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  • Tradition as Resource or Constraint for Strategic Action

    Series Libro 44 - Advances in Strategic Management
    In a world where the new often collides with the old, Tradition as Resource or Constraint for Strategic Action examines the dynamic interplay between tradition and innovation. Spanning industries from fashion to sports and from gastronomy to design, the researchers present a meticulously curated anthology of research discussing the dual role of tradition—as both a stabilizing anchor, and a ... Leer más

    $121.99 USD

  • Aesthetics and Style in Strategy

    Series Libro 42 - Advances in Strategic Management
    This book contains an Open Access chapterScholarship in management and strategy is paying increasing attention to the domain of aesthetics. Companies routinely make aesthetic choices and there is growing recognition that aesthetic considerations are fundamental for successful performance in competitive markets. Stylistically sophisticated products may appeal to demanding customers, yielding higher ... Leer más

    $88.99 USD

  • The Generation, Recognition and Legitimation of Novelty

    Series Libro 77 - Research in the Sociology of Organizations
    This volume brings together researchers from a diverse array of academic disciplines – including sociology, organization theory, strategy and psychology – to address the question of what organizations can do to better recognize novel ideas and support their proponents in implementing those ideas.The contributors draw from different theoretical perspectives and empirical papers use both qualitative ... Leer más

    $127.99 USD

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  • Consumer-Brand Relationships

    Theory and Practice

    The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline.While marketing research has a long tradition in the study of business ... Leer más

    $82.99 USD

  • The Routledge Companion to Arts Marketing

    Series series Routledge Companions in Marketing, Advertising and Communication
    The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy ... Leer más

    $70.99 USD

  • Great Minds in Management

    The Process of Theory Development

    Edición de Ken G. Smith, Michael A. Hitt ...
    In Great Minds In Management Ken G. Smith and Michael A. Hitt have brought together some of the most influential and original thinkers in management. Their contributions to this volume not only outline their landmark contributions to management theory, but also reflect on the process of theory development, presenting their own personal accounts of the gestation of these theories. The result is not ... Leer más

    $43.19 USD

  • The Contingency Theory of Organizations

    de Lex Donaldson ...
    Series series Foundations for Organizational Science
    Written by one of the foremost scholars in the field, this volume presents a comprehensive, in-depth analysis of the theories, evidence and methodological issues of contingency theory - one of the major theoretical lenses used to view organizations. It includes both an appreciation of the coherency of contingency theory overall and a frank recognition of some of the deficiencies in contingency ... Leer más

    $87.29 USD

  • Artist Scholar

    Reflections on Writing and Research

    Artist Scholar: Reflections on Writing and Research is part history, introduction and discussion for artists and designers entering, graduating and employed by the contemporary art academy in the United States. The evolution of art education in the university continues to expand in the twenty-first century as the variables of craft, skill, technique, theory, history and criticism shift and expand ... Leer más

    $18.99 USD

  • Organizational Routines

    How They Are Created, Maintained, and Changed

    Series series Perspectives on Process Organization Studies
    Over the past 15 years, organizational routines have been increasingly investigated from a process perspective to challenge the idea that routines are stable entities that are mindlessly enacted. A process perspective explores how routines are performed by specific people in specific settings. It shows how action, improvisation, and novelty are part of routine performances. It also departs from a ... Leer más

    $42.29 USD

  • Design and Anthropology

    Edición de Wendy Gunn, Jared Donovan ...
    Series series Anthropological Studies of Creativity and Perception
    Design and Anthropology challenges conventional thinking regarding the nature of design and creativity, in a way that acknowledges the improvisatory skills and perceptual acuity of people. Combining theoretical investigations and documentation of practice based experiments, it addresses methodological questions concerning the re-conceptualisation of the relation between design and use from both ... Leer más

    $82.99 USD

  • Global and Multinational Advertising

    Edición de Basil G. Englis ...
    Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of ... Leer más

    $44.99 USD

  • Knowing in Organizations: A Practice-Based Approach

    A Practice-Based Approach

    This work explores the relationship among knowing, learning, and practice in the development of organizational knowledge. It explores the implications for intervention growing out of the notion that organizational knowledge cannot be conceived as a mental process residing in members' heads. ... Leer más

    $73.99 USD