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1 - 12 de 12 resultados para “rolf weitkunat”
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  • Consumer Perception of Product Risks and Benefits

    Edición de Gerard Emilien, Rolf Weitkunat, Frank Lüdicke ...
    Series series Economics and Finance (R0)
    This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk ... Leer más

    $215.99 USD

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  • Marketing Metaphoria

    What Deep Metaphors Reveal About the Minds of Consumers

    de Gerald Zaltman, Lindsay H. Zaltman ...
    Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success ... Leer más

    $21.99 USD o gratis con Kobo Plus

  • When to Use What Research Design

    de W. Paul Vogt, PhD, Dianne C. Gardner, PhD, Lynne M. Haeffele, PhD ...
    Systematic, practical, and accessible, this is the first book to focus on finding the most defensible design for a particular research question. Thoughtful guidelines are provided for weighing the advantages and disadvantages of various methods, including qualitative, quantitative, and mixed methods designs. The book can be read sequentially or readers can dip into chapters on specific stages of ... Leer más

    $53.99 USD

  • Field Experiments and Their Critics

    Essays on the Uses and Abuses of Experimentation in the Social Sciences

    Edición de Dawn Langan Teele ...
    Series series The Institution for Social and Policy St
    In recent years, social scientists have engaged in a deep debate over the methods appropriate to their research. Their long reliance on passive observational collection of information has been challenged by proponents of experimental methods designed to precisely infer causal effects through active intervention in the social world. Some scholars claim that field experiments represent a new gold ... Leer más

    $18.99 USD

  • Multidimensional Item Response Theory

    de M.D. Reckase ...
    Series series Mathematics and Statistics (R0)
    Multidimensional Item Response Theory is the first book to give thorough coverage to this emerging area of psychometrics. The book describes the commonly used multidimensional item response theory (MIRT) models and the important methods needed for their practical application. These methods include ways to determine the number of dimensions required to adequately model data, procedures for ... Leer más

    $188.99 USD

  • Qualitative Research from Start to Finish

    de Robert K. Yin, PhD ...
    This book will help readers understand the practice of qualitative research--whether they want to do it, teach it, or just learn about it. All the major research phases are encompassed (startup, design, data collection, analysis, and composing), including newly emerging trends. Numerous easy-to-read vignettes show how other scholars have successfully implemented specific procedures. Equally ... Leer más

    $63.99 USD

  • Excel 2010 for Social Science Statistics

    A Guide to Solving Practical Problems

    de Thomas J Quirk ...
    Series series Mathematics and Statistics (R0)
    This is the first book to show the capabilities of Microsoft Excel to teach social science statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical social science problems. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this ... Leer más

    $49.99 USD

  • Quantitative Psychology Research

    The 79th Annual Meeting of the Psychometric Society, Madison, Wisconsin, 2014

    Edición de L. Andries van der Ark, Daniel M. Bolt, Wen-Chung Wang, Jeffrey A. Douglas, Sy-Miin Chow ...
    Series series Springer Nature Proceedings excluding Computer Science
    These research articles from the 79th Annual Meeting of the Psychometric Society (IMPS) cover timely quantitative psychology topics, including new methods in item response theory, computerized adaptive testing, cognitive diagnostic modeling, and psychological scaling. Topics within general quantitative methodology include structural equation modeling, factor analysis, causal modeling, mediation, ... Leer más

    $143.99 USD

  • Perspectives on Methodology in Consumer Research

    Edición de Richard J. Lutz, David Brinberg ...
    Series series Business and Management (R0)
    Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on ... Leer más

    $49.99 USD

  • Quantitative Psychology Research

    The 80th Annual Meeting of the Psychometric Society, Beijing, 2015

    Edición de L. Andries van der Ark, Daniel M. Bolt, Wen-Chung Wang, Marie Wiberg, Jeffrey A. Douglas ...
    Series series Springer Nature Proceedings excluding Computer Science
    The research articles in this volume cover timely quantitative psychology topics, including new methods in item response theory, computerized adaptive testing, cognitive diagnostic modeling, and psychological scaling. Topics within general quantitative methodology include structural equation modeling, factor analysis, causal modeling, mediation, missing data methods, and longitudinal data analysis ... Leer más

    $116.99 USD

  • Modelling Stock Market Volatility

    Bridging the Gap to Continuous Time

    Edición de Peter H. Rossi ...
    This essay collection focuses on the relationship between continuous time models and Autoregressive Conditionally Heteroskedastic (ARCH) models and applications. For the first time, Modelling Stock Market Volatility provides new insights about the links between these two models and new work on practical estimation methods for continuous time models. Featuring the pioneering scholarship of Daniel ... Leer más

    $139.99 USD

  • Understanding and Investigating Response Processes in Validation Research

    Edición de Bruno D. Zumbo, Anita M. Hubley ...
    Series series Social Sciences (R0)
    This volume addresses an urgent need across multiple disciplines to broaden our understanding and use of response processes evidence of test validity. It builds on the themes and findings of the volume Validity and Validation in Social, Behavioral, and Health Sciences (Zumbo & Chan, 2014), with a focus on measurement validity evidence based on response processes. Approximately 1000 studies are ... Leer más

    $89.99 USD