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The Authority Advantage

Building Thought Leadership Focused on Impact Not Ego

de Rusty Shelton, Adam D. Witty ...

Best In Business™As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.But before you can reach an audience, you must earn their trust.Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time ... Leer más

$9.99 USD

Disponible también en: Audiolibro

Best In Business™As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.But before you can reach an audience, you must earn their trust.Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time
... Leer más

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Mastering the New Media Landscape

Embrace the Micromedia Mindset

de Barbara Cave Henricks, Rusty Shelton ...

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Leer más

$12.99 USD

Disponible también en: Audiolibro

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show
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Disponible también en: Audiolibro
Authority Marketing For Dentists

Your Blueprint to Build Thought Leadership That Grows Your Practice, Attracts Patients, and Makes Competition Irrelevant

de Rusty Shelton, Adam D. Witty ...

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a ... Leer más

$9.99 USD

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a
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Authority Marketing

Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant

de Rusty Shelton, Adam D. Witty ...

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book!Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity ... Leer más

$9.99 USD

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book!Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity
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Audiolibro

Authority Advantage, The

Building Thought Leadership Focused on Impact Not Ego

de Adam Witty, Rusty Shelton ...

Narrado por Adam Witty, Rusty Shelton ...

Completo

6 hora 23 minutos

As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field. But before you can reach an audience, you must earn their trust.Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low.The good news ... Leer más

$28.99 USD o gratis con Kobo Plus

Disponible también en: eBook

As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field. But before you can reach an audience, you must earn their trust.Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low.The good news
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Disponible también en: eBook
Audiolibro

Mastering the New Media Landscape

Embrace the Micromedia Mindset

de Barbara Cave Henricks, Rusty Shelton ...

Narrado por Rusty Shelton ...

Completo

4 hora 1 minutos

In days past people got the world's attention by winning over the gatekeepers of big media. But the Internet has changed everything- Barbara Cave Henricks and Rusty Shelton show you how to make your voice heard in this brave new world.The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to ... Leer más

$15.99 USD o gratis con Kobo Plus

Disponible también en: eBook

In days past people got the world's attention by winning over the gatekeepers of big media. But the Internet has changed everything- Barbara Cave Henricks and Rusty Shelton show you how to make your voice heard in this brave new world.The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to
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Disponible también en: eBook

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Profit First

Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

de Mike Michalowicz ...

Narrado por Mike Michalowicz ...

Completo

7 hora 52 minutos

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always ... Leer más

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Disponible también en: eBook

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always
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Disponible también en: eBook
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Principles

Life and Work

de Ray Dalio ...

Narrado por Ray Dalio, Jeremy Bobb ...

Completo

16 hora 5 minutos

An Avid Reader Press book. Simon & Schuster has a great book for every reader.In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to ... Leer más

$29.99 USD

Disponible también en: eBook

An Avid Reader Press book. Simon & Schuster has a great book for every reader.In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to
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Disponible también en: eBook
Audiolibro

Never Split the Difference

Negotiating As If Your Life Depended On It

de Chris Voss, Tahl Raz ...

Narrado por Michael Kramer ...

Completo

8 hora 7 minutos

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former FBI hostage negotiator, ... Leer más

$25.99 USD

Disponible también en: eBook

This international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home.Life is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former FBI hostage negotiator,
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Disponible también en: eBook
How to Make, Market and Sell Ebooks - All for Free

de Jason Matthews ...

Everything for writers who sell ebooks. Desktop publishing (or e-publishing) enables indie authors to keep the bulk of the royalties. Discover the best ways to:use social media—build author platformformat and upload for Amazon, Smashwords, Barnes & Noble, Apple, Google and othersconvert documents to any format (epub, mobi, pdf and more)sell books onlinecreate a websitemake a blogdesign ebook ... Leer más

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Everything for writers who sell ebooks. Desktop publishing (or e-publishing) enables indie authors to keep the bulk of the royalties. Discover the best ways to:use social media—build author platformformat and upload for Amazon, Smashwords, Barnes & Noble, Apple, Google and othersconvert documents to any format (epub, mobi, pdf and more)sell books onlinecreate a websitemake a blogdesign ebook
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Scientific Advertising. Illustrated

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"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. In this illustrated edition, Hopkins's groundbreaking principles are presented alongside visual interpretations that enhance understanding and engagement. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the ... Leer más

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"Scientific Advertising" by Claude C. Hopkins is a timeless classic in the field of marketing and advertising. In this illustrated edition, Hopkins's groundbreaking principles are presented alongside visual interpretations that enhance understanding and engagement. The book outlines Hopkins's revolutionary approach to advertising, emphasizing the importance of testing and measuring the
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Marketing Metrics

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Leer más

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity.
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The Authority Advantage

Mastering the New Media Landscape

Authority Marketing For Dentists

Authority Marketing

Authority Advantage, The

Mastering the New Media Landscape

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Profit First

Principles

Never Split the Difference

How to Make, Market and Sell Ebooks - All for Free

Scientific Advertising. Illustrated

Marketing Metrics

eReaders

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