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“rod street”

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  • The Multichannel Challenge

    de Hugh Wilson, Rod Street, Lindsay Bruce ...
    While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such ... Leer más

    $70.99 USD

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  • Creating and Delivering Your Value Proposition

    Managing Customer Experience for Profit

    de Cindy Barnes, Helen Blake, David Pinder ...
    In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value ... Leer más

    $46.99 USD

  • The Mortgage Agent's Path to Success

    de Joseph White ...
    Your path to success in the mortgage brokering industry begins with "The Mortgage Agent's Path to Success," a book written by industry professional Joseph J. White. This inspiring book includes Motivate Me!, a vital step in self-motivation that will help you define what success means to you and keep you focused on it every day.Including powerful strategies to grow your business, you'll find this ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Marketing

    de Peter Spalton ...
    Series series Collins Business Secrets
    The marketing secrets that experts and top professionals use.Get results fast with this quick, easy guide to the fundamentals of MarketingIncludes how to:• Position your product for a target market• Build a brilliant marketing plan• Create stunning branded marketing materials• Use memorable publicity to build market interest• Take advantage of new technology ... Leer más

    $0.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Kapferer on Luxury

    How Luxury Brands Can Grow Yet Remain Rare

    de Jean-Noël Kapferer ...
    This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific ... Leer más

    $41.99 USD

  • The Complete Idiot's Guide to Live Auctions

    A Must-Have Resource for Buyers and Sellers-from Opening Bid to Final Sale

    de The National Auctioneers Assoc ...
    Do I hear $16.95?A $227.5 billion enterprise around the world, live auctions feature everything from cars to homes, fine art to coal. The only book of its kind, this guide will show how lucrative, fast-paced, and exciting this business is. It covers rules, lingo, setting up an auction, hiring professional auctioneers, and how the most popular auctions work.• 24% of U.S. consumers, or around 50 ... Leer más

    $8.99 USD

  • Crack the Marketing Case and Interview Like A CMO

    de Mr. Nitish Rai Gupta ...
    Crack the marketing case and interview like a CMO' is intended to help students and working professionals in their marketing case training and interview prep. It shows you how to acquire and become expert at skills required to solve any marketing case problem and successfully crack your marketing interview (personal and technical).It leverages Nitish's and the cmofactory.com team's extensive ... Leer más

    $12.99 USD

  • How to Make Money: 6 Tips for Direct Sales and the LBD Concept

    de C.L. Keith, Tommi Elliot ...
    Are you a woman frustrated with her financial situation? Do you feel like you don't have enough time to pursue your career and also support your family? Are you looking for a rewarding work experience where you call the shots? Then direct selling might be for you. Gone are the days of door to door sales and Tupperware parties. In 2016, there are so many options for women to take charge of their ... Leer más

    $4.99 USD o gratis con Kobo Plus

  • B2B Marketing Strategy

    Differentiate, Develop and Deliver Lasting Customer Engagement

    de Heidi Taylor ...
    B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need ... Leer más

    $35.99 USD

  • The Competitive Power of the Product Lifecycle

    Revolutionise the way you sell your products

    de 50minutes ...
    Series Libro 2 - Management & Marketing
    The fundamental stages behind every productThis book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time.In 50 minutes you will be able to:• Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline• Learn how to make ... Leer más

    $9.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Get Connected to Power Selling

    de Toula Kountouris ...
    Hook up to extreme sales with this booklet, Log On to Power Selling. It's packed with sharper sales performances, which are guaranteed to turn on your selling drive and wire you to top success. Each chapter contains tips and techniques for becoming a power seller in your store, connecting to the strategy for selling success, socializing better with clients, deleting the anti-selling virus, and ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Content - The Atomic Particle of Marketing

    The Definitive Guide to Content Marketing Strategy

    de Rebecca Lieb, Jaimy Szymanski ...
    DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. ***Content - The Atomic Particle of Marketing***goes beyond superficial descriptions of how to produce engaging social media content to offer the ... Leer más

    $35.99 USD