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  • Performing Arts Management (Second Edition)

    A Handbook of Professional Practices

    Do you know what it takes to manage a performing arts organization today? In this revised second edition of the comprehensive guide, more than 100 managers of top nonprofit and commercial venues share their winning strategies.From theater to classical music, from opera to dance, every type of organization is included, with information on how each one is structured, key managerial figures, its best ... Leer más

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  • Interior Design Practice

    de Cindy Coleman ...
    Interior Design magazine has assembled some of the most notable voices in the interior design world today under editor-in-chief Cindy Coleman to define contemporary interior design and its practice. Interior Design Practice provides aspiring and practicing professionals a perspective that is as broad as it is deep, encompassing design theory and education, global professional practice, and the ... Leer más

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  • The Artist's Guide to Grant Writing

    How to Find Funds and Write Foolproof Proposals for the Visual, Literary, and Performance Artist

    The Artist’s Guide to Grant Writing is designed to transform readers from starving artists fumbling to get by into working artists who confidently tap into all the resources at their disposal. Written in an engaging and down-to-earth tone, this comprehensive guide includes time-tested strategies, anecdotes from successful grant writers, and tips from grant officers and fundraising specialists. The ... Leer más

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  • This Business of Artist Management

    The Standard Reference to All Phases of Managing a Musician's Career from Both the Artist's and Manager's Point of View

    This authoritative reference on artist management in the music industry is the standard for all phases of managing a musician's career from both the artist's and manager's point of view. This substantially updated edition covers the major changes that have transformed the business world and music industry over the past six years. Particular emphasis is given to the impact of the Internet, ... Leer más

    $5.99 USD

  • The Perfect Store

    Inside eBay

    de Adam Cohen ...
    New York Times Notable Book: "A well-told business yarn . . . A fly-on-the-wall look at how eBay got to be eBay." — Chicago TribuneWhen Pierre Omidyar launched a clunky website from a spare bedroom over Labor Day weekend of 1995, he wanted to see if he could use the Internet to create a perfect market. He never guessed his old-computer parts and Beanie Baby exchange would revolutionize the world ... Leer más

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  • Performing Arts Management

    A Handbook of Professional Practices

    Do you know what it takes to manage a performing arts organization today? In this comprehensive volume, more than 100 managers of top nonprofit and commercial venues share their winning strategies.* Financial management, building a funding base, labor relations, much more* Explores the realities of running a performing arts organization todayFrom theater to classical music, from opera to dance, ... Leer más

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  • The Cycle

    A Practical Approach to Managing Arts Organizations

    In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on—in short, to participate in the organization’s programs. Additionally, they ... Leer más

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  • The Curse of the Mogul

    What's Wrong with the World's Leading Media Companies

    If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers?We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse ... Leer más

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  • Thriving in the Gig Economy

    How to Capitalize and Compete in the New World of Work

    In the last five years, the world of work has changed dramatically. Thanks to technology companies like Uber, TaskRabbit, and Instacart, the new "gig economy" seems to constantly be in the news. But most of the media focus is on the low end of the skill spectrum; little attention is being paid to the best-in-class professionals who have chosen an independent path. New digital talent platforms are ... Leer más

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  • Frenemies

    The Epic Disruption of the Ad Business (and Everything Else)

    de Ken Auletta ...
    An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker ... Leer más

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  • 201 Great Ideas for Your Small Business

    Series Libro 126 - Bloomberg
    Completely revised and updated edition of this very popular and successful small business bookThe first edition of 201 Great Ideas for Your Small Business was hailed by management guru and author Tom Peters as "Brilliantly researched. Brilliantly written. A gem of priceless value on almost every page. Read. Inhale. Absorb. Great Stuff!"In this completely updated third edition of 201 Great Ideas ... Leer más

    $14.00 USD

  • Digital Strategies for Powerful Corporate Communications

    The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate ... Leer más

    $33.99 USD