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  • Sustainable Last-Mile Logistics: Challenges, Innovations, and Policy Perspectives

    Sustainable last-mile logistics emerge as a critical focus in the transition toward greener, more efficient supply chains. As e-commerce demand increases and urban populations grow, supply chains present unique environmental, economic, and operational challenges. Rapid innovations like electric delivery, micro-fulfillment centers, cargo bikes, and data-driven routing reshape what sustainable ... Leer más

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  • AI and Ecological Change for Sustainable Development

    Edición de Jabulani Garwi, Reason Masengu ...
    Artificial intelligence is a powerful tool when addressing ecological challenges and driving sustainable development. Using AI can optimize company resource management, reduce carbon footprints, and enhance biodiversity conversation. AI also allows companies to monitor environmental changes and improve climate growth and ecological preservation. As the world grapples with climate change and ... Leer más

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  • Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence

    As consumers prioritize sustainability, agricultural producers are seeking new ways to meet this demand through green marketing, which emphasizes the ecological benefits of their products. AI technologies play a crucial role in this integration by optimizing farming operations, from precision agriculture that minimizes resource use to data-driven insights that inform marketing strategies. By ... Leer más

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  • Impacts of Technology on Operations Management: Adoption, Adaptation, and Optimization

    The impact of technology on operations management reshapes how organizations approach adoption, adaptation, and optimization of their processes. As businesses integrate advanced technologies such as automation, data analytics, and artificial intelligence, they are revolutionizing operational efficiency. The adoption of these technologies helps streamline workflows while enhancing decision-making ... Leer más

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  • Transforming Sustainability and Value Creation with Logistics and Supply Chain Management

    Edición de Saurav Negi, Reason Masengu ...
    Logistics and supply chain management (LSCM) play a major role in creating value for firms. It is not only helping business organizations grow but also leading to the development of the overall supply chain performance. In today's dynamic era, organizations need to manage their supply chain functions to be competitive in the market and gain sustainability. As the entire world is becoming a global ... Leer más

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  • AI Technologies for Personalized and Sustainable Tourism

    As the travel landscape evolves rapidly, propelled by technological innovations, AI emerges as a powerful force reshaping tourism practices worldwide. This book aims to explore the dynamic intersection of artificial intelligence (AI) and the travel industry, offering a comprehensive guide to harnessing AI for enriched, tailored experiences and sustainable development. This groundbreaking book ... Leer más

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  • AI and Machine Learning Applications in Supply Chains and Marketing

    While artificial intelligence (AI) simulates human intelligence in machines, machine learning (ML) enables systems to learn from data without explicit programming. In marketing and supply chain management, AI and ML empower businesses to analyze consumer behavior, personalize experiences, optimize advertising strategies, forecast consumer demands, manage inventory, plan routes, and mitigate risks. ... Leer más

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  • AI-Driven Marketing Research and Data Analytics

    The surge in technological advancements, coupled with the exponential growth of data, has left marketers grappling with the need for a paradigm shift. The once-established methods of consumer engagement are now overshadowed by the complexities of the digital age, demanding a profound understanding of artificial intelligence (AI) and data analytics. The gap between academic knowledge and practical ... Leer más

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  • Sustainable Practices for Agriculture and Marketing Convergence

    In the agricultural industry, factors such as environmental degradation, resource constraints, and climate change have left traditional agricultural practices inadequate in meeting the growing global food demand. Simultaneously, the marketing landscape is evolving rapidly due to technological advancements, changing consumer preferences, and the rise of online platforms. Both agriculture and ... Leer más

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  • Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

    In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key ... Leer más

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  • Emerging Technologies and Marketing Strategies for Sustainable Agriculture

    In the face of escalating environmental challenges and growing concerns about food security, the agricultural industry is at a critical juncture. Conventional farming practices deplete natural resources, pollute the environment, and contribute to climate change. This unsustainable approach is jeopardizing the future of agriculture and endangering the well-being of communities worldwide. To address ... Leer más

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