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  • Flexibility, Innovation, and Sustainable Business

    Series series Business and Management (R0)
    This book contains practical experiences, knowledge, and insights in the evolution, formulation, and implementation of strategies and models for flexibility, innovation, and sustainable business. The book discussed the increasing significance of a flexible approach by businesses as much as possible in every area of their work—from employment policies to supply chain management (SCM). It further ... Leer más

    $89.09 USD

  • Harnessing Human Capital Analytics for Competitive Advantage

    The workforce is considered to be the lifeblood within many major corporations. The ability of management to effectively utilize the knowledge and skills of their workforce is essential in ensuring the success of their corporations. Harnessing Human Capital Analytics for Competitive Advantage is a critical scholarly publication that explores the influence that workforce knowledge and skills can ... Leer más

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  • Learning Online

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    At a time when more and more of what people learn both in formal courses and in everyday life is mediated by technology, Learning Online provides a much-needed guide to different forms and applications of online learning. This book describes how online learning is being used in both K-12 and higher education settings as well as in learning outside of school. Particular online learning technologies ... Leer más

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  • Technology and Innovation in Adult Learning

    A comprehensive exploration of technology's role in adult learningTechnology and Innovation in Adult Learning introduces educators and students to the intersection of adult learning and the growing technological revolution. Written by an internationally recognized expert in the field, this book explores the theory, research, and practice driving innovation in both adult learning and learning ... Leer más

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  • Digital Advertising

    Theory and Research

    Edición de Shelly Rodgers, Esther Thorson ...
    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is ... Leer más

    $80.99 USD

  • Knowledge Management and Competitive Advantage: Issues and Potential Solutions

    Knowledge is a significant organizational resource. In order to build and sustain a competitive advantage, this knowledge must be protected within an organization’s core businesses from discovery by competitors. Knowledge Management and Competitive Advantage: Issues and Potential Solutions examines current research in support of knowledge management by focusing on how knowledge resources can be ... Leer más

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  • Team Creativity and Innovation

    Edición de Roni Reiter-Palmon ...
    For the past two decades, creativity and innovation have been viewed by researchers as critical to organizational success and survival. Understanding the factors that facilitate or inhibit creativity and innovation at the individual level has been the focus of much of the research in this area. However, while earlier work on teams considered the working dynamics of the group as a context variable ... Leer más

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  • The Psychology of Organizational Change

    New Insights on the Antecedents and Consequences of Individuals' Responses to Change

    This volume brings together recent insights about the psychology of organizational change. The authors are leading scholars in the study of organizational change, taking on a micro-perspective for understanding the process through which responses to change emerge and impact work-related outcomes. Each chapter approaches the topic from a different perspective, highlighting a different aspect of the ... Leer más

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  • Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

    Edición de Purnendu Tripathi, Siran Mukerji ...
    Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: ... Leer más

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  • Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

    Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile ... Leer más

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  • Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy

    Edición de In Lee ...
    As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, ... Leer más

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  • Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

    Edición de Riyad Eid ...
    Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying marketing activities ... Leer más

    $157.49 USD