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1 - 12 de 12 resultados para “s m a moin”
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  • Leadership in the Imagination Age

    Navigating Unprecedented Possibilities and Moral Challenges

    de S M A Moin ...
    This book reframes leadership for a world transformed by AI, accelerating technologies, and planetary fragility. It argues that leadership is no longer about control or optimisation but about orientation: knowing what matters, sensing direction, and acting with moral courage when certainty collapses. In this new era, inherited formulas fall short. What leaders need instead is disciplined ... Leer más

    $62.99 USD

  • Storytelling in Marketing and Brand Communications

    de S M A Moin ...
    Series series Routledge Studies in Marketing
    Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, ... Leer más

    $64.99 USD

  • Creativity in Marketing Education

    Storytelling, Imagination and Purpose

    de S M A Moin ...
    Series series Routledge Studies in Marketing
    Creativity in Marketing Education: Storytelling, Imagination and Purpose reimagines the classroom as a space where creativity, imagination, and inclusivity drive learning. It reconceptualises every student as a protagonist on a journey of self-discovery, every educator as a guide and catalyst for change, the curriculum as a blank canvas for creativity, and teaching and learning as a symphony of ... Leer más

    $64.99 USD

  • Creativity in the Imagination Age

    Theories, Practice and Application

    de S M A Moin ...
    Series series Business and Management (R0)
    In the imagination age, organizations need to harness the power of creativity and innovation in order to survive and thrive. Grounded in academic and applied research, this book offers invaluable insights into these concepts from an interdisciplinary perspective. Through compelling narratives, the author critically discusses the theories and models that will empower the thinking of researchers, ... Leer más

    $44.99 USD

  • Brand Storytelling in the Digital Age

    Theories, Practice and Application

    de S M A Moin ...
    Series series Business and Management (R0)
    Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the ... Leer más

    $71.99 USD

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  • Building a Better Business Using the Lego Serious Play Method

    de Per Kristiansen, Robert Rasmussen ...
    Unleash innovation potential with creative, serious playBuilding a Better Business Using the LEGO® SERIOUS PLAY® Method delivers a creative approach to enhancing innovation and improving business performance, with the focus on unleashing play. Written by the two original Master Trainers for LEGO SERIOUS PLAY (LSP), the book outlines how LSP can develop teams, people, relationships and business . ... Leer más

    $16.00 USD

  • The New Leadership Literacies

    Thriving in a Future of Extreme Disruption and Distributed Everything

    de Bob Johansen ...
    Over the next decade, today's connected world will be explosively more connected. Anything that can be distributed will be distributed: workforces, organizations, supply webs, and more. The tired practices of centralized organizations will become brittle in a future where authority is radically decentralized. Rigid hierarchies will give way to liquid structures. Most leaders—and most organizations ... Leer más

    $20.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Personal Business Plan

    A Blueprint for Running Your Life

    de Stephen Bruyant-Langer ...
    Plan for successNo one would embark on a business venture without a thorough and coherent plan. So why are so many of us happy to stagger through life with no real plan – just going with the flow, seeing what happens? It’s time we gave our lives the same importance we give to our business exploits. The Personal Business Plan offers a practical, field-tested method for effectively planning out what ... Leer más

    $18.00 USD

  • Storytelling for Sustainability

    Deepening the Case for Change

    de Jeff Leinaweaver ...
    Series series DoShorts
    Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.You ... Leer más

    $51.99 USD

  • Strategic Internal Communication

    How to Build Employee Engagement and Performance

    de Dr David Cowan ...
    Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance.The book uses the author ... Leer más

    $53.99 USD

  • Positive Psychology and Change

    How Leadership, Collaboration, and Appreciative Inquiry Create Transformational Results

    de Sarah Lewis ...
    Positive Psychology and Change explores how areas of positive psychology such as strengths, flow, and psychological capital can be applied to the everyday challenges of leading a dynamic and adaptive work community, and how collaborative group approaches to transformational change can be combined with a positive mindset to maintain optimism and motivation in an unpredictable working environment ... Leer más

    $34.00 USD

  • Design Attitude

    de Kamil Michlewski ...
    Design Attitude is a book for those who want to scratch beneath the surface and explore the impact design and designers have in organisations. It offers an alternative view on the sources of success and competitive advantage of companies such as Apple, where design plays a leading role. It sheds light on the cultural dynamics within organisations, where professional designers have a significant ... Leer más

    $48.99 USD