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“roger palmer”

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  • Managing Marketing

    de Roger Palmer, Juanita Cockton, Graham Cooper ...
    The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the ... Leer más

    $65.99 USD

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  • Sales EQ

    How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

    de Jeb Blount ...
    The New Psychology of SellingThe sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it ... Leer más

    $18.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Changeology

    How to enable groups, communities and societies to do things they’ve never done before

    de Les Robinson ...
    A toolkit for effective change, packed with useful information on how to influence the behaviour of human beings for the better.The pressing issues of today clamour for solutions, yet to a surprising degree past and present efforts to effect social change have been based on little more than hunches. This book dispels many of the myths that prevent social change projects from succeeding, and ... Leer más

    $19.99 USD

  • The Successful Sales Manager: A Sales Manager's Handbook For Building Great Sales Performance

    de Dustin Ruge ...
    The Successful Sales Manager: A Sales Manager's Handbook for Building Great Sales Performance is a new book published by industry veteran Dustin W Ruge.In the book, Dustin covers the critical aspects as to why so many sales organizations fail and how to successfully move from bad sales management performance to great sales leaders and results. ... Leer más

    $6.99 USD o gratis con Kobo Plus

  • The Marketing Mix

    Master the 4 Ps of marketing

    de 50minutes ...
    Series Libro 8 - Management & Marketing
    Master the 4 Ps of marketingThis book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.In 50 minutes you will be able to:• Launch a new product or test an existing marketing strategy• Understand the 4 Ps of the marketing mix and use them to attract your target market• Analyze case studies of well ... Leer más

    $9.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Channel Advantage

    de Tim Furey, Lawrence Friedman ...
    Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question ... Leer más

    $107.99 USD

  • Communication Book, The

    How to say it, mean it, and make it matter

    de Emma Ledden ...
    Effective communication is too vital for you to leave to chance. Make sure what you’re saying is simple, clear, compelling and gets results.The Communication Book is your straightforward, practical and expert guide to the secrets of great communication for all the important scenarios you face in business today.With Emma Ledden’s expert help, quick tips and proven three-step visual approach, you’ll ... Leer más

    $10.99 USD

  • The Competitive Power of the Product Lifecycle

    Revolutionise the way you sell your products

    de 50minutes ...
    Series Libro 2 - Management & Marketing
    The fundamental stages behind every productThis book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline• Learn how to make ... Leer más

    $9.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Review of Marketing Research

    Edición de Naresh K. Malhotra ...
    Series Libro 10 - Review of Marketing Research
    Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation ... Leer más

    $159.99 USD

  • 1001 Ideas to Create Retail Excitement

    (Revised & Updated)

    de Edgar A. Falk ...
    In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.In our ever ... Leer más

    $4.99 USD

  • Tales from the Marketplace

    de Nigel F. Piercy ...
    'Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal' is a highly innovative approach to building an understanding of the realities of market-led strategic change in companies. It provides an engaging, honest, and effective understanding of real market strategy in major organizations by focussing on the forces behind value-driven strategy. Nigel Piercy provides new and ... Leer más

    $95.99 USD

  • Sales Hunting in 14 Days

    de Lucky Richards ...
    This book is for salesmen and saleswomen who are trying to set appointments to present and ultimately sell an innovative product or service to a business customer. These customers usually think they are too busy to experiment with new ideas and may be very hard to reach. On top of this, it's nearly impossible to close a deal over the phone for an online product or service such as an innovative ... Leer más

    $2.99 USD o gratis con Kobo Plus