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How to Manage a Successful Press Conference

de Ralf Leinemann, Elena Baikaltseva ...

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it ... Leer más

$91.99 USD

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it
... Leer más
Media Relations Measurement

Determining the Value of PR to Your Company's Success

de Ralf Leinemann, Elena Baikaltseva ...

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR effectiveness and ... Leer más

$59.99 USD

Nowadays most managers seek a complete picture when it comes to return on investment and this applies to PR too. Despite this, and the developments in measurement tools for marketing and advertising, PR has lagged behind and different professionals have favoured different models. Ralf Leinemann and Elena Baikaltseva's book brings together the range of models for evaluating PR effectiveness and
... Leer más
IT-Berater und soziale Medien

Wer beeinflusst Technologiekunden?

Edición de Ralf Leinemann ...

Series series Computer Science and Engineering (German Language)
Wer entscheidet, was Technologie-Kunden kaufen? Mit dieser Frage befassen sich die Autoren aus der Perspektive der IT-Berater. Bei der hohen Komplexität vieler IT-Produkte spielen Berater eine wichtige Rolle für Kaufentscheidungen. Das Buch geht auch auf die wachsende Bedeutung von Social Media und die damit einhergehenden Veränderungen der Beraterlandschaft ein. ... Leer más

$53.99 USD

Wer entscheidet, was Technologie-Kunden kaufen? Mit dieser Frage befassen sich die Autoren aus der Perspektive der IT-Berater. Bei der hohen Komplexität vieler IT-Produkte spielen Berater eine wichtige Rolle für Kaufentscheidungen. Das Buch geht auch auf die wachsende Bedeutung von Social Media und die damit einhergehenden Veränderungen der Beraterlandschaft ein.
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Social Media

Der Einfluss auf Unternehmen

Edición de Ralf Leinemann ...

Series series Computer Science and Engineering (German Language)
Die Beiträge aus unterschiedlichen Unternehmen bieten eine fundierte Darstellung zum Einfluss sozialer Medien (Facebook, Twitter, LinkedIn, Xing, etc) auf die Kommunikation und Aussendarstellung von Unternehmen sowie auf interne Prozesse. Die Autoren erläutern zunächst den Einfluss auf interne und externe Kommunikation, die Kommunikationsqualität in sozialen Medien und die Chancen und Risiken der ... Leer más

$28.99 USD

Die Beiträge aus unterschiedlichen Unternehmen bieten eine fundierte Darstellung zum Einfluss sozialer Medien (Facebook, Twitter, LinkedIn, Xing, etc) auf die Kommunikation und Aussendarstellung von Unternehmen sowie auf interne Prozesse. Die Autoren erläutern zunächst den Einfluss auf interne und externe Kommunikation, die Kommunikationsqualität in sozialen Medien und die Chancen und Risiken der
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Single Husbands

de HoneyB ...

A steamy, erotic tale from New York Times bestselling author, Mary B. Morrison, writing under the pseudonym HoneyB, about three men who marry for all the wrong reasons.Herschel Henderson said, "I do," to gain access to his wife's money, Lexington Lewis vowed for his better and her worse, and Brian Flaw meant until death do we part, yet none of them are dedicated to their wives.Herschel has a ... Leer más

$8.09 USD

A steamy, erotic tale from New York Times bestselling author, Mary B. Morrison, writing under the pseudonym HoneyB, about three men who marry for all the wrong reasons.Herschel Henderson said, "I do," to gain access to his wife's money, Lexington Lewis vowed for his better and her worse, and Brian Flaw meant until death do we part, yet none of them are dedicated to their wives.Herschel has a
... Leer más
Mastering the New Media Landscape

Embrace the Micromedia Mindset

de Barbara Cave Henricks, Rusty Shelton ...

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Leer más

$12.99 USD

Disponible también en: Audiolibro

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show
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Disponible también en: Audiolibro
Public Relations Strategy, Theory, and Cases

Praxis at Its Best

de Tricia Hansen-Horn, Adam E. Horn ...

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides ... Leer más

$53.99 USD

Presenting a robust introduction to public relations strategy, this book helps readers explore their perceptions of what strategy is or might be; highlights influencers of strategic decision making such as distinctions among B2B, B2C, and B2G as well as public relations roles and organization types; discusses the education and training value and limitations of the popular case study; and provides
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The Chasm Companion

A Fieldbook to Crossing the Chasm and Inside the Tornado

de Paul Wiefels ...

$9.99 USD
Top Secrets for Using LinkedIn to Promote Your Business or Yourself

de Gini Graham Scott ...

This book provides a step-by-step guide to use LinkedIn to promote your own business or yourself to get more clients or work. Chapters include creating a powerful profile and presence, making connections with other members, using recommendations, joining and starting groups, finding answers and asking questions, deciding on the best strategy, and assessing your campaign. ... Leer más

$3.99 USD o gratis con Kobo Plus

This book provides a step-by-step guide to use LinkedIn to promote your own business or yourself to get more clients or work. Chapters include creating a powerful profile and presence, making connections with other members, using recommendations, joining and starting groups, finding answers and asking questions, deciding on the best strategy, and assessing your campaign.
... Leer más
Introducing Public Relations

Theory and Practice

de Keith Butterick ...

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.With interviews and ′day in the life′ examples from a wide range of ... Leer más

$78.29 USD

Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.With interviews and ′day in the life′ examples from a wide range of
... Leer más
Glass Jaw

A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

de Eric Dezenhall, Josh Culling ...

In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management.In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this ... Leer más

$11.99 USD

Disponible también en: Audiolibro

In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management.In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this
... Leer más

Disponible también en: Audiolibro
Omnisophie-Trilogie

Omnisophie - Supramanie - Topothesie

de Gunter Dueck ...

Series series Humanities, Social Science (German Language)
Duecks anregende und provozierende Analyse des Menschen, seiner Wege und Ziele und der Bedingungen, unter denen er sein Leben lebt, hat große Resonanz ausgelöst. Mit Omnisophie, Supramanie und Topothesie in einem Band erhält man einen kompakten Überblick über die Argumente und Visionen von Gunter Dueck, die die modernen Entwicklungen durchschaubarer machen. ... Leer más

$62.99 USD

Duecks anregende und provozierende Analyse des Menschen, seiner Wege und Ziele und der Bedingungen, unter denen er sein Leben lebt, hat große Resonanz ausgelöst. Mit Omnisophie, Supramanie und Topothesie in einem Band erhält man einen kompakten Überblick über die Argumente und Visionen von Gunter Dueck, die die modernen Entwicklungen durchschaubarer machen.
... Leer más

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Computer Science and Engineering (German Language)

How to Manage a Successful Press Conference

Media Relations Measurement

IT-Berater und soziale Medien

Social Media

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Single Husbands

Mastering the New Media Landscape

Public Relations Strategy, Theory, and Cases

The Chasm Companion

Top Secrets for Using LinkedIn to Promote Your Business or Yourself

Introducing Public Relations

Glass Jaw

Omnisophie-Trilogie

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