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  • Public Relations in the Nonprofit Sector

    Theory and Practice

    Edición de Richard D. Waters ...
    Series series Routledge Research in Public Relations
    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume ... Leer más

    $72.99 USD

  • Coming out of the Closet

    Exploring LGBT Issues in Strategic Communication with Theory and Research

    Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the ... Leer más

    $45.99 USD

  • Editor Emory O. Jackson, the Birmingham World, and the Fight for Civil Rights in Alabama, 1940-1975

    Series Libro 4 - AEJMC - Peter Lang Scholarsourcing Series
    This cultural biography tells the story of Birmingham World editor Emory O. Jackson. During his 35-year career in Alabama, he waged numerous sustained civil-rights campaigns for the franchise, equal educational opportunities, and justice for the victims of police brutality and bombings. The semiweekly newspaper was central to his advocacy. Jackson wrote editorials and columns that documented ... Leer más

    $45.39 USD

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  • The Race Beat

    The Press, the Civil Rights Struggle, and the Awakening of a Nation (Pulitzer Prize Winner)

    PULITZER PRIZE WINNER • An unprecedented examination of how news stories, editorials and photographs in the American press—and the journalists responsible for them—profoundly changed the nation’s thinking about civil rights in the South during the 1950s and ‘60s.Roberts and Klibanoff draw on private correspondence, notes from secret meetings, unpublished articles, and interviews to show how a ... Leer más

    $7.99 USD

  • MLK: An American Legacy

    Bearing the Cross, Protest at Selma, and The FBI and Martin Luther King, Jr.

    **Three meticulously researched works—including Pulitzer Prize winner Bearing the Cross—spanning the life of civil rights icon Martin Luther King Jr.This collection from professor and historian David J. Garrow provides a multidimensional and fascinating portrait of Martin Luther King Jr., and his mission to upend deeply entrenched prejudices in society, and enact legal change that would achieve ... Leer más

    $20.19 USD o gratis con Kobo Plus

  • Media Ethics

    Key Principles for Responsible Practice

    Media Ethics: Key Principles for Responsible Practice makes ethics accessible and applicable to media practice, and explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the philosophical underpinnings of key principles and explains how each ... Leer más

    $100.79 USD

  • Parting the Waters

    America in the King Years 1954-63

    de Taylor Branch ...
    In Parting the Waters, the first volume of his essential America in the King Years series, Pulitzer Prize winner Taylor Branch gives a “compelling…masterfully told” (The Wall Street Journal) account of Martin Luther King’s early years and rise to greatness.Hailed as the most masterful story ever told of the American Civil Rights Movement, Parting the Waters is destined to endure for generations ... Leer más

    $21.99 USD

  • Education Policy

    Bridging the Divide Between Theory and Practice

    What exactly is education policy, why is it important, and how is it implemented in the real world? Jerome Delaney, a professor of educational administration and former high school principal, answers the big questions about education policy in this powerful and practical primer for students. Informed by his experience in the public school system, Delaney takes a pragmatic and realistic approach ... Leer más

    $22.99 USD

  • Freedom Riders

    1961 and the Struggle for Racial Justice

    The saga of the Freedom Rides is an improbable, almost unbelievable story. In the course of six months in 1961, four hundred and fifty Freedom Riders expanded the realm of the possible in American politics, redefining the limits of dissent and setting the stage for the civil rights movement. In this new version of his encyclopedic Freedom Riders, Raymond Arsenault offers a significantly condensed ... Leer más

    $11.99 USD

  • Ethnography Essentials

    Designing, Conducting, and Presenting Your Research

    Series Libro 25 - Research Methods for the Social Sciences
    A comprehensive and practical guide to ethnographic research, this book guides you through the process, starting with the fundamentals of choosing and proposing a topic and selecting a research design. It describes methods of data collection (taking notes, participant observation, interviewing, identifying themes and issues, creating ethnographic maps and tables and charts, and referring to ... Leer más

    $49.00 USD

  • Carry Me Home

    Birmingham, Alabama: The Climactic Battle of the Civil Rights Revolution

    Now with a new afterword, the Pulitzer Prize-winning dramatic account of the civil rights era’s climactic battle in Birmingham as the movement, led by Martin Luther King, Jr., brought down the institutions of segregation."The Year of Birmingham," 1963, was a cataclysmic turning point in America’s long civil rights struggle. Child demonstrators faced down police dogs and fire hoses in huge ... Leer más

    $17.99 USD

  • Creating Interdisciplinary Campus Cultures

    A Model for Strength and Sustainability

    Praise for Creating Interdisciplinary Campus Cultures"Klein's analysis shows convincingly that from research in the sciences to new graduate-level programs and departments, to new designs for general education, interdisciplinarity is now prevalent throughout American colleges and universities. . . . Klein documents trends, traces historical patterns and precedents, and provides practical advice. ... Leer más

    $39.00 USD