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  • Customer Relationship Management

    Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book backs up these five processes - strategy development, value creation, channel and media integration, ... Leer más

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  • Sales Management. Simplified.

    The Straight Truth About Getting Exceptional Results from Your Sales Team

    de Mike Weinberg ...
    Packed with case studies, Sales Management. Simplified. offers a proven formula for prospecting, developing, and closing deals—in your time, on your terms.Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called on by companies to find the answer - and it's one that may surprise you. Typically, the issue lies not with the sales team but with how it is ... Leer más

    $14.99 USD o gratis con Kobo Plus

  • Selling Energy

    Inspiring Ideas That Get More Projects Approved!

    --#8 on The Wall Street Journal Best-Seller list for business hardback -- Given the abundance of commercially available energy-saving technologies, talented technologists to apply them, and even generous rebates to help finance them, why in the world aren't more efficiency projects approved? Based on twenty years of experience influencing efficiency decision-making in more than three billion ... Leer más

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  • The Secrets of Superior Sales Leadership

    de Peter Heredia ...
    What Makes You a Good Sales Manager? Is Your Team Selling or Order Taking? Give Yourself a Competitive Edge and Create Explosive Sales Growth with the Techniques You Will learn from this Business Book. Large organisations spend huge amounts of money trying to increase the competitiveness of their selling activity. The money is mainly spent on Sales Automation, CRM programmes, extensive training ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Product Marketing for Technology Companies

    de Mark Butje ...
    The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:* selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology companies requires the ... Leer más

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  • Pricing Services and Revenue Management

    de Jochen Wirtz ...
    Series Libro 4 - Winning in Service Markets Series
    Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that ... Leer más

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  • Making the Number

    How to Use Sales Benchmarking to Drive Performance

    The essential tool kit to achieve breakthrough sales performance improvements.Numbers don’t lie: 40 percent of all salespeople miss their targets each year. How can sales managers ensure their teams are doing everything possible? The key lies in benchmarking, which is not new for finance or manufacturing but rarely gets applied to sales. Making the Number will teach executives to embrace data ... Leer más

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  • The Sales Book

    de Graham Yemm ...
    The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:The objectives of each sectionAn overview of the main principlesWhat you need to do to achieve successA speed-read checklist to help you remember key pointsWhether ... Leer más

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  • Peaceful Selling: Easy Sales Techniques to Grow Your Small Business

    When you say, "Buy, buy, buy" to your customers, they are thinking, Bye, bye, bye to you and the sale. In Peaceful Selling: Easy Sales Techniques to Grow Your Small Business, we challenge the belief that selling must be out of your comfort zone. Peaceful Selling means selling your way.After seeing thousands of entrepreneurs struggle, we developed methods and quality resources to help break down ... Leer más

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  • How to Prepare Your Business for Sale

    de Fred Herbert ...
    You've spent a lot of time building your business, but now it is time to move on. You want to leave with money in your pockets, so check out "How to Prepare Your Business for Sale." This book by Fred Herbert will give you the tools you need to plan your exit. ... Leer más

    $14.95 USD o gratis con Kobo Plus

  • Welcome to the Idiots

    de Phil Davies ...
    A Business Memoir including 236 insights into the mistakes pitfals and pratfalls of building a business ... Leer más

    $1.99 USD

  • Worldwide Casebook In Marketing Management

    de Luiz Moutinho ...
    Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations ... Leer más

    $97.99 USD