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“ree chan ho”

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  • Practical Frameworks for New-Age Digitalization Business Strategy

    Edición de Poh Kiong Tee, Bee Lian Song, Ree Chan Ho ...
    In today’s digital landscape, businesses must adopt forward-thinking strategies to remain competitive. New-age digitalization implements advanced technologies and integrates them into every aspect of business operations to drive innovation, agility, and customer-centric value. Practical frameworks like digital transformation plans, data-driven decision-making, and platform-based systems become ... Leer más

    $220.49 USD

  • Managing Customer-Centric Strategies in the Digital Landscape

    Edición de Ree Chan Ho, Bee Lian Song, Poh Kiong Tee ...
    In today’s rapidly evolving digital landscape, the integration of emerging technologies has reshaped the business world and propelled companies to keep pace with advancements like artificial intelligence, data science, blockchain, and reality virtualization. These technologies are no longer just tools for efficiency but are crucial drivers of customer-centric strategies that enhance productivity ... Leer más

    $278.99 USD

  • Handbook of Research on AI and Machine Learning Applications in Customer Support and Analytics

    Edición de Md Shamim Hossain, Ree Chan Ho, Goran Trajkovski ...
    In the modern data-driven era, artificial intelligence (AI) and machine learning (ML) technologies that allow a computer to mimic intelligent human behavior are essential for organizations to achieve business excellence and assist organizations in extracting useful information from raw data. AI and ML have existed for decades, but in the age of big data, this sort of analysis is in higher demand ... Leer más

    $310.49 USD

  • Impact of Globalization and Advanced Technologies on Online Business Models

    Edición de Ree Chan Ho, Alex Hou Hong Ng, Mustafa Nourallah ...
    Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of new business models and innovations that substantially changed the way businesses run today. This led to a growth of advanced technologies used in online business such as data analytics, machine learning, and artificial intelligence. With ... Leer más

    $215.99 USD

  • Strategies and Tools for Managing Connected Consumers

    Edición de Ree Chan Ho ...
    Through the growing penetration of new technologies, online consumers can now share and collaborate amongst themselves while shopping online. As they receive information about products from media exposure and their collaboration with other consumers, it is critical for businesses to understand the social impact and influence of social and mobile commerce and how it can affect consumer habits. ... Leer más

    $260.99 USD

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  • Marketing Intelligence, Part A

    Understanding Customers in the Era of Digitalization

    Edición de Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj ...
    In the fast-paced world of digitalization, understanding customers has never been more critical—or more challenging. Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization takes readers on a journey through the latest advancements in AI, data management, and digital channels that are reshaping the landscape of customer engagement and business strategy.This book ... Leer más

    $90.99 USD

  • Practical Strategies and Case Studies for Online Marketing 6.0

    Edición de Kittisak Wongmahesak, Fazida Binti Karim, Nititorn Wongchestha ...
    In today’s digital landscape staying ahead in online marketing demands more than just keeping up with trends. Marketers must master the new era of online marketing. Online marketing 6.0 represents a new era of marketing innovation by using AI, personalization, and new immersive experiences that redefine how brands connect with consumers. Through proven strategies and compelling case studies, ... Leer más

    $170.99 USD

  • Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing

    Edición de Aastha Verma, A.V. Senthil Kumar, Amit Dutta, Hakikur Rahman ...
    Series series Artificial Intelligence (AI): Elementary to Advanced Practices
    Expanding the Digital Frontiers of Business with AI, Gamification, and Metaverse Marketing explores how organizations can leverage AI to understand customer behavior, optimize pricing strategies, and enhance decision-making processes. By integrating these technologies, businesses can improve their digital presence, engage customers more effectively, and stay ahead of technological advancements in ... Leer más

    $145.99 USD

  • Revolutionizing the AI-Digital Landscape

    A Guide to Sustainable Emerging Technologies for Marketing Professionals

    Edición de Alex Khang, Pushan Kumar Dutta, Sachin Gupta, Nishu Ayedee, Sandeep Chatterjee ...
    This book investigates the growing influence of artificial intelligence in the marketing sphere providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.In addition, the book offers a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This ... Leer más

    $82.99 USD

  • Business Technology Strategies for Decision Making and Competitive Advantage

    Edición de Riktesh Srivastava ...
    Technology drives transformative changes in business operations and sustainable development. Integrating technology into businesses has economic implications, given that different technologies have the potential to give businesses a competitive edge. They can be leveraged to inform business considerations and increase the effectiveness of their decision-making processes. Therefore, the adoption of ... Leer más

    $224.99 USD

  • Leveraging AI-Powered Marketing in the Experience-Driven Economy

    Edición de Rhytheema Dulloo, Anand Kurian, Minja Bolesnikov, Ilse Struweg, Kaliyan Mathiyazhagan ...
    Emerging cutting-edge technologies, particularly artificial intelligence (AI), present a shift in the marketing landscape, ushering in Marketing 5.0. It drastically reshapes the way brands engage with customers, and in the Marketing 5.0 era, where experiences are key, businesses must rise above conventional marketing practices to meet consumer demands. By embracing AI-driven technologies and the ... Leer más

    $314.99 USD

  • Marketing Intelligence, Part B

    AI, Trust, and Innovation in the Modern Business Landscape

    Edición de Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj ...
    In the rapidly evolving world of business, technology isn't just an asset—it's the driving force behind innovation and success. Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape brings together cutting-edge insights and strategies from leading experts to explore how AI is transforming industries and redefining the way businesses engage with customers.This ... Leer más

    $94.99 USD