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Destination Brands

de Nigel Morgan, Annette Pritchard, Roger Pride ...

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are ... Leer más

$76.99 USD

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are
... Leer más

Lessons in Excellence from Charlie Trotter

de Paul Clarke ...

Series series Lessons from Charlie Trotter
An insider’s look into the award-winning restaurant of internationally acclaimed chef Charlie Trotter, with techniques and strategies to create top-tier service, food, and atmosphere.Charlie Trotter's Chicago restaurant is not only one of the premier eating experiences in America, it serves also as the model of a thriving business whose cutting-edge approach to management is setting new standards ... Leer más

$14.99 USD

An insider’s look into the award-winning restaurant of internationally acclaimed chef Charlie Trotter, with techniques and strategies to create top-tier service, food, and atmosphere.Charlie Trotter's Chicago restaurant is not only one of the premier eating experiences in America, it serves also as the model of a thriving business whose cutting-edge approach to management is setting new standards
... Leer más
Key Concepts in Hospitality Management

Edición de Roy C Wood ...

Series series SAGE Key Concepts series
"Accessibly written and thoughtfully edited, making it essential reading for those studying hospitality and embarking on a career in the industry."- Peter Lugosi, Oxford School of Hospitality Management"This text is a fascinating read... Roy Wood has spent 25 years teaching, researching and writing on the hospitality industry - much of that learning is here in this book."- Erwin Losekoot, Auckland ... Leer más

$65.99 USD

"Accessibly written and thoughtfully edited, making it essential reading for those studying hospitality and embarking on a career in the industry."- Peter Lugosi, Oxford School of Hospitality Management"This text is a fascinating read... Roy Wood has spent 25 years teaching, researching and writing on the hospitality industry - much of that learning is here in this book."- Erwin Losekoot, Auckland
... Leer más
Health, Tourism and Hospitality

Spas, Wellness and Medical Travel

de Melanie Smith, Laszlo Puczko ...

Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of ... Leer más

$110.99 USD

Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of
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Political Ecology of Tourism

Community, power and the environment

Edición de Mary Mostafanezhad, Roger Norum, Eric J. Shelton, Anna Thompson-Carr ...

Series series Contemporary Geographies of Leisure, Tourism and Mobility
Why has political ecology been assigned so little attention in tourism studies, despite its broad and critical interrogation of environment and politics? As the first full-length treatment of a political ecology of tourism, the collection addresses this lacuna and calls for the further establishment of this emerging interdisciplinary subfield.Drawing on recent trends in geography, anthropology, ... Leer más

$70.99 USD

Why has political ecology been assigned so little attention in tourism studies, despite its broad and critical interrogation of environment and politics? As the first full-length treatment of a political ecology of tourism, the collection addresses this lacuna and calls for the further establishment of this emerging interdisciplinary subfield.Drawing on recent trends in geography, anthropology,
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Research Methods in Tourism, Hospitality and Events Management

de Paul Brunt, Susan Horner, Natalie Semley ...

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and ... Leer más

$105.99 USD

In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and
... Leer más
Events Project Management

de Hanya Pielichaty, Georgiana Els, Ian Reed, Vanessa Mawer ...

This book provides events management students with an accessible and essential introduction to project management.Written by both academics and industry experts, Events Project Management offers a unique blend of theory and practice to encourage and contextualise project management requirements within events settings. Key questions include: What is project management? How does it connect to events ... Leer más

$82.99 USD

This book provides events management students with an accessible and essential introduction to project management.Written by both academics and industry experts, Events Project Management offers a unique blend of theory and practice to encourage and contextualise project management requirements within events settings. Key questions include: What is project management? How does it connect to events
... Leer más
Managing Educational Tourism

de Dr. Brent W. Ritchie ...

Series Libro 10 - Aspects of Tourism
Increasingly tourists are seeking learning and educational holidays. This interest has led to the provision of tourism product with some form of learning or education as an integral component, including cultural heritage tourism and ecotourism. The growth of offshore education and lifelong learning has stimulated cross-border movement for language learning, school excursions and university student ... Leer más

$14.29 USD

Increasingly tourists are seeking learning and educational holidays. This interest has led to the provision of tourism product with some form of learning or education as an integral component, including cultural heritage tourism and ecotourism. The growth of offshore education and lifelong learning has stimulated cross-border movement for language learning, school excursions and university student
... Leer más
Wind Star

The Building of a Sailship

de Joseph Novitski ...

A Finnish-born American entrepreneur builds his dream ship, the first modern sailing cruise ship, with a team of shipping business men, naval architects, and engineers, wise shipbuilders, a temperamental designer and an essential woman. Thirty years later, the ship and her sisters are still in service on the world's oceans. ... Leer más

$7.99 USD o gratis con Kobo Plus

A Finnish-born American entrepreneur builds his dream ship, the first modern sailing cruise ship, with a team of shipping business men, naval architects, and engineers, wise shipbuilders, a temperamental designer and an essential woman. Thirty years later, the ship and her sisters are still in service on the world's oceans.
... Leer más
Gran Canaria

Travel and tourism

de Kennedy Sam ...

Gran Canaria. Travel and tourism. The beautiful island of Gran Canaria has a lot to offer the tourist and a wealth of places to visit. From the north to the south, east to west, it’s all here for you to discover. Whether you are with your loved one, in a group of friends or on a family holiday, you are sure to find what you’re looking for to make your holiday experience memorable and exciting, not ... Leer más

$9.99 USD

Gran Canaria. Travel and tourism. The beautiful island of Gran Canaria has a lot to offer the tourist and a wealth of places to visit. From the north to the south, east to west, it’s all here for you to discover. Whether you are with your loved one, in a group of friends or on a family holiday, you are sure to find what you’re looking for to make your holiday experience memorable and exciting, not
... Leer más
Re-Investing Authenticity

Tourism, Place and Emotions

Edición de Britta Timm Knudsen, Anne Marit Waade ...

Series Libro 20 - Tourism and Cultural Change
From the highly influential concept of ‘staged authenticity’ discussed by Dean MacCannell, to the general claim of longing for authenticity on behalf of all Western consumers, made by Joseph Pine and James Gilmore, it is obvious that the concept of authenticity is still worth considering. This ground-breaking book re-thinks and re-invests in the notion of authenticity as a surplus of experiential ... Leer más

$23.99 USD

From the highly influential concept of ‘staged authenticity’ discussed by Dean MacCannell, to the general claim of longing for authenticity on behalf of all Western consumers, made by Joseph Pine and James Gilmore, it is obvious that the concept of authenticity is still worth considering. This ground-breaking book re-thinks and re-invests in the notion of authenticity as a surplus of experiential
... Leer más
Preservation, Tourism and Nationalism

The Jewel of the German Past

de Joshua Hagen ...

Series series Heritage, Culture and Identity
Since its discovery by German romantics and nationalists, Rothenburg has been an established icon of the German nation and its medieval past. By tracing Rothenburg's historical development as a place of national importance, this book examines the cultural politics of historical preservation and tourism in general. In exploring the shifting practice and importance of tourism in Rothenburg and how ... Leer más

$64.99 USD

Since its discovery by German romantics and nationalists, Rothenburg has been an established icon of the German nation and its medieval past. By tracing Rothenburg's historical development as a place of national importance, this book examines the cultural politics of historical preservation and tourism in general. In exploring the shifting practice and importance of tourism in Rothenburg and how
... Leer más

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Destination Brands

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Lessons in Excellence from Charlie Trotter

Key Concepts in Hospitality Management

Health, Tourism and Hospitality

Political Ecology of Tourism

Research Methods in Tourism, Hospitality and Events Management

Events Project Management

Managing Educational Tourism

Wind Star

Gran Canaria

Re-Investing Authenticity

Preservation, Tourism and Nationalism

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