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“r gopalkrishnan”

1 - 12 de 12 resultados para “r gopalkrishnan”
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  • Teaching International Business

    Ethics and Corporate Social Responsibility

    de Erdener Kaynak, Gopalkrishnan R Iyer ...
    Instill social responsibility in your students!“Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate behaviors are at their weakest levels.” --Gopalkrishnan R. Iyer, from the chapter “Approaches to Ethics in International Business EducationIn recent years there has been a rapid growth of academic and ... Leer más

    $60.99 USD

  • Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

    de Erdener Kaynak, Gopalkrishnan R Iyer, Lance A Masters ...
    Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics ... Leer más

    $80.99 USD

  • Customer Relationship Management in Electronic Markets

    de Gopalkrishnan R Iyer, David Bejou ...
    Discover an important tool in the development of new marketing strategies for satisfying online customers!Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits ... Leer más

    $40.99 USD

  • Capturing Customer Equity

    Moving from Products to Customers

    Edición de David Bejou, R. Gopalkrishnan ...
    One of the most important new concepts in marketing is customer equityhere’s the essential information you need to create and manage it!This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in this new area of marketing research and practice. Capturing ... Leer más

    $76.99 USD

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  • Lowering Higher Education

    The Rise of Corporate Universities and the Fall of Liberal Education

    de James Cote, Anton L. Allahar ...
    What happens to the liberal arts and science education when universities attempt to sell it as a form of job training? In Lowering Higher Education, a follow-up to their provocative 2007 book Ivory Tower Blues, James E. Côté and Anton L. Allahar explore the subverted 'idea of the university' and the forces that have set adrift the mission of these institutions. Côté and Allahar connect the ... Leer más

    $35.99 USD

  • The Cult of Efficiency

    de Janice Gross Stein ...
    Series series The CBC Massey Lectures
    We live in an age dominated by the cult of efficiency. Efficiency in the raging debate about public goods is often used as a code word to advance political agendas. When it is used correctly, efficiency is important: it must always be part of the conversation when resources are scarce and citizens and governments have important choices to make among competing priorities.Even when the language of ... Leer más

    $13.99 USD o gratis con Kobo Plus

  • The Wiley Guide to Project, Program, and Portfolio Management

    de Jeffrey K. Pinto, Peter W. G. Morris ...
    Series Libro 10 - The Wiley Guides to the Management of Projects
    A comprehensive guide to project management and its interaction with other management systems and strategiesThe Wiley Guides to the Management of Projects address critical, need-to-know information that will enable professionals to successfully manage projects in most businesses and help students learn the best practices of the industry. They contain not only well-known and widely used basic ... Leer más

    $67.00 USD

  • The New Institutionalism in Organizational Analysis

    Edición de Walter W. Powell, Paul J. DiMaggio ...
    Long a fruitful area of scrutiny for students of organizations, the study of institutions is undergoing a renaissance in contemporary social science. This volume offers, for the first time, both often-cited foundation works and the latest writings of scholars associated with the "institutional" approach to organization analysis.In their introduction, the editors discuss points of convergence and ... Leer más

    $33.99 USD

  • Key Concepts in Economic Geography

    de Yuko Aoyama, Susan Hanson, James T Murphy ...
    Series series Key Concepts in Human Geography
    "A comprehensive and highly readable review of the conceptual underpinnings of economic geography. Students and professional scholars alike will find it extremely useful both as a reference manual and as an authoritative guide to the numerous theoretical debates that characterize the field."- Allen J. Scott, University of California"Guides readers skilfully through the rapidly changing field of ... Leer más

    $69.29 USD

  • Strategic Leadership

    Theory and Research on Executives, Top Management Teams, and Boards

    de Bert Cannella, Sydney Finkelstein, Donald C. Hambrick ...
    Series series Strategic Management Series
    This book integrates and assesses the vast and rapidly growing literature on strategic leadership, which is the study of top executives and their effects on organizations. The authors synthesize what is known about strategic leadership and indicate new research directions. The book is meant primarily for scholars who strive to assess and understand the phenomena of strategic leadership. It offers ... Leer más

    $82.99 USD

  • Organizations and Organizing

    Rational, Natural and Open Systems Perspectives

    de W Richard Scott, Gerald F. Davis ...
    This broad, balanced introduction to organizational studies enables the reader to compare and contrast different approaches to the study of organizations. This book is a valuable tool for the reader, as we are all intertwined with organizations in one form or another. Numerous other disciplines besides sociology are addressed in this book, including economics, political science, strategy and ... Leer más

    $225.99 USD

  • The Graduate Advisor Handbook

    A Student-Centered Approach

    de Bruce M. Shore ...
    Series series Chicago Guides to Academic Life
    You're advising students to help ensure their success—but who's going to advise you?With university budgets shrinking, graduate advisors find their workloads increasing. A professor emeritus of educational psychology at McGill University with more than forty years of advising experience and several teaching awards, Bruce M. Shore provides a practical guide here that demystifies the advisor-student ... Leer más

    $9.89 USD o gratis con Kobo Plus