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1 - 12 de 12 resultados para “rory sutherland”
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  • Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    de Rory Sutherland ...
    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Leer más

    $15.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Transport for Humans

    Are We Nearly There Yet?

    de Pete Dyson, Rory Sutherland ...
    Series series Perspectives
    Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at ... Leer más

    $15.99 USD

  • 奧美傳奇廣告鬼才破框思考術：跳脫「標準答案」思維，不打安全牌的心理奇襲策略

    Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    de 羅里．薩特蘭, Rory Sutherland ...
    Traducido por 林俊宏 ...
    Series series 財經企管
    （原書名：人性鍊金術：奧美最有效的行銷策略）深耕廣告界30餘年、被譽為「英國廣告界最有影響力的人」市場營銷和廣告界最原始的思想家、最鼓舞人心的演講者一手主導奧美變革（Ogilvy Change）團隊的傳奇廣告大師畢生絕學都在這一本！《黑天鵝效應》、《影響力》等暢銷書作者強力推薦！不是所有看來有道理的事都會成功，<... ... Leer más

    $11.99 USD

  • Decoded

    The Science Behind Why We Buy

    de Phil Barden ...
    A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically ... Leer más

    $13.00 USD

  • Alkímia

    Az értelmetlennek tűnő ötletek meglepő ereje a márkaépítésben és azon túl

    de Rory Sutherland ...
    Miért működik az IKEA-hatás a gyógyszeriparban?Mit tanulhatunk a méhektől a fenntartható üzleti kapcsolatokról?Miként népszerűsíthetjük a márkaépítés módszereivel az adófizetést? Kiszámíthatatlan világunkban az üzleti sikereket pusztán adatok, logika vagy a közgazdaságtan elméletei alapján lehetetlen megjósolni. A legmakacsabb problémák gyakran éppen akkor oldódnak meg, amikor az irracionalitást ... Leer más

    $13.60 USD o gratis con Kobo Plus

  • The Activation Imperative

    How to Build Brands and Business by Inspiring Action

    de William Rosen, Laurence Minsky ...
    How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?In The Activation Imperative, William Rosen and Laurence ... Leer más

    $28.99 USD

  • Audiolibro

    Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    de Rory Sutherland ...
    Narrado por Rory Sutherland ...

    Completo

    9 hora 38 minutos

    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb, author of The Black Swan“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book. ... Leer más

    $28.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • Audiolibro

    Hacking The Unconscious

    de Rory Sutherland ...
    Narrado por Rory Sutherland ...

    Completo

    4 hora 39 minutos

    Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas.Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess ... Leer más

    $18.99 USD

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  • Audiolibro

    Just the Good Stuff

    No-BS Secrets to Success (No Matter What Life Throws at You)

    de Jim VandeHei ...
    Narrado por Jonathan Todd Ross ...

    Completo

    5 hora 7 minutos

    NEW YORK TIMES BESTSELLER • A deeply personal, authentic, and clear-eyed guide to navigating today’s complex world and building a meaningful, successful career and life—no matter where you start out—from the bestselling author and cofounder of Axios and Politico.Jim VandeHei’s high school guidance counselor laid it out clearly: VandeHei wasn’t cut out for college. In 1990, you could find him ... Leer más

    $20.99 USD

    Disponible también en: eBook

    Disponible también en: eBook

  • 瞬間思考：掌握機制、建構假說，不被淘汰的新時代關鍵思考力

    瞬考:メカニズムを捉え、仮説を一瞬ではじき出す

    de 山川隆義 ...
    Traducido por 駱香雅 ...
    Series series 職場方舟
    **AI世代的終極技能——最高INPUT × OUTPUT讓大腦瞬間啟動，所有工作秒速完成！全面串聯虛擬知識網絡與人工智慧，在一瞬間迸發假說，就是「瞬間思考」！！****　　◤ 腦中沒有假說，如何對AI、ChatGPT做出指示？**　　隨著科技飛速進展，人工智慧已在人類日常生活中四處可見，為我們提供便利的交通、快捷多元的資訊、更靈活的個人化協助……。　　然而，不論是想尋求AI助理的即時幫助，或是要運用ChatGPT來輔助作業進行，終究需要始於大腦的運用——來提出精準且高效的問題或指令。　　活用AI，其實跟給專業人員交辦事項一樣，必須懂得「精準下達指令」。無論對象為何者，都要設定出明確目標，清楚地讓對方明白「該做什麼」，如此才能有效率地取得答案與幫助。　　而指令精準與否的關鍵差異，就在於每個人大腦提出「假說」的能力。　　如果使用與他人無異的切入觀點，或者停留在普羅大眾的思考範圍 ... Leer más

    $8.99 USD

  • 大腦拒絕不了的行銷：100個完美挑動感官的行銷法則

    Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

    de 羅傑．杜利 ...
    Traducido por 竇永華 ...
    Series Libro 83 - Start+
    行銷只能在當下的一瞬間成功！努力推銷≠銷售翻倍；投放更多廣告≠獲得更多青睞當人們專注的時間愈來愈少，你該怎麼推銷自己的產品？你知道嗎？當你努力向他人介紹產品時，對方的大腦早就做好決定了！人類95％的想法、情緒，都是在無意識下發生的，最厲害的行銷，就是激發這95%的潛意識，讓顧客為你推出的產品買單100個運用腦神經科學最有效的感官行銷法則，讓你透過影像暗示、定價策略，甚至觸覺和嗅覺，引爆顧客衝動購物的欲望！美國商業界著名的「腦神經行銷學」（NeuroMarketing）數位行銷專家杜利，透過探討大腦及行為研究，將新進的觀點運用於廣告行銷策略。拜大腦成像、掃描技術之賜，腦神經科學家已經能偵測人們對於各項產品（譬如包裝、廣告、標誌等）行銷元素的心理與行為反應，解構大腦運作之謎，推翻我們過去的表象認知。你想知道其中的奧祕嗎？‧咖啡店裡的咖啡就是比較好喝，為什麼？‧簡單和複雜的字型運用 ... Leer más

    $11.99 USD o gratis con Kobo Plus

  • 目的思維：用最小努力，獲得最大成果的方法

    （附「思考提問地圖」，幫助你改變視野、掌握問題全貌）

    de 望月安迪 ...
    Traducido por 李璦祺 ...
    Series series 職學堂
    目的，是策略思考的準則也是解決問題的起點前日本臉書代表董事 長谷川晉：「當我只是一個公司員工，到後來接任CEO、創業時，我首先思考的都是目的。」★Amazon商業、MBA榜TOP1！★上市當月狂銷10,000+本，一年加印四次的話題書！★麥肯錫、BCG之外的新選擇：「德勤」集團的思維訓練◇眼前有很多方案，猶豫很久還是無法做出決定◇試了很多方法，但問題一直沒解決◇為了達標，必須執行一堆繁瑣的步驟◇找不到人分擔工作，最後全部自己攬下來做如果你遇過這些問題，那麼你一開始設定的工作「目的」，很有可能根本就是錯的。努力很重要，但確實掌握目的才能「用對力」，把這些事做對、做好：◇鎖定該解決的問題◇迅速判斷解決方案的優先順序◇採取直接通往目的的行動◇對上對下溝通有說服力，有效動員團隊【達到... ... Leer más

    $11.99 USD