 USD

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  • Creating and Capturing Value through Crowdsourcing

    Edición de Christopher L. Tucci, Allan Afuah, Gianluigi Viscusi ...
    Examples of the value that can be created and captured through crowdsourcing go back to at least 1714 when the UK used crowdsourcing to solve the Longitude Problem, obtaining a solution that would enable the UK to become the dominant maritime force of its time. Today, Wikipedia uses crowds to provide entries for the world's largest and free encyclopedia. Partly fueled by the value that can be ... Leer más

    $86.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Marketing 3.0

    From Products to Customers to the Human Spirit

    de Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Leer más

    $17.00 USD

  • Scenario Planning in Organizations

    How to Create, Use, and Assess Scenarios

    de Thomas J. Chermack ...
    Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment. This book is the most comprehensive treatment to date of the scenario ... Leer más

    $28.99 USD

  • The End of Fundraising

    Raise More Money by Selling Your Impact

    de Jason Saul ...
    Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't.The End of Fundraising turns ... Leer más

    $23.00 USD

  • The Management of Small and Medium Enterprises

    Edición de Matthias Fink, Sascha Kraus ...
    Series series Routledge Studies in Small Business
    Due to the vital importance of SMEs in developed economies worldwide, this book aims to provide a unique and much-needed investigation into the underlying mechanisms and practices of management within these companies by collecting a wide range of original conceptual and empirical research in the topical area of management in SMEs and new ventures.Collecting work from dozens of leading scholars in ... Leer más

    $70.99 USD

  • MBA in a Box

    Practical Ideas from the Best Brains in Business

    de Joel Kurtzman, Glenn Rifkind, Victoria Griffith ...
    The best minds in business—at your serviceMBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For ... Leer más

    $15.99 USD

  • Levers of Control

    How Managers Use Innovative Control Systems to Drive Strategic Renewal

    de Robert Simons ...
    Based on a ten-year examination of control systems in over 50 U.S. businesses, this book broadens the definition of control and establishes a critical bridge between the disciplines of strategy and accounting and control. In addition to the more traditional diagnostic control systems, Simons identifies three new control systems that allow strategic change: belief systems that communicate core ... Leer más

    $32.99 USD o gratis con Kobo Plus

  • Making Strategy Work

    Leading Effective Execution and Change

    de Lawrence Hrebiniak ...
    Without effective execution, no business strategy can succeed. This second edition delivers a powerful framework every leader can use to overcome the obstacles to successfully deploying business strategy. In this book, leading consultant and Wharton professor Lawrence Hrebiniak offers a comprehensive, disciplined process model for making strategy work in the real world. Drawing on his unsurpassed ... Leer más

    $43.19 USD

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    de Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Leer más

    $280.99 USD

  • The Strategic Drucker

    Growth Strategies and Marketing Insights from the Works of Peter Drucker

    de Robert W. Swaim ...
    The strategy and marketing wisdom of Peter Drucker, compiled into one handy guidePeter Drucker was widely considered the father of modern management. His 39 books and countless scholarly and popular articles predicted many of the major economic developments of the late twentieth century, and his influence upon modern business is almost immeasurable. In The Strategic Drucker, Drucker associate and ... Leer más

    $22.99 USD