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“ross brennan”

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  • Business-to-Business Marketing

    de Ross Brennan, Louise Canning, Helen McGrath ...
    Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition:Increased and updated coverage covering digital transformation and responsible business as well as new content on small firmsNew organizational coverage, including companies and brands such as Airspares ... Leer más

    $94.99 USD

  • Contemporary Strategic Marketing

    de Ross Brennan, Paul Garneau, Professor Paul Richard Baines ...
    An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/contemporary ... Leer más

    $80.99 USD

  • Marketing: An Introduction, European Edition

    de Michael Harker, Ross Brennan ...
    Stay up to date with the current principles and major themes of Marketing, from theory to practice.Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes.Ideal for undergraduate and postgraduate students, as well as ... Leer más

    $43.99 USD

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  • Marketing Strategy and Competitive Positioning

    de Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee ...
    For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplaceMarketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and ... Leer más

    $41.99 USD

  • Transforming Supply Chains

    Realign Your Business To Better Serve Customers In A Disruptive World

    de John Gattorna, Deborah Ellis ...
    Series series Financial Times Series
    John Gattorna and Deborah Ellis are long-term collaborators on the design and management of enterprise supply chains.Dr John Gattorna has been one of the most influential voices in the development of the modern supply chain. His long-held vision of the supply chain as the central nervous system of an organisation and as a major source of competitive advantage if done well has inspired both supply ... Leer más

    $19.99 USD

  • Guide to the Engineering Management Body of Knowledge

    de ASME ...
    An authoritative guide to key engineering management principles and practices, this book is divided into eight concise domains of engineering management knowledge, which are further broken down into 46 knowledge areas and 210 sub-knowledge areas. This guide covers a wide range of management topics and practices, including market research, product development, organizational leadership and the ... Leer más

    $50.99 USD

  • Rethinking Sales Management

    A Strategic Guide for Practitioners

    de Beth Rogers ...
    Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of professionals and other resources. To do so, they need guidance on dealing with issues that arise in these broader aspects of their role ... Leer más

    $44.00 USD

  • Made to Serve

    How Manufacturers can Compete Through Servitization and Product Service Systems

    de Timothy Baines, Howard Lightfoot ...
    A comprehensive, practical introduction to one of the most important new trends in manufacturing, globallyThe delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world. Yet, despite the clear competitive advantage of servitization, most manufacturers remain reluctant to venture into, what for them, is a ... Leer más

    $54.00 USD

  • Logistics Management and Strategy

    Competing Through The Supply Chain

    de Alan Harrison, Remko Van Hoek, Heather Skipworth, James Aitken ...
    Deepen your understanding and think like an economistEconomics, 14th edition, by Michael Parkin is an intuitive guide to modern economics that teaches you how to think like an economist on global issues. Grounded in real-life examples, the text brings together the latest policy and thoughts on world events and encourages critical thinking to enable you to join the discussion. This new edition ... Leer más

    $43.99 USD

  • Business Strategy

    de George Stonehouse, Bill Houston ...
    'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy ... Leer más

    $87.99 USD

  • Dynamic Supply Chains

    How to design, build and manage people-centric value networks

    de John Gattorna ...
    John Gattorna has been working in corporate logistics networks and enterprise supply chains for 30 years. He's one of the most influential contemporary ‘thought leaders’ in the field. Many global companies have adopted his model, with significant results: a doubling of margins; big increases in revenue through increased customer satisfaction; and lower cost-to-serve across the board as a result of ... Leer más

    $33.99 USD

  • Operations Management: Policy, Practice and Performance Improvement

    de Steve Brown, Kate Blackmon, Paul Cousins, Harvey Maylor ...
    'Operations Management: policy, practices, performance improvement' is the latest state-of-the-art approach to operations management. It provides new cutting edge input into operations management theory and practice that cannot be found in any other text. Discussing both strategic and tactical inputs it combines and balances service and manufacturing operations. * Cutting edge techniques ... Leer más

    $140.99 USD