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Internationalization of Luxury Fashion Firms

Examining the Business Models of SMEs

de Andrea Runfola, Matilde Milanesi, Simone Guercini ...

Series series Business and Management (R0)
Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the ... Leer más

$134.99 USD

Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the
... Leer más
Passion and Entrepreneurship

Contemporary Perspectives and New Avenues for Research

Edición de Enrico Baraldi, Simone Guercini, Marcus Lindahl, Andrea Perna ...

Series series Business and Management (R0)
Providing new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by reasons other than revenue. ‘Passion’ refers both to emotional elements that may fuel an ... Leer más

$89.99 USD

Providing new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by reasons other than revenue. ‘Passion’ refers both to emotional elements that may fuel an
... Leer más
Native and Immigrant Entrepreneurship

Lessons for Local Liabilities in Globalization from the Prato Case Study

Edición de Simone Guercini, Gabi Dei Ottati, Loretta Baldassar, Graeme Johanson ...

Series series Business and Management (R0)
This book adopts a multidisciplinary approach to the issue of “local liabilities”, drawing on close analysis of the case of Chinese migrants and the Italian industrial district of Prato in order to elucidate the problems, or liabilities, that derive from the separation between natives and immigrants in local systems of people and firms. Insights are offered from a variety of disciplines, including ... Leer más

$98.99 USD

This book adopts a multidisciplinary approach to the issue of “local liabilities”, drawing on close analysis of the case of Chinese migrants and the Italian industrial district of Prato in order to elucidate the problems, or liabilities, that derive from the separation between natives and immigrants in local systems of people and firms. Insights are offered from a variety of disciplines, including
... Leer más

Design Driven Innovation

Changing the Rules of Competition by Radically Innovating What Things Mean

de Roberto Verganti ...

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not ... Leer más

$27.99 USD o gratis con Kobo Plus

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not
... Leer más
Design, When Everybody Designs

An Introduction to Design for Social Innovation

de Ezio Manzini ...

Traducido por Rachel Coad ...

Series series Design Thinking, Design Theory
The role of design, both expert and nonexpert, in the ongoing wave of social innovation toward sustainability.In a changing world everyone designs: each individual person and each collective subject, from enterprises to institutions, from communities to cities and regions, must define and enhance a life project. Sometimes these projects generate unprecedented solutions; sometimes they converge on ... Leer más

$15.99 USD

The role of design, both expert and nonexpert, in the ongoing wave of social innovation toward sustainability.In a changing world everyone designs: each individual person and each collective subject, from enterprises to institutions, from communities to cities and regions, must define and enhance a life project. Sometimes these projects generate unprecedented solutions; sometimes they converge on
... Leer más
The Cycle

A Practical Approach to Managing Arts Organizations

de Michael M. Kaiser, Brett E. Egan ...

In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on—in short, to participate in the organization’s programs. Additionally, they ... Leer más

$19.99 USD

In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on—in short, to participate in the organization’s programs. Additionally, they
... Leer más
Fashion Marketing

de Tony Hines, Margaret Bruce ...

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Leer más

$280.99 USD

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury
... Leer más
Leading Global Diversity, Equity, and Inclusion

A Guide for Systemic Change in Multinational Organizations

de Rohini Anand ...

This book offers five proven principles so multinational companies can advance diversity, equity, and inclusion with a nuanced understanding of local contexts across countries and cultures.It's easy to fall into the trap of using a single-culture worldview when implementing global DEI in organizations. But what makes DEI change efforts successful in one country may have opposite, unintended ... Leer más

$21.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

This book offers five proven principles so multinational companies can advance diversity, equity, and inclusion with a nuanced understanding of local contexts across countries and cultures.It's easy to fall into the trap of using a single-culture worldview when implementing global DEI in organizations. But what makes DEI change efforts successful in one country may have opposite, unintended
... Leer más

Disponible también en: Audiolibro
Service Design Capabilities

de Nicola Morelli, Amalia de Götzen, Luca Simeone ...

Series series Engineering (R0)
This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and researchers towards a better understanding of operational aspects of service design processes. More specifically, it revisits service designers’ capabilities in light of the new roles that have opened up in innovation processes on different ... Leer más

Gratis

This open access book discusses service design capabilities in innovation processes, and provides a framework that guides design students, practitioners and researchers towards a better understanding of operational aspects of service design processes. More specifically, it revisits service designers’ capabilities in light of the new roles that have opened up in innovation processes on different
... Leer más
Total Relationship Marketing

de Evert Gummesson ...

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing ... Leer más

$80.99 USD

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing
... Leer más
International Hospitality Industry

Edición de Bob Brotherton ...

With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice.The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all ... Leer más

$91.99 USD

With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice.The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all
... Leer más
Co-creation for Responsible Research and Innovation

Experimenting with Design Methods and Tools

Edición de Alessandro Deserti, Marion Real, Felicitas Schmittinger ...

Series Libro 15 - Springer Series in Design and Innovation
This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book ... Leer más

Gratis

This open access book summarizes research being pursued within the SISCODE (Society in Innovation and Science through CO-DEsign) project, funded by the EU under the H2020 programme, the goal of which is to set up an analytical, reflective and learning framework to explore the transformations in initiatives and policies emerging from the interaction between citizens and stakeholders. The book
... Leer más

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Internationalization of Luxury Fashion Firms

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Design Driven Innovation

Design, When Everybody Designs

The Cycle

Fashion Marketing

Leading Global Diversity, Equity, and Inclusion

Service Design Capabilities

Total Relationship Marketing

International Hospitality Industry

Co-creation for Responsible Research and Innovation

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