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“sofia daskou”

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  • Global Developments in Nation Branding and Promotion: Theoretical and Practical Approaches

    Edición de Andreas Masouras, Sofia Daskou, Victoria Pistikou, Dimitrios Dimitriou, Tim Friesner ...
    By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of countries. New ... Leer más

    $229.49 USD

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  • Effective Human Resources Management in Small and Medium Enterprises: Global Perspectives

    Edición de Carolina Machado, Pedro Melo ...
    Effective Human Resource Management (HRM) methods are essential in tackling today’s employment challenges and changes. As Small and Medium Enterprises (SMEs) continue to flourish, identifying HRM strategies and practices are necessary for these organizations to obtain a competitive management model. Effective Human Resources Management in Small and Medium Enterprises: Global Perspectives addresses ... Leer más

    $157.49 USD

    PEDIDO ANTICIPADO

  • International Growth of Small and Medium Enterprises

    Edición de Niina Nummela ...
    Series series Routledge Studies in International Business and the World Economy
    The majority of SMEs are operating in a networked business environment, and these networks extend beyond national and cultural boundaries. Within these networks, growth takes various routes and forms. Instead of linear, positive growth, international growth is often more cyclical, including periods of stagnation and withdrawal, even exits. International Growth of Small and Medium Enterprises ... Leer más

    $82.99 USD

  • Advertising and Branding: Concepts, Methodologies, Tools, and Applications

    Edición de Information Resources Management Association ...
    Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, ... Leer más

    $724.49 USD

  • Optimizing Open and Distance Learning in Higher Education Institutions

    Edición de Umesh Chandra Pandey, Verlaxmi Indrakanti ...
    Technology has broadened learning opportunities for students in the modern age. No longer limited by proximity and location, learners can utilize online education environments to attain their advanced degrees. Optimizing Open and Distance Learning in Higher Education Institutions is a pivotal reference source for the latest scholarly material on the development of e-learning programs and other ... Leer más

    $166.49 USD

  • Business Models for Strategic Innovation

    Cross-Functional Perspectives

    Edición de S.M. Riad Shams, Demetris Vrontis, Yaakov Weber, Evangelos Tsoukatos ...
    Series series The Annals of Business Research
    This book extends our understanding of how different cross- functional business and management disciplines, such as innovation and entrepreneurship, strategic management, marketing and HRM, individually and collectively underpin innovation in business management.Business Models for Strategic Innovation develops insights from cross-disciplinary business knowledge streams and their cutting edge ... Leer más

    $62.99 USD

  • Building a Body of Knowledge in Project Management in Developing Countries

    de George Ofori ...
    Series Libro 3 - Domain-Specific Bodies of Knowledge in Project Management
    This book presents a state-of-the-art account of the recent developments and needs for project management in developing countries. It adds to the current state of knowledge on project management in general by capturing current trends, how they widen the content and scope of the field, and why there is a need for a specialist body of knowledge for developing countries. Eminent experts in this ... Leer más

    $142.99 USD

  • Virtual Teams Across National Borders

    Edición de Marin A. Marinov ...
    Series series Routledge Frontiers in the Development of International Business, Management and Marketing
    Virtual teams can be traced back to the 1990s with the debauched development of communication technologies as well as the fast extension of the internet. Virtual teams possess unique features allowing them to combine cultural multiplicity, specific tasks, physical remoteness of team members, continuous distant communication, critical interdependence of tasks, leadership, cohesion, empowerment, ... Leer más

    $64.99 USD

  • Trust in Communication Management

    Edición de Aydemir Okay ...
    This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. ... Leer más

    $84.99 USD

  • International HRM and Development in Emerging Market Multinationals

    Edición de Paresha Sinha, Parth Patel, Verma Prikshat ...
    Series series Routledge Studies in Human Resource Development
    Emerging multinational enterprises (or EMNEs) have made a huge impact on the international business stage by internationalising at a rapid rate. And they have performed remarkably well in both developing and developed countries. Accordingly, there is a growing strand of literature on how EMNEs manage their international human resource (IHRM) practices in different international contexts.However, ... Leer más

    $73.99 USD

  • Handbook of Research on Effective Marketing in Contemporary Globalism

    Edición de Bryan Christiansen, Salih Yıldız, Emel Yıldız ...
    The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an ... Leer más

    $278.99 USD

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  • Corporate Branding

    Areas, arenas and approaches

    Edición de T C Melewar, S F Syed Alwi ...
    A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realize how it can boost business performance in measurable ways. For example, it promotes customer patronage without expensive ... Leer más

    $84.99 USD