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1 - 12 de 12 resultados para “ralph berndt”
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  • International Marketing Management

    de Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander ...
    Series series Business and Management (R0)
    For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. ... Leer más

    $107.99 USD

  • Internationales Marketingmanagement

    de Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander ...
    Series series Business and Economics (German Language)
    Für jedes Unternehmen, welches international tätig ist, ist ein systematisch betriebenes länderübergreifendes Marketingmanagement unabdingbar, um die eigene Existenz nachhaltig zu sichern. Die rasanten Veränderungen auf vielen Märkten bzw. in vielen Ländern führen zudem dazu, dass eine professionelle Informationsaufnahme und -verarbeitung marktrelevanter Daten im Rahmen der internationalen ... Leer más

    $31.99 USD

  • Internationales Marketing-Management

    de Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander ...
    Series series Business and Economics (German Language)
    Dieses Buch befasst sich mit den „klassischen“ Themen des internationalen Marketings wie die internationale Marktforschung und den internationalen Einsatz der einzelnen Marketinginstrumente. Darüber hinaus werden auch die verschiedenen Managementteilfunktionen Planung, Controlling, Organisation und Human Resources Management in international tätigen Unternehmen, jeweils mit gezieltem Bezug zum ... Leer más

    $35.99 USD

  • Erfolgreiches Management

    Edición de Ralph Berndt ...
    Series series Business and Economics (German Language)
    Gegenstand des Sammelbands sind Erfolgsfaktoren für das Management von Unternehmen. In insgesamt 16 Beiträgen werden angemessene Konzepte u.a. aus dem Strategischen Management, dem Marketing, der Finanzierung und dem Personalmanagement dargestellt. Die Autoren sind Professoren aus Europa sowie den USA sowie namhafte Praktiker. ... Leer más

    $62.99 USD

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  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    de Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Leer más

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  • MBA

    Theory and Application of Business and Management Principles

    Edición de Carolina Machado, J. Paulo Davim ...
    Series series Engineering (R0)
    This book focuses on the relevant subjects in the curriculum of an MBA program. Covering many different fields within business, this book is ideal for readers who want to prepare for a Master of Business Administration degree. It provides discussions and exchanges of information on principles, strategies, models, techniques, methodologies and applications in the business area. ... Leer más

    $143.99 USD

  • Culture in International Construction

    de Wilco Tijhuis, Richard Fellows ...
    Series series CIB
    Despite the wide range of technologies involved, the construction industry still relies heavily on one old-fashioned component: the human. The clients, managers, designers, investors, and a whole host of other stakeholders are all involved in a crucial series of relationships that are just as important to project success as technical know-how. As construction projects become increasingly ... Leer más

    $57.99 USD

  • Marketing Management and Communications in the Public Sector

    de Martial Pasquier, Jean-Patrick Villeneuve ...
    Series series Routledge Masters in Public Management
    This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations.With extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the ... Leer más

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  • Enterprise Risk Management

    Modern Approaches to Balancing Risk and Reward

    de Stefan Hunziker ...
    Series series Business and Economics (German Language)
    This textbook demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. The author introduces modern approaches to balancing risk and reward based on many examples of medium-sized and large companies from different industries. Since traditional risk management in practice is often an independent stand-alone process with no impact on decision-making ... Leer más

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  • The Game of Budget Control

    Edición de G. H. Hofstede ...
    Tavistock Press was established as a co-operative venture between the Tavistock Institute and Routledge & Kegan Paul (RKP) in the 1950s to produce a series of major contributions across the social sciences.This volume is part of a 2001 reissue of a selection of those important works which have since gone out of print, or are difficult to locate. Published by Routledge, 112 volumes in total are ... Leer más

    $66.99 USD

  • Higher Education Landscape 2030

    A Trend Analysis Based on the AHEAD International Horizon Scanning

    de Dominic Orr, Maren Luebcke, J. Philipp Schmidt, Markus Ebner, Klaus Wannemacher, Martin Ebner, Dieter Dohmen ...
    Series series Education (R0)
    This open access Springer Brief provides a systematic analysis of current trends and requirements in the areas of knowledge and competence in the context of the project “(A) Higher Education Digital (AHEAD)—International Horizon Scanning / Trend Analysis on Digital Higher Education.” It examines the latest developments in learning theory, didactics, and digital-education technology in connection ... Leer más

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  • A Career in Statistics

    Beyond the Numbers

    de Gerald J. Hahn, Necip Doganaksoy ...
    A valuable guide to a successful career as a statisticianA Career in Statistics: Beyond the Numbers prepares readers for careers in statistics by emphasizing essential concepts and practices beyond the technical tools provided in standard courses and texts. This insider's guide from internationally recognized applied statisticians helps readers decide whether a career in statistics is right for ... Leer más

    $70.00 USD