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SAGE Brief Guide to Marketing Ethics

de SAGE Publications ...

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a ... Leer más

$52.99 USD

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a
... Leer más
Environmental Choices

Policy Responses to Green Demands

de Lawrence S. Rothenberg, SAGE Publications ...

Within a federal system, government agencies and regulatory policies can be fractured -- even at odds with each other. National actors share power with their counterparts in states and localities, as do presidents with Congressional leaders, and bureaucrats with judges. Understanding the broad economic and political contexts of environmental policymaking illuminates the motivations behind policy ... Leer más

$70.99 USD

Within a federal system, government agencies and regulatory policies can be fractured -- even at odds with each other. National actors share power with their counterparts in states and localities, as do presidents with Congressional leaders, and bureaucrats with judges. Understanding the broad economic and political contexts of environmental policymaking illuminates the motivations behind policy
... Leer más
SAGE Brief Guide to Corporate Social Responsibility

de SAGE Publications ...

This guide to corporate social responsibility (CSR) provides discussion of key concepts in a short, easy-to-use format. It is divided into sections on key terms, the global stage, corporate governance, corporate social responsiveness, public relations and philanthropy, and implications for corporate financial performance. It is an ideal supplement for business courses or as a reference for ... Leer más

$52.99 USD

This guide to corporate social responsibility (CSR) provides discussion of key concepts in a short, easy-to-use format. It is divided into sections on key terms, the global stage, corporate governance, corporate social responsiveness, public relations and philanthropy, and implications for corporate financial performance. It is an ideal supplement for business courses or as a reference for
... Leer más
SAGE Brief Guide to Business Ethics

de SAGE Publications ...

This guide to business ethics provides key terms and concepts related to business ethics in a short, easy-to-use format. It provides objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and advertising. It is an ideal supplement for business ethics courses or as a reference for students and practitioners who ... Leer más

$52.99 USD

This guide to business ethics provides key terms and concepts related to business ethics in a short, easy-to-use format. It provides objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and advertising. It is an ideal supplement for business ethics courses or as a reference for students and practitioners who
... Leer más

The Truth About the Drug Companies

How They Deceive Us and What to Do About It

de Marcia Angell ...

During her two decades at The New England Journal of Medicine, Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. She watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast marketing machines with unprecedented control over their own fortunes. She saw them gain nearly limitless ... Leer más

$12.99 USD

Disponible también en: Audiolibro

During her two decades at The New England Journal of Medicine, Dr. Marcia Angell had a front-row seat on the appalling spectacle of the pharmaceutical industry. She watched drug companies stray from their original mission of discovering and manufacturing useful drugs and instead become vast marketing machines with unprecedented control over their own fortunes. She saw them gain nearly limitless
... Leer más

Disponible también en: Audiolibro
Negotiating Rationally

de Max H. Bazerman ...

In Negotiating Rationally, Max Bazerman and Margaret Neale explain how to avoid the pitfalls of irrationality and gain the upper hand in negotiations.For example, managers tend to be overconfident, to recklessly escalate previous commitments, and fail to consider the tactics of the other party. Drawing on their research, the authors show how we are prisoners of our own assumptions. They identify ... Leer más

$14.99 USD

In Negotiating Rationally, Max Bazerman and Margaret Neale explain how to avoid the pitfalls of irrationality and gain the upper hand in negotiations.For example, managers tend to be overconfident, to recklessly escalate previous commitments, and fail to consider the tactics of the other party. Drawing on their research, the authors show how we are prisoners of our own assumptions. They identify
... Leer más
Seven Bad Ideas

How Mainstream Economists Have Damaged America and the World

de Jeff Madrick ...

A bold indictment of some of our most accepted mainstream economic theories—why they’re wrong, and how they’ve been harming America and the world.Budget deficits are bad. A strong dollar is good. Controlling inflation is paramount. Pay reflects greater worker skills. A deregulated free market is fair and effective. Theories like these have become mantras among American economists both liberal and ... Leer más

$6.99 USD

Disponible también en: Audiolibro

A bold indictment of some of our most accepted mainstream economic theories—why they’re wrong, and how they’ve been harming America and the world.Budget deficits are bad. A strong dollar is good. Controlling inflation is paramount. Pay reflects greater worker skills. A deregulated free market is fair and effective. Theories like these have become mantras among American economists both liberal and
... Leer más

Disponible también en: Audiolibro
Final Accounting

Ambition, Greed and the Fall of Arthur Andersen

de Barbara Ley Toffler, Jennifer Reingold ...

A withering exposé of the unethical practices that triggered the indictment and collapse of the legendary accounting firm.Arthur Andersen's conviction on obstruction of justice charges related to the Enron debacle spelled the abrupt end of the 88-year-old accounting firm. Until recently, the venerable firm had been regarded as the accounting profession's conscience. In Final Accounting, Barbara ... Leer más

Antes $13.99 USD Ahora $5.99 USD

A withering exposé of the unethical practices that triggered the indictment and collapse of the legendary accounting firm.Arthur Andersen's conviction on obstruction of justice charges related to the Enron debacle spelled the abrupt end of the 88-year-old accounting firm. Until recently, the venerable firm had been regarded as the accounting profession's conscience. In Final Accounting, Barbara
... Leer más
Generation Deluxe

Consumerism and Philanthropy of the New Super-Rich

de Iris Nowell ...

They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions ... Leer más

$8.99 USD o gratis con Kobo Plus

They fork out 100 million for starter castles, 500,000 for a customized Mercedes, and 1.2 million for a watch. While Generation Deluxe explores the spending patterns of the wealthy, a dark underside emerges: excessive consumerism is creating serious damage to the environment and human life. Simultaneously, the super-rich - and celebrities - are raising awareness and spending multi-millions
... Leer más
Globalization and Self-Regulation

The Crucial Role That Corporate Codes of Conduct Play in Global Business

de S. Sethi ...

Series series Business and Management (R0)
Corporate strategy expert Prakash Sethi takes an in-depth look at global structures and how regulation works from a corporate perspective, providing case studies of several industries and governments who have begun implementing voluntary codes of conducts, including Equator Principles, ICMM, and The Kimberly Process. ... Leer más

$49.99 USD

Corporate strategy expert Prakash Sethi takes an in-depth look at global structures and how regulation works from a corporate perspective, providing case studies of several industries and governments who have begun implementing voluntary codes of conducts, including Equator Principles, ICMM, and The Kimberly Process.
... Leer más
Values, Inc.

How Incorporating Values into Business and Life Can Change the World

de Dina Dwyer-Owens, Jordan Ochel ...

It's been said that 95 percent of companies that have a code of values don't even use them. Sad, but true. There are companies, too many to count, that spend countless hours and even countless dollars with experts to brainstorm their mission, vision, and values, write them down, hang them on the wall...and then walk away. While these things look good on paper, they mean nothing to the day-to-day ... Leer más

$9.99 USD o gratis con Kobo Plus

It's been said that 95 percent of companies that have a code of values don't even use them. Sad, but true. There are companies, too many to count, that spend countless hours and even countless dollars with experts to brainstorm their mission, vision, and values, write them down, hang them on the wall...and then walk away. While these things look good on paper, they mean nothing to the day-to-day
... Leer más
Local Content in Procurement

Creating Local Jobs and Competitive Domestic Industries in Supply Chains

de Michael Warner ...

Local Content in Procurement is the first book of its kind. Recognizing the substantial economic and social value brought to host countries and local communities through the procurement practices of large private and public companies, this book by Dr Michael Warner – Director of the consultancy firm Local Content Solutions and former architect of the Local Content standards for BG Group – provides ... Leer más

$60.99 USD

Local Content in Procurement is the first book of its kind. Recognizing the substantial economic and social value brought to host countries and local communities through the procurement practices of large private and public companies, this book by Dr Michael Warner – Director of the consultancy firm Local Content Solutions and former architect of the Local Content standards for BG Group – provides
... Leer más

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SAGE Brief Guide to Marketing Ethics

Environmental Choices

SAGE Brief Guide to Corporate Social Responsibility

SAGE Brief Guide to Business Ethics

La gente que leyó estos también disfrutó

The Truth About the Drug Companies

Negotiating Rationally

Seven Bad Ideas

Final Accounting

Generation Deluxe

Globalization and Self-Regulation

Values, Inc.

Local Content in Procurement

eReaders

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