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A History of Brands

Origins of Consumer Markets

de Richard Shear, Mark Kingsley ...

Series series SVA Masters in Branding
Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a ... Leer más

$17.99 USD

Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a
... Leer más
Bloodstain

The Vanishing of Peter Falconio

de Richard Shears ...

On a cold July night in 2001 a panic-stricken woman dashed out of the desert scrub, bringing to a halt a huge semi-trailer thundering down the highway. The story Joanne Lees subsequently told spread a chill among backpackers everywhere and launched Australia’s most intense manhunt in living memory. A cool, calculating killer had tricked her and her boyfriend Peter Falconio into stopping their ... Leer más

$6.99 USD

On a cold July night in 2001 a panic-stricken woman dashed out of the desert scrub, bringing to a halt a huge semi-trailer thundering down the highway. The story Joanne Lees subsequently told spread a chill among backpackers everywhere and launched Australia’s most intense manhunt in living memory. A cool, calculating killer had tricked her and her boyfriend Peter Falconio into stopping their
... Leer más

Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

de Tim Brown ...

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Leer más

$20.99 USD

Disponible también en: Audiolibro

In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business
... Leer más

Disponible también en: Audiolibro
A 1960s Childhood

From Thunderbirds to Beatlemania

de Paul Feeney ...

Do you remember Beatlemania? Radio Caroline? Mods and Rockers? The very first miniskirts? Then the chances are you were born in the or around 1960. To the young people of today, the 1960s seems like another age. But for those who grew up in this decade, school life, 'mod' fashions and sixties pop music are still fresh in their minds. From James Bond to Sindy dolls and playing hopscotch in the ... Leer más

$8.99 USD o gratis con Kobo Plus

Disponible también en: Audiolibro

Do you remember Beatlemania? Radio Caroline? Mods and Rockers? The very first miniskirts? Then the chances are you were born in the or around 1960. To the young people of today, the 1960s seems like another age. But for those who grew up in this decade, school life, 'mod' fashions and sixties pop music are still fresh in their minds. From James Bond to Sindy dolls and playing hopscotch in the
... Leer más

Disponible también en: Audiolibro
The Strategist

Be the Leader Your Business Needs

de Cynthia Montgomery ...

$19.99 USD

Disponible también en: Audiolibro
The Revenge of Analog

Real Things and Why They Matter

de David Sax ...

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em... ... Leer más

$11.99 USD

Disponible también en: Audiolibro

A heartfelt defense of the analog world, from film photography to brick-and-mortar stores**“Insightful and entertaining. . . . A powerful counternarrative to the techno-utopian belief that we would live in an ever-improving, all-digital world.” —**The New York TimesAn International BestsellerNamed a Best Book of the Year by The New York Times • <em...
... Leer más

Disponible también en: Audiolibro
Hit Makers

How to Succeed in an Age of Distraction

de Derek Thompson ...

**From the #1 New York Times bestselling co-author of Abundance comes a groundbreaking and entertaining investigation into what makes a hit a hit–from films and music to art and design.“Enthralling—full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off**." —Adam GrantNothing “goes viral.” If you think a popular movie ... Leer más

$5.99 USD

**From the #1 New York Times bestselling co-author of Abundance comes a groundbreaking and entertaining investigation into what makes a hit a hit–from films and music to art and design.“Enthralling—full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off**." —Adam GrantNothing “goes viral.” If you think a popular movie
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Cubed

A Secret History of the Workplace

de Nikil Saval ...

You mean this place we go to five days a week has a history? Cubed reveals the unexplored yet surprising story of the places where most of the world's work—our work—gets done. From "Bartleby the Scrivener" to The Office, from the steno pool to the open-plan cubicle farm, Cubed is a fascinating, often funny, and sometimes disturbing anatomy of the white-collar world and how it came to be the way it ... Leer más

Antes $7.99 USD Ahora $5.99 USD

Disponible también en: Audiolibro

You mean this place we go to five days a week has a history? Cubed reveals the unexplored yet surprising story of the places where most of the world's work—our work—gets done. From "Bartleby the Scrivener" to The Office, from the steno pool to the open-plan cubicle farm, Cubed is a fascinating, often funny, and sometimes disturbing anatomy of the white-collar world and how it came to be the way it
... Leer más

Disponible también en: Audiolibro
The Australian Book of True Crime

de Larry Writer ...

Twenty-one of Australia's most startling real-life crimes, from the late 1800s to the present day are collected here in one gripping volume. Using exhaustive research, court records, police statements and original interviews, Larry Writer offers fascinating new insights into the lives of some of Australia's most notorious villains and their victims. ... Leer más

$11.99 USD

Twenty-one of Australia's most startling real-life crimes, from the late 1800s to the present day are collected here in one gripping volume. Using exhaustive research, court records, police statements and original interviews, Larry Writer offers fascinating new insights into the lives of some of Australia's most notorious villains and their victims.
... Leer más
Emotional Branding

The New Paradigm for Connecting Brands to People

de Marc Gobe ...

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Leer más

$13.99 USD

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between
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And Away...

The million copy bestselling memoir – 'joyful' Sunday Times

de Bob Mortimer ...

The number one bestseller and Sunday Times Humour Book of the Year by national treasure Bob Mortimer.‘The most life-affirming, joyful read of the year’ - Sunday Times‘Winningly heartfelt’ – The Guardian‘A triumph’ – Daily MailBob Mortimer’s life was trundling along happily until suddenly in 2015 he was diagnosed with a heart condition that required immediate... ... Leer más

$9.99 USD

Disponible también en: Audiolibro

The number one bestseller and Sunday Times Humour Book of the Year by national treasure Bob Mortimer.‘The most life-affirming, joyful read of the year’ - Sunday Times‘Winningly heartfelt’ – The Guardian‘A triumph’ – Daily MailBob Mortimer’s life was trundling along happily until suddenly in 2015 he was diagnosed with a heart condition that required immediate...
... Leer más

Disponible también en: Audiolibro
Fixed.

How to Perfect the Fine Art of Problem Solving

de Amy E. Herman ...

With Amy Herman’s Fixed., we now have access to what the FBI, NATO, the State Department, Interpol, Scotland Yard, and many more organizations and their leaders have been using to solve their most intractable problems.Demonstrating a powerful paradigm shift for finding solutions, Herman teaches us to see things differently, using art to challenge our default thinking and open up possibilities ... Leer más

$17.49 USD

Disponible también en: Audiolibro

With Amy Herman’s Fixed., we now have access to what the FBI, NATO, the State Department, Interpol, Scotland Yard, and many more organizations and their leaders have been using to solve their most intractable problems.Demonstrating a powerful paradigm shift for finding solutions, Herman teaches us to see things differently, using art to challenge our default thinking and open up possibilities
... Leer más

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SVA Masters in Branding

A History of Brands

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Change by Design

A 1960s Childhood

The Strategist

The Revenge of Analog

Hit Makers

Cubed

The Australian Book of True Crime

Emotional Branding

And Away...

Fixed.

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SVA Masters in Branding

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