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1 - 12 de 12 resultados para “sabrina helm”
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  • Reputation Management

    Edición de Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck ...
    Series series Business and Management (R0)
    Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its ... Leer más

    $49.99 USD

  • Kundenwert

    Grundlagen - Innovative Konzepte - Praktische Umsetzungen

    Edición de Andreas Eggert, Bernd Günter, Sabrina Helm ...
    Series series Business and Economics (German Language)
    In diesem Buch werden aufbauend auf Ergebnissen der Kundenzufriedenheits- und Kundenbindungsforschung sowie auf Basis finanzwirtschaftlicher Ansätze von renommierten Autoren Bausteine des Kundenwerts analysiert, Berechnungsmethoden diskutiert und Erfahrungsberichte aus der Praxis ergänzt. In der 4. Auflage wurden alle Beiträge überarbeitet und um neue Entwicklungen erweitert. Der Fokus auf das ... Leer más

    $116.09 USD

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  • Trust Me, I'm Lying

    Confessions of a Media Manipulator

    de Ryan Holiday ...
    The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age.Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today ... Leer más

    $9.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • DK Essential Managers: Effective Public Relations

    de DK ...
    Series series DK Essential Managers
    Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips ... Leer más

    $4.99 USD

  • Crisis Tales

    Five Rules for Coping with Crises in Business, Politics, and Life

    de Lanny J. Davis ...
    TELL IT ALL, TELL IT EARLY, TELL IT YOURSELFNobody ever calls Lanny Davis to give him good news. As a legal crisis manager, he’s the man public figures such as Bill Clinton, Martha Stewart, U.S. representative Charlie Rangel, and companies such as Whole Foods, among many others, rely on to pull them through public scandal with their reputations intact.Winning your case in a courtroom instead of ... Leer más

    $13.99 USD

  • Global Luxury Trends

    Innovative Strategies for Emerging Markets

    de J. Hoffmann, I. Coste-Manière ...
    Series series Business and Management (R0)
    The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets. ... Leer más

    $44.99 USD

  • Socialite - Make Your Life Fabulous and Enjoy What Life Has to Offer

    de Collin Miles ...
    There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wonder how to become a jet setting celebrant? From: how to act around the wealthy, to your clothes, to your manners, to your speech, to your grooming, and more. Trading your life for a limousine.Look ... Leer más

    $2.99 USD o gratis con Kobo Plus

  • Intercultural Readiness

    Four Competences for Working Across Cultures

    de U. Brinkmann, O. van Weerdenburg ...
    Series series Business and Management (R0)
    Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty. ... Leer más

    $53.99 USD

  • Ethics in Public Relations

    Responsible Advocacy

    Edición de Carolyn Bronstein, Kathy R. Fitzpatrick ...
    "This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics"Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some ... Leer más

    $87.29 USD

  • Managing a Public Relations Firm for Growth and Profit, Second Edition

    de Alvin C Croft ...
    The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance ... Leer más

    $63.99 USD

  • Handbook of Niche Marketing

    Principles and Practice

    de Art Weinstein ...
    Get closer to tailor made marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique ... Leer más

    $94.99 USD

  • American Petroleum Worldwide Oil

    de Thomas Chee ...
    Oil dominates. Petroleum is involved in global trade. Oil is responsible for leadership, but the responsibility to produce petroleum wisely results in revolutions, war and that which defines history. Yet with all the importance placed on petroleum, teachers don't instruct students on the role of oil in school. Parents assume children will learn about oil by driving a car, pouring oil in the engine ... Leer más

    $0.99 USD o gratis con Kobo Plus