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  • Implementing Value Pricing

    A Radical Business Model for Professional Firms

    Series Libro 8 - Wiley Professional Advisory Services
    Praise for IMPLEMENTING VALUE PRICINGA Radical Business Model for Professional Firms"Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies-everything. This is a must-have and a terrific book."-Reed K. Holden founder and ... Leer más

    $84.00 USD

  • Time's Up!

    The Subscription Business Model for Professional Firms

    Put values—and value—over volume with a professional services subscription modelProfessional firms are built on relationships. But you wouldn't know it by observing their predominant business model — a model centered on selling transactions and inputs, not outcomes that deepen and strengthen relationships.Time’s Up! offers you a guide to building a more valuable firm, one where relationships and ... Leer más

    $24.00 USD

  • Pricing on Purpose

    Creating and Capturing Value

    Pricing on Purpose explores the importance of pricing, one of the four Ps (product, promotion, place, and price) of marketing, that is largely ignored in business literature. Pricing is the opportunity for a business to capture the value of what it provides to the customer, and deserves as much attention as promotion, product and place in the marketing strategy of any business. This book calls ... Leer más

    $79.00 USD

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  • Lords of Strategy

    The Secret Intellectual History of the New Corporate World

    Imagine, if you can, the world of business - without corporate strategy.Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.But in the 1960s, four mavericks and their posses ... Leer más

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  • The Startup Way

    How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

    de Eric Ries ...
    Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.In The Lean ... Leer más

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  • The Best Business Books Ever

    The 100 Most Influential Management Books You'll Never Have Time To Read

    de Basic Books ...
    Given the urgency and immediacy of so many business problems and challenges, a solid grounding in the history and evolution of business thinking will help managers separate fad from fact and apply the cumulative wisdom of the writers whose ideas have demonstrated profound and lasting impact. From Sun Tzu's timeless Art of War to the inventors of modern management in the 1920s-'40s to the books ... Leer más

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  • IT Savvy

    What Top Executives Must Know to Go from Pain to Gain

    Digitization of business interactions and processes is advancing full bore. But in many organizations, returns from IT investments are flatlining, even as technology spending has skyrocketed.These challenges call for new levels of IT savvy: the ability of all managers-IT or non-IT-to transform their company's technology assets into operational efficiencies that boost margins. Companies with IT ... Leer más

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  • Good Profit

    How Creating Value for Others Built One of the World's Most Successful Companies

    NEW YORK TIMES BESTSELLER • Learn how to apply the principles of Charles Koch’s revolutionary Market-Based Management® system to generate good profit in your organization, company, and life“This book helps show you the way to good profit—whether you work for an international supermarket chain, a medium-sized regional business, or your own start-up.”—John Mackey, co-founder and co-CEO, Whole Foods ... Leer más

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  • The Age of Agile

    How Smart Companies Are Transforming the Way Work Gets Done

    An unstoppable business revolution is under way, and it is Agile. Sparking dramatic improvements in quality, innovation, and speed-to-market, the Agile movement has helped companies learn to connect everyone and everything…all the time.With rapidly evolving consumer needs and technology that is being updated quicker than ever before, businesses are recognizing how essential it is to adapt quickly. ... Leer más

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