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Build a Brand in 30 Days

With Simon Middleton, The Brand Strategy Guru

de Simon Middleton ...

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly ... Leer más

$18.00 USD

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly
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A Concise American History

de David Brown, Thomas Heinrich, Simon Middleton, Vivien Miller ...

Expertly steering readers through the often tumultuous and exhilarating history of the United States, from its early modern Native American roots to twenty-first-century neoliberalism and the shifting political climate of the past decade, this highly readable textbook provides a compelling overview of American development over the last five centuries.This book avoids either celebratory or ... Leer más

$57.99 USD

Expertly steering readers through the often tumultuous and exhilarating history of the United States, from its early modern Native American roots to twenty-first-century neoliberalism and the shifting political climate of the past decade, this highly readable textbook provides a compelling overview of American development over the last five centuries.This book avoids either celebratory or
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Brand New You

Reinventing Work, Life & Self through the Power of Personal Branding

de Simon Middleton ...

Are you looking for a career change or a promotion?Trying to win your first job or facing redundancy?Do you feel you need a more positive and successful approach to relationships?Are you stuck in a rut of self-doubt and low self-image?Or are you just a bit fed up with the old you?If so, it's time to change your personal 'brand'!By applying the simple strategies well known to the world's great ... Leer más

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Are you looking for a career change or a promotion?Trying to win your first job or facing redundancy?Do you feel you need a more positive and successful approach to relationships?Are you stuck in a rut of self-doubt and low self-image?Or are you just a bit fed up with the old you?If so, it's time to change your personal 'brand'!By applying the simple strategies well known to the world's great
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From Privileges to Rights

Work and Politics in Colonial New York City

de Simon Middleton ...

Series series Early American Studies
From Privileges to Rights connects the changing fortunes of tradesmen in early New York to the emergence of a conception of subjective rights that accompanied the transition to a republican and liberal order in eighteenth-century America.Tradesmen in New Amsterdam occupied a distinct social position and, with varying levels of success, secured privileges such as a reasonable reward and the ... Leer más

$50.99 USD

From Privileges to Rights connects the changing fortunes of tradesmen in early New York to the emergence of a conception of subjective rights that accompanied the transition to a republican and liberal order in eighteenth-century America.Tradesmen in New Amsterdam occupied a distinct social position and, with varying levels of success, secured privileges such as a reasonable reward and the
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Market Ethics and Practices, c.1300–1850

Edición de Simon Middleton, James E. Shaw ...

Market Ethics and Practices, c. 1300–1850 analyses the nature, development, and operation of market ethics in the context of social practices, ranging from rituals of exchange and unofficial expectations to law, institutions, and formal regulations from the late medieval through to the modern era.Divided into two parts, the first explores the principles and regulations of market ethics, such as ... Leer más

$60.99 USD

Market Ethics and Practices, c. 1300–1850 analyses the nature, development, and operation of market ethics in the context of social practices, ranging from rituals of exchange and unofficial expectations to law, institutions, and formal regulations from the late medieval through to the modern era.Divided into two parts, the first explores the principles and regulations of market ethics, such as
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From Privileges to Rights

Work and Politics in Colonial New York City

de Simon Middleton ...

Series series Early American Studies
From Privileges to Rights connects the changing fortunes of tradesmen in early New York to the emergence of a conception of subjective rights that accompanied the transition to a republican and liberal order in eighteenth-century America.Tradesmen in New Amsterdam occupied a distinct social position and, with varying levels of success, secured privileges such as a reasonable reward and the ... Leer más

$62.99 USD

From Privileges to Rights connects the changing fortunes of tradesmen in early New York to the emergence of a conception of subjective rights that accompanied the transition to a republican and liberal order in eighteenth-century America.Tradesmen in New Amsterdam occupied a distinct social position and, with varying levels of success, secured privileges such as a reasonable reward and the
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What You Need to Know About Marketing

de Simon Middleton ...

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.This book shows you how to understand and do ... Leer más

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Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.This book shows you how to understand and do
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The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

de Al Ries, Laura Ries ...

$8.99 USD
The Brand Gap, Revised Edition

de Marty Neumeier ...

Series series AIGA Design Press
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five ... Leer más

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THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five
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Show Your Work!

10 Ways to Share Your Creativity and Get Discovered

de Austin Kleon ...

Series series Austin Kleon
From the New York Times bestselling author of Steal Like an Artist**, an even more forward-thinking and necessary book on how to take that critical next step on a creative journey—becoming known.**Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let... ... Leer más

$9.99 USD

From the New York Times bestselling author of Steal Like an Artist**, an even more forward-thinking and necessary book on how to take that critical next step on a creative journey—becoming known.**Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let...
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Contagious

Why Things Catch On

de Jonah Berger ...

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk ... Leer más

$13.99 USD

Disponible también en: Audiolibro

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk
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Disponible también en: Audiolibro
Brand Flip, The

Why customers now run companies and how to profit from it

de Marty Neumeier ...

Series series Voices That Matter
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.In the ... Leer más

$20.89 USD

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.In the
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Early American Studies

Build a Brand in 30 Days

A Concise American History

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From Privileges to Rights

Market Ethics and Practices, c.1300–1850

From Privileges to Rights

What You Need to Know About Marketing

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The 22 Immutable Laws of Branding

The Brand Gap, Revised Edition

Show Your Work!

Contagious

Brand Flip, The

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