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“shailin dhar”

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  • A Marketer's Guide to Digital Advertising

    Transparency, Metrics, and Money

    de Shailin Dhar, Scott Thomson ...
    How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available.With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, ... Leer más

    $38.99 USD

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  • Crossing the Chasm

    Marketing and Selling Technology Project

    de Geoffrey A. Moore ...
    Series Libro 15 - Collins Business Essentials
    The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.With over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.Why do most high-tech ventures fail? They fall into the chasm—the vast gap between the first wave of ... Leer más

    $15.99 USD

  • Platform Revolution

    How Networked Markets Are Transforming the Economy and How to Make Them Work for You

    de Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary ...
    A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three ... Leer más

    $12.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Business Blockchain

    Promise, Practice, and Application of the Next Internet Technology

    de William Mougayar ...
    The definitive pioneering blueprint covering the what, why and how of the blockchain.Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. ... Leer más

    $20.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Big Data, Big Analytics

    Emerging Business Intelligence and Analytic Trends for Today's Businesses

    de Michael Minelli, Michele Chambers, Ambiga Dhiraj ...
    Series series Wiley CIO
    Unique prospective on the big data analytics phenomenon for both business and IT professionalsThe availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost ... Leer más

    $31.00 USD

  • The Year in Tech, 2023: The Insights You Need from Harvard Business Review

    de Harvard Business Review, Beena Ammanath, Andrew Ng, Michael Luca, Bhaskar Ghosh ...
    Series series HBR Insights Series
    A year of HBR's essential thinking on tech—all in one place.Easy-to-use AI tools, contactless commerce, crypto for business, the mature metaverse—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid ... Leer más

    $16.99 USD o gratis con Kobo Plus

  • Data Driven

    Profiting from Your Most Important Business Asset

    de Thomas C. Redman ...
    Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.In Data Driven, Thomas Redman, the "Data Doc," ... Leer más

    $25.99 USD o gratis con Kobo Plus

  • Information Rules

    A Strategic Guide to the Network Economy

    de Carl Shapiro, Hal R. Varian ...
    In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of ... Leer más

    $28.99 USD o gratis con Kobo Plus

  • HBR's 10 Must Reads on Platforms and Ecosystems (with bonus article by "Why Some Platforms Thrive and Others Don't" By Feng Zhu and Marco Iansiti)

    de Harvard Business Review, Marco Iansiti, Karim R. Lakhani, Marshall W. Van Alstyne, Geoffrey G. Parker ...
    Series series HBR's 10 Must Reads
    Help your company adapt to the new rules of competition.If you read nothing else on creating value with business platforms and ecosystems, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reap the rewards of multisided platforms (MSPs)—or defend your company against these formidable opponents.This book will ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Think Bigger

    Developing a Successful Big Data Strategy for Your Business

    de Mark Van Rijmenam ...
    Offering real-world insight and explanations, this book provides a roadmap for organizations looking to develop a profitable big data strategy and reveals why it's not something they can leave to the I.T. department.Big data--the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized--is revolutionizing business. Sharing best ... Leer más

    $9.49 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Blockchain Meets Supply Chain

    Rewiring Business Operations for the Digital Age

    de Ken Cottrill, Peter Harris ...
    Blockchain Meets Supply Chain: Rewiring Business Operations for the Digital Age is a primer for those who want to learn about blockchain applications in supply chain management, and how the technology could help to reshape the flow of goods and finance across the globe.   High-performing supply chains are critical to business success. It is estimated that in the U.S. alone, business logistics ... Leer más

    $9.99 USD

  • Too Big to Ignore

    The Business Case for Big Data

    de Phil Simon ...
    Series series Wiley and SAS Business Series
    Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant ... Leer más

    $15.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro