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  • Holding Back Disaster

    Protecting Lives and Infrastructure Through Excavation Damage Prevention

    Holding Back Disaster: Protecting Lives and Infrastructure Through Excavation Damage Prevention presents a rare system-level account of excavation damage prevention as a form of critical infrastructure, bringing together the people, systems, and practices that protect people and essential infrastructure every day.Excavation damage to buried infrastructure is one of the most persistent, costly, and ... Leer más

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  • Jimmy Buffett Brand Genius

    How Jimmy Buffett Built a Global Brand by Inspiring Others

    de Scott Landes ...
    How did a laid-back singer with a guitar turn a song into one of the most powerful lifestyle brands in the world?For decades, Jimmy Buffett gave millions of fans more than music, books, and plays. He gave them permission to slow down, laugh louder, have a positive outlook on life & people, and to chase their own adventures. What began as songs about paradise became something far bigger: a ... Leer más

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  • That Will Never Work

    The Birth of Netflix and the Amazing Life of an Idea

    de Marc Randolph ...
    In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph.Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely ... Leer más

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  • Customers for Life

    How to Turn That One-Time Buyer Into a Lifetime Customer

    In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the ... Leer más

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  • The Kingdom of Prep

    The Inside Story of the Rise and (Near) Fall of J.Crew

    **One of Vogue's most anticipated books of 2023.A quintessentially American fashion narrative about the rise and fall of the first lifestyle brand, J.Crew, and what the company’s fate means for the shifting landscape of the retail industry.Once upon a time, a no-frills J.Crew rollneck sweater held an almost mystical power—or at least it felt that way. The story of J.Crew is the story of the ... Leer más

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  • The Ride of a Lifetime

    Doing Business the Orange County Choppers Way

    de Paul Teutul ...
    Tough, smart business advice from the star of the hit TLC reality show "American Chopper"Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely ... Leer más

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  • From My Perspective

    de Doug DeMuro ...
    Doug DeMuro is sharing his perspective on today’s top issues.On moving: "My new place is much bigger than my old one. This means, as an American, that I must fill each room with furniture, even if its sole purpose is to give me with a new place to stub my toe when I get up at night to use the bathroom."***On the weathe***r: "Seattle gets so much rain that an entire computer industry was started ... Leer más

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  • Unlabel

    Selling You Without Selling Out

    de Marc Ecko ...
    From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” (Kirkus Reviews).As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and ... Leer más

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  • Unthinking

    The Surprising Forces Behind What We Buy

    What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy ... Leer más

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  • Rv Snowbirding 101

    de Marsha Spink ...
    For ten years Marsha, Paul, and Simba cruised the snowbird circuit from Los Angeles to Key West, in three different motorhomes, towing a Saturn, with numerous campground membershipstwo years as full-timers, when their family considered them homeless. In addition to the U.S. snowbird hotspots, they RVed in Mexico, Alaska, and New Zealand, and lived in Canadas winter tropicsParksville, B.C. This ... Leer más

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  • Rebuilding the Brand

    How Harley-Davidson Became King of the Road

    de Clyde Fessler ...
    In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard-of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true.By the mid-1980s, Harley couldn't produce enough bikes to keep the public ... Leer más

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