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  • Selling Luxury

    Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

    Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether you are selling diamond bracelets or sports cars, the key to concluding the sale lies in how well you sell rather than what you sell.In Selling ... Leer más

    $19.00 USD

  • Audiolibro

    Selling Luxury

    Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

    Completo

    3 hora 12 minutos

    Selling in a luxury universe is full of magic, passion, and emotion. The customer, the creation and the Sales Ambassador all enjoy an exchange of views that is just as important as the luxury item itself, and its beauty. The sales ambassador therefore plays a critical role. He or she is the living brand for the customer and should embody the brand and serve as the "Ambassador" to the lifestyle ... Leer más

    $12.99 USD

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  • Audiolibro

    The Art of Selling to the Affluent

    How to Attract, Service, and Retain Wealthy Customers and Clients for Life

    de Matt Oechsli ...
    Narrado por Joe Bronzi ...

    Completo

    6 hora 19 minutos

    Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has impacted the affluent as much as it has others. This book would bring readers up to date with todays affluent and help every sales person understand what has changed, and what adjustments need to be made, in order to successfully attract, service, and retain lifelong affluent customers ... Leer más

    $19.99 USD

  • Audiolibro

    The Automatic Customer

    Creating a Subscription Business in Any Industry

    Narrado por Don Hagen ...

    Completo

    5 hora 15 minutos

    The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond ... Leer más

    $27.99 USD

  • The Luxury Strategy

    Break the Rules of Marketing to Build Luxury Brands

    Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and ... Leer más

    $46.99 USD

  • Kapferer on Luxury

    How Luxury Brands Can Grow Yet Remain Rare

    This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific ... Leer más

    $41.99 USD

  • The New Strategic Brand Management

    Advanced Insights and Strategic Thinking

    Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer.The New Strategic Brand Management is simply the reference source ... Leer más

    $55.99 USD

  • The Complete Idiot's Guide to Cold Calling

    Expert Advice for Overcoming Fear, Building Confidence, and Finding Your Sales V

    Does this sound familiar? “If I could get in front of the prospect, the rest of the selling process becomes easier. It’s just getting in front of them that’s the challenge.” The fact is most cold calling efforts are doomed from the start. Salespeople lose sales not due to a lack of effort, but because they lack a prospecting system they are comfortable with and can trust to generate greater, ... Leer más

    $8.99 USD

  • Call Centers For Dummies

    Tips on making your call center a genuine profit centerIn North America, call centers are a $13 billion business, employing 4 million people. For managers in charge of a call center operation, this practical, user-friendly guide outlines how to improve results measurably, following its principles of revenue generation, efficiency, and customer satisfaction. In addition, this new edition addresses ... Leer más

    $17.00 USD

  • Perfect Phrases for Customer Service, Second Edition

    de Robert Bacal ...
    Series series Perfect Phrases Series
    THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need ... Leer más

    $12.99 USD

  • Customer Service Training 101

    Quick and Easy Techniques That Get Great Results

    de Renee Evenson ...
    Your service team may represent the first, last, or only interaction point between your customers and your company. Your front-line service professionals make or break countless opportunities, leads, sales, and relationships every day. Completely revised and updated to meet the challenges of a new service landscape, the second edition of Customer Service Training 101 presents proven techniques for ... Leer más

    $7.99 USD

  • What's the Secret?

    To Providing a World-Class Customer Experience

    What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John ... Leer más

    $18.00 USD