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Portfolio Management

How to Innovate and Invest in Successful Projects

de Shan Rajegopal ...

Series series Business and Management (R0)
In Portfolio Management , Shan Rajegopal, a leading authority on innovation and project portfolio management, provides an integrated project portfolio management framework which links innovation, investment and implementation. A successful tried and tested method, this blueprint will be a hands-on guide for business executives. ... Leer más

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The Fall of Advertising and the Rise of PR

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Construction Project Management

A Practical Guide for Building and Electrical Contractors

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Construction Project Management offers some of the best project management studies commissioned by ELECTRI International: The Foundation for Electrical Construction that were selected, coordinated, and monitored by some of the most progressive contractors and performed by outstanding scholars from top U.S. universities. Topics include pre-construction planning, early warning signs of project ... Leer más

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Wine Positioning

A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

de Pierre Mora ...

Series series Business and Management (R0)
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This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a
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Agile UX Storytelling

Crafting Stories for Better Software Development

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Series series Business and Management (R0)
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Managing Corporate Communications in the Age of Restructuring, Crisis and Litigation

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Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company’s number one asset—its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: ... Leer más

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The Fall of Advertising and the Rise of PR

Construction Project Management

Wine Positioning

Agile UX Storytelling

Managing Corporate Communications in the Age of Restructuring, Crisis and Litigation

E-Learning Fundamentals

The Future of Excellence in Public Relations and Communication Management

Secrets of Great Public Speakers Exposed!

Project Leadership

Streamlining Business Requirements

The Business of Persuasion

eReaders

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Accesorios

Carrito de compra

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Disponible el:

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