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“simone pettigrew”

1 - 12 de 12 resultados para “simone pettigrew”
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  • Transformative Consumer Research for Personal and Collective Well-Being

    Edición de David Glen Mick, Simone Pettigrew, Cornelia (Connie) Pechmann, Julie L. Ozanne ...
    Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via ... Leer más

    $72.99 USD

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  • Click

    What Millions of People Are Doing Online and Why It Matters

    de Bill Tancer ...
    What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive ... Leer más

    $2.99 USD

  • You Are What You Choose

    The Habits of Mind That Really Determine How We Make Decisions

    de Scott de Marchi, James T. Hamilton ...
    The hidden patterns behind the way we make decisionsSeveral recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a ... Leer más

    $4.99 USD

  • The Support Economy

    Why Corporations Are Failing Individuals and the Next Episode of Capitalism

    de Shoshana Zuboff, James Maxmin ...
    Today’s “managerial” capitalism has grown hopelessly out of touch with the people it should be serving. The Support Economy explores the chasm between people and corporations and reveals a new society of individuals who seek relationships of advocacy and trust that provide support for their complex lives.Unlocking the wealth of these new markets can unleash the next great wave of wealth creation, ... Leer más

    $11.99 USD

  • The Economic Psychology of Tax Behaviour

    de Erich Kirchler ...
    Tax evasion is a complex phenomenon which is influenced not just by economic motives but by psychological factors as well. Economic-psychological research focuses on individual and social representations of taxation as well as decision-making. In this 2007 book, Erich Kirchler assembles research on tax compliance, with a focus on tax evasion, and integrates the findings into a model based on the ... Leer más

    $44.99 USD

  • Generation M

    Young Muslims Changing the World

    de Shelina Janmohamed ...
    What does it mean to be young and Muslim today? There is a segment of the world's 1.6 billion Muslims that is more influential than any other, and will shape not just the future of Muslims, but also the world around them: meet 'Generation M'.From fashion magazines to social networking, the 'Mipsterz' to the 'Haloodies', halal internet dating to Muslim boy bands, Generation M are making their mark. ... Leer más

    $22.99 USD

  • Influence

    How Women's Soaring Economic Power Will Transform Our World for the Better

    de Maddy Dychtwald ...
    In the United States and in very many nations around the world, women are on the cusp of new financial power -- and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur -- a true tipping point -- ... Leer más

    $13.99 USD

  • Optimal Redistributive Taxation

    de Matti Tuomala ...
    Tax systems raise large amounts of revenue for funding public sector's activities, and tax/transfer policy, together with public provision of education, health care, and social services, play a crucial role in treating the symptoms and the causes of poverty. The normative analysis is crucial for tax/transfer design because it makes it possible to assess separately how changes in the redistributive ... Leer más

    $100.99 USD

  • Consumer Profiles (RLE Consumer Behaviour)

    An Introduction to Psychographics

    de Barrie Gunter, Adrian Furnham ...
    Series series Routledge Library Editions: Consumer Behaviour
    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses ... Leer más

    $73.99 USD

  • Digital Advertising

    Theory and Research

    Edición de Shelly Rodgers, Esther Thorson ...
    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is ... Leer más

    $80.99 USD

  • A Joosr Guide to... Small Data by Martin Lindstrom: The Tiny Clues That Uncover Huge Trends

    de Joosr ...
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What can individual behavior tell us about potential ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Rethinking Rational Choice Theory

    A Companion on Rational and Moral Action

    de Jan de Jonge ...
    Series series Economics and Finance (R0)
    The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning. ... Leer más

    $89.99 USD