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1 - 12 de 12 resultados para “simon clews”
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  • The New Academic

    How to write, present and profile your amazing research to the world

    de Simon Clews ...
    In The New Academic, Simon Clews offers a wealth of practical advice on how to write and speak in an entertaining, informative and, above all, accessible way. He will also help you to take care of the practicalities, the business if you like, of being a writer and communicator. Aimed at researchers at all levels of expeirience, this book will take you from the basics of writing and speaking, how ... Leer más

    $14.99 USD o gratis con Kobo Plus

  • Be Visible Or Vanish

    Engage, Influence and Ensure Your Research Has Impact

    de Inger Mewburn, Simon Clews ...
    Series series Insider Guides to Success in Academia
    The world of the academic researcher is changing; it used to be enough to work hard, do your research and get your results published. Not so these days. Universities now expect researchers to share their work with the world, as widely as possible. ‘Publish or perish’ has been replaced by a new mantra, and the pressure is on.In this insightful book, Inger Mewburn and Simon Clews look at some of the ... Leer más

    $26.99 USD

  • The New Academic

    A Researcher's Guide to Writing and Presenting Content in a Modern World

    de Simon Clews ...
    What does it mean to be an academic in today's rapidly changing world?As a modern academic, you're expected to wear many hats. It's not enough to be outstanding in your chosen field. You also need to be able to connect with audiences, speak with wit and flair, write knock-out articles, attract media attention, and share it all with your huge social media following. But how do you do all of that?In ... Leer más

    $13.09 USD

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  • 2024: The Future of Television

    de Zoë Clapp ...
    Looking forward to 2024 this UKTV book of essays explores the development of programming and technology and predicts who will be the winners and losers of the next decade. This book contains the perspective of a broad range of thought leaders – from creative programme makers and on screen talent to the new broadcasters and professional futurists. It provides a vital roadmap to the future of ... Leer más

    Gratis

  • Copywriting Third Edition

    Successful writing for design, advertising and marketing

    de Gyles Lingwood, Mark Shaw ...
    An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San FranciscoWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, ... Leer más

    $15.99 USD

  • Long Tail

    Why the Future of Business Is Selling Less of More

    de Chris Anderson ...
    What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • How to Be a Graphic Designer without Losing Your Soul

    de Adrian Shaughnessy ...
    Published to instant acclaim in 2005, our best selling-áHow to Be a Graphic Designer without Losing Your Soul-áhas become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the ... Leer más

    $14.99 USD

  • Everybody Writes

    Your New and Improved Go-To Guide to Creating Ridiculously Good Content

    de Ann Handley ...
    A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.In this brand-new edition, she delivers all the ... Leer más

    $17.00 USD

  • Ogilvy on Advertising in the Digital Age

    de Miles Young ...
    From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a follow-up to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive ... Leer más

    $17.99 USD

  • The N00bz

    New adventures in literature

    de if:book Australia, Simon Groth ...
    Change your tools for storytelling, change your routine, learn a new form, engage with parts of the wider industry you have never had to previously. See what happens and report back. This was the challenge taken up by contributors to The N00bz: New adventures in literature, a joint project between if:book Australia and digital first publisher Editia.The book is a collection of writing about ... Leer más

    Gratis

  • Everything You've Wanted To Know About Advertising & Media ... But Were Too Afraid To Ask

    de Ben Shepherd ...
    Advertising & Media has a curiosity crisis.It’s a rarely acknowledged but widely known problem: many people in the advertising industry, and new and prospective entrants,feel uncomfortable showing curiosity about key knowledge areas in advertising and media. And as advertising and media becomes more complex, the challenge of insufficient ‘information transfer’ is becoming even greater. This book ... Leer más

    $9.30 USD

  • Your A Game

    winning promo for genre fiction

    de Damon Suede, Heidi Cullinan ...
    Promoting genre fiction grows more competitive every day, yet no two authors or careers are alike.Our solution: a chooseable adventure so you can pick the path toward the career you've always wanted. We offer a promo game plan tailored to your personal style, strategy, and measure of success.Your A Game explains the tools and rules of kickass genre marketing to let you make your best next move. We ... Leer más

    $8.99 USD