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1 - 12 de 12 resultados para “s soderman”
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  • Football and Management

    Comparisons between Sport and Enterprise

    de S. Soderman ...
    Series series Business and Management (R0)
    What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management. ... Leer más

    $89.99 USD

  • Sport as a Business

    International, Professional and Commercial Aspects

    Edición de H. Dolles, S. Söderman ...
    Series series Business and Management (R0)
    Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization ... Leer más

    $89.99 USD

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  • Predictably Irrational, Revised and Expanded Edition

    The Hidden Forces That Shape Our Decisions

    de Dan Ariely ...
    The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational"A marvelous book… thought provoking and highly entertaining."—Jerome Groopman, New York Times bestselling author of How Doctors Think"Ariely not only gives us a great read; he also makes us much wiser."—George Akerlof, 2001 Nobel Laureate in Economics ... Leer más

    $13.99 USD

  • Cheap

    The High Cost of Discount Culture

    de Ellen Ruppel Shell ...
    A myth-shattering investigation of the true cost of America's passion for finding a better bargainFrom the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive yet little- examined obsession with bargains is arguably the most powerful and devastating market force ... Leer más

    $4.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Down and Dirty Pictures

    Miramax, Sundance, and the Rise of Independent Fil

    de Peter Biskind ...
    In this “dishy…superbly reported” (Entertainment Weekly) New York Times bestseller, Peter Biskind chronicles the rise of independent filmmakers who reinvented Hollywood—most notably Sundance founder Robert Redford and Harvey Weinstein, who with his brother, Bob, made Miramax Films an indie powerhouse.As he did in his acclaimed Easy Riders, Raging Bulls, Peter Biskind “takes on the movie industry ... Leer más

    $13.99 USD

  • "I Love You More Than My Dog"

    Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

    de Jeanne Bliss ...
    Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen.Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there. You earn it by how you decide to run your ... Leer más

    $5.99 USD

  • Marketing Aesthetics

    The Strategic Management of Brands, Identity, and Image

    de Alex Simonson, Bernd H. Schmitt ...
    There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics?Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines ... Leer más

    $15.99 USD

  • Click

    What Millions of People Are Doing Online and Why It Matters

    de Bill Tancer ...
    What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive ... Leer más

    $2.99 USD

  • How to Thrive in the Next Economy: Designing Tomorrow's World Today

    de John Thackara ...
    A visionary yet practical guide to building a more sustainable future, by one of the most important voices in environmentally aware designAre there practical solutions to the many global challenges—climate change, poverty, insufficient healthcare—that threaten our way of life? Author John Thackara has spent a lifetime roving the globe in search of design that serves human needs. In this clear-eyed ... Leer más

    $18.99 USD

  • Loan Sharks

    The Birth of Predatory Lending

    de Charles R. Geisst ...
    Predatory lending: A problem rooted in the past that continues today.Looking for an investment return that could exceed 500 percent annually; maybe even twice that much?Private, unregulated lending to high-risk borrowers is the answer, or at least it was in the United States for much of the period from the Civil War to the onset of the early decades of the twentieth century. Newspapers called the ... Leer más

    $26.99 USD

  • Strings Attached

    Untangling the Ethics of Incentives

    de Ruth W. Grant ...
    The legitimate and illegitimate use of incentives in society todayIncentives can be found everywhere—in schools, businesses, factories, and government—influencing people's choices about almost everything, from financial decisions and tobacco use to exercise and child rearing. So long as people have a choice, incentives seem innocuous. But Strings Attached demonstrates that when incentives are ... Leer más

    $32.39 USD

  • If You Want Your Car Fixed Don’t Go to A Mechanic

    de Potter ...
    This e-book is about how I was robbed of my money and my mental stability by the auto mechanic industry. My self esteem and quality of life was robbed by a few mechanics who really were only out for profits. In this ebook I share my experience and give good sound advice on what I think you as a consumer should do before choosing a mechanic this book is enlightening.By reading my story if my help ... Leer más

    $4.99 USD