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1 - 12 de 12 resultados para “reva brown”
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  • Flagship Marketing

    Concepts and places

    Edición de Tony Kent, Reva Brown ...
    Series series Routledge Advances in Management and Business Studies
    Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. ... Leer más

    $70.99 USD

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  • Perfect Phrases for Customer Service, Second Edition

    de Robert Bacal ...
    Series series Perfect Phrases Series
    THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEYou've heard it a million times: "The customer is always right." But let’s face it--sometimes the customer is misinformed, confused, or downright difficult. The ability to handle such customers is what separates the serious professional from the average employee.Perfect Phrases for Customer Service, second edition, provides the language you need ... Leer más

    $12.99 USD

  • DK Essential Managers: Effective Public Relations

    de DK ...
    Series series DK Essential Managers
    Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips ... Leer más

    $4.99 USD

  • Glass Jaw

    A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

    de Eric Dezenhall, Josh Culling ...
    In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management.In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this ... Leer más

    $11.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The 10-Minute PR Checklist - Earn the Publicity You Deserve

    de Mark Coker ...
    Learn how to achieve virtually any business objective with the help of smart, strategic PR.LEARN HOW TO…* Promote your company, people, products and services* Earn more press coverage* Earn positive press coverage* Leverage PR as a tool to achieve virtually any business objective* Improve PR planning* Think more strategically* Identify new publicity opportunities* Avoid mistakes* Build a more ... Leer más

    $7.99 USD o gratis con Kobo Plus

  • Online Marketing Curator

    Ads and SEO Traffic Source

    de Herbert O Nobleman ...
    Series Libro 1 - Online Marketing Curator - Affiliate Friendly
    Do you want to know more about ADS, TRAFFIC and SEO Terminology? Note: In every ADVERT, there are things that matter most and which helps one to succeed in his campaign. And Online Marketing is all about creating the awareness of your product/service to millions who surf the InterNet. Some might have a specific product in mind or some might not. But the most important part of this is, how to ... Leer más

    $2.50 USD

  • #SOCIAL MEDIA PR tweet Book01

    de Janet Fouts, Edited by Rajesh Setty ...
    PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media ... Leer más

    $11.99 USD

  • Interpreting in the Community and Workplace

    A Practical Teaching Guide

    de Mette Rudvin, Elena Tomassini ...
    Series series Education (R0)
    An innovative and comprehensive guide that can be applied to a wide range of dialogue settings this educational tool for trainers in all fields of dialogue interpreting addresses not only the two key areas of Community- and Public Service Interpreting, the legal and health sectors, but also business interpreting. ... Leer más

    $89.99 USD

  • Managing a Public Relations Firm for Growth and Profit, Second Edition

    de Alvin C Croft ...
    The one-of-a-kind how-to book that puts effective agency management strategies at your fingertipsThe classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This one-of-a-kind new edition is bursting with creative tips, instructions, philosophies, theories, and guidance ... Leer más

    $63.99 USD

  • Brand Revolution

    Rethinking Brand Identity

    de M. Sicard ...
    Series series Business and Management (R0)
    Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. ... Leer más

    $49.99 USD

  • How to Boost Your Business

    Promoting Your Product in a Digital and Multi-Meda World

    de Max Berry ...
    This handy primer offers answers to a question that has confronted business owners since the dawn of the digital age – How do I best use the growing number of ways to promote my product? Do I post on social media? Do I advertise online? Do I place ads in traditional media, like newspapers? This easily digestible book discusses – with pros and cons – every conceivable promotional channel and offers ... Leer más

    $3.57 USD

  • Life of a Salesman

    Advice and Diversions

    de Marvin Rubinstein ...
    National and international salespeople experience a variety of difficulties in the course of their profession, but they dont get much understanding from the public.In this personal account, Marvin Rubinstein looks back at a career traveling from city to city and country to country trying to make a buck in this eye-opening account of what its reallylike to be in the sales business. Even if youre a ... Leer más

    $4.99 USD