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1 - 12 de 12 resultados para “sharon gai”
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  • How to Do More with Less

    Future-Proofing Yourself in an AI-driven Economy

    de Sharon Gai ...
    An honest and practical strategy guide to working in a world transformed by AIIn today’s workplace, headlines about artificial intelligence can feel overwhelming. With headlines swinging between promises of utopia and warnings of mass unemployment, for most knowledge workers, the truth feels unclear.In this book, Sharon Gai cuts through the noise. Drawing from real-world examples and global ... Leer más

    $17.00 USD

  • Ecommerce Reimagined

    Retail and Ecommerce in China

    de Sharon Gai ...
    Series series Business and Management (R0)
    This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in ... Leer más

    $44.99 USD

  • Neu gestalteter elektronischer Geschäftsverkehr

    Einzelhandel und E-Commerce in China

    de Sharon Gai ...
    Series series Business and Economics (German Language)
    Dieses Buch bietet Geschäftsleuten und Wissenschaftlern einen praktischen Leitfaden für den chinesischen E-Commerce-Markt. China ist ein Einzelhandelsmarkt mit einem Volumen von 5,6 Billionen Dollar und hat die höchste E-Commerce-Durchdringungsrate der Welt. Aufgrund der COVID-19-Pandemie investieren Marken verstärkt in die Steigerung ihrer Online-Verkäufe. Das Buch soll den wachsenden Bedarf von ... Leer más

    $40.99 USD

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  • Marketing 4.0

    Moving from Traditional to Digital

    de Iwan Setiawan, Philip Kotler, Hermawan Kartajaya ...
    Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention ... Leer más

    $16.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Digital Transformation Playbook

    Rethink Your Business for the Digital Age

    de David Rogers ...
    Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... Leer más

    $20.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    de Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Leer más

    $10.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Six Pixels of Separation

    Everyone Is Connected. Connect Your Business to Everyone.

    de Mitch Joel ...
    Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in ... Leer más

    $11.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Ctrl Alt Delete

    Reboot Your Business. Reboot Your Life. Your Future Depends on It.

    de Mitch Joel ...
    A game-changing book that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers: "An indispensable read for a time when so much is in transition" (Arianna Huffington).The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are ... Leer más

    $11.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Age of the Platform

    How Amazon, Apple, Facebook, and Google Have Redefined Business

    de Phil Simon ...
    Buoyed by the success of Amazon, Apple, Facebook, and Google, thousands of companies of all sizes are fundamentally rethinking how they do business. They are creating vibrant ecosystems and, in the process, reaping big rewards. In the tradition of The Long Tail, The Age of the Platform demonstrates how the world of business today is vastly different from that of even ten years ago. Today, the most ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • Design a Better Business

    New Tools, Skills, and Mindset for Strategy and Innovation

    de Justin Lokitz, Lisa Kay Solomon, Erik van der Pluijm, Maarten van Lieshout, Patrick van der Pijl ...
    This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from ... Leer más

    $21.00 USD

  • Driving Digital Strategy

    A Guide to Reimagining Your Business

    de Sunil Gupta ...
    A roadmap and best practices that allow firms to leverage existing assets and pinpoint areas where new capabilities must be developed.Useful, clear-eyed framework: Gupta has an HBS- and real-world-tested framework to help readers know where to begin.Freshly told stories that illustrate real business dilemmas: Gupta uses stories of well-known companies told with a new twist to bring home his point ... Leer más

    $23.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Data-Driven Business Models for the Digital Economy

    de Dr Rado Kotorov ...
    Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services.Whether you are a new start-up ... Leer más

    $12.99 USD