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“scott d swain”

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  • Email Marketing in a Digital World

    The Basics and Beyond

    de Richard C. Hanna, Scott D. Swain, Jason Smith ...
    Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. This book is for those who wish to learn more about how email marketing works, whether as ... Leer más

    $8.99 USD

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  • Professional Product Owner, The

    Leveraging Scrum as a Competitive Advantage

    de Don McGreal, Ralph Jocham ...
    Series series The Professional Scrum Series
    The Professional Product Owner’s Guide to Maximizing Value with Scrum“This book presents a method of communicating our desires, cogently, coherently, and with a minimum of fuss and bother.”—Ken Schwaber, Chairman & Founder, Scrum.orgThe role of the Product Owner is more crucial than ever. But it’s about much more than mechanics: it’s about taking accountability and refocusing on value as the ... Leer más

    $34.19 USD

  • Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

    The Do-It-Yourself Guide to Finding and Fixing Usability Problems

    de Steve Krug ...
    Series series Voices That Matter
    It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens.In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own ... Leer más

    $27.39 USD

  • UX Design Process

    de Smashing Magazine ...
    Series series Smashing eBooks
    UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-pic- ture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to ... Leer más

    $4.49 USD

  • Big Bim Little Bim - the Practical Approach to Building Information Modeling - Integrated Practice Done the Right Way!

    de Finith Jernigan ...
    The breakthrough book BIG BIM little bim gives practical approaches that architects, engineers, owners, educators, students and builders can understand and apply today. Based on twenty years of successful integrated projects, this book will help you to cut through the hype to achieve clarity about integrated practice and building information modeling. ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Designing for Interaction

    Creating Innovative Applications and Devices

    de Dan Saffer ...
    Series series Voices That Matter
    Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”— Jared Spool, CEO of User Interface EngineeringInteraction design is all around us. If you’ve ever wondered why your mobile ... Leer más

    $38.19 USD

  • Designing for the Digital Age

    How to Create Human-Centered Products and Services

    de Kim Goodwin ...
    Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.Designing successful products and services in the digital age ... Leer más

    $56.00 USD

  • Landing Page Optimization

    The Definitive Guide to Testing and Tuning for Conversions

    de Tim Ash, Maura Ginty, Rich Page ...
    A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of ... Leer más

    $18.00 USD

  • Validating Product Ideas

    Through Lean User Research

    de Tomer Sharon ...
    Want to know what your users are thinking? If you’re a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product. ... Leer más

    $40.99 USD

  • Inbound Marketing and SEO

    Insights from the Moz Blog

    de Rand Fishkin, Thomas Høgenhaven ...
    Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks ... Leer más

    $20.00 USD

  • Customer Data Platforms

    Use People Data to Transform the Future of Marketing Engagement

    de Martin Kihn, Christopher B. O'Hara ...
    Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and ... Leer más

    $15.00 USD

  • The Essential Persona Lifecycle

    Your Guide to Building and Using Personas

    de Tamara Adlin, John Pruitt ...
    The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation ... Leer más

    $28.99 USD