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  • Management of Event Operations

    Series series Events Management
    The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is ... Leer más

    $91.99 USD

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  • Transforming Museums in the Twenty-first Century

    de Graham Black ...
    In his book, Graham Black argues that museums must transform themselves if they are to remain relevant to 21st century audiences – and this root and branch change would be necessary whether or not museums faced a funding crisis. It is the result of the impact of new technologies and the rapid societal developments that we are all a part of, and applies not just to museums but to all arts bodies ... Leer más

    $75.99 USD

  • Confessions of an Event Planner

    Case Studies from the Real World of Events--How to Handle the Unexpected and How to Be a Master of Discretion

    de Judy Allen ...
    For anyone planning events—student, novice, or experienced professional—Confessions of an Event Planner is an "apprenticeship in a book." This insider’s guide takes you on a narrative journey, following a fictional event planning company that stages various types of events around the world for many different clients.While other books, college courses, and training programs give you the theory and ... Leer más

    $27.00 USD

  • Food Safety in the Hospitality Industry

    de Tim Knowles ...
    Food Safety in the Hospitality Industry is a user-friendly guide to current food safety and hygiene legislation and is vital reading for all those involved in food handling and preparation. Using frequent practical examples, the text outlines and explains what you need to know about the following areas: · The key legislation and legal background in easy-to-follow terms - includes a comparison of ... Leer más

    $67.99 USD

  • Books and Travel

    Inspiration, Quests and Transformation

    Series Libro 31 - Tourism and Cultural Change
    The books that we read, whether travel-focused or not, may influence the way in which we understand the process or experience of travel. This multidisciplinary work provides a critical analysis of the inspirational and transformational role that books play in travel imaginings. Does reading a book encourage us to think of travel as exotic, adventurous, transformative, dangerous or educative? Do ... Leer más

    $14.99 USD

  • Leadership and Entrepreneurship in the Hospitality Industry

    Many aspire to be leaders and entrepreneurs where they too could set the tone of business. This is particularly true in the hospitality industry where entrepreneurship is a dominant force, yet few people understand what it demands to be a leader in the sector. Much has been written over the years about leadership and entrepreneurship; this insightful and widely researched new book is unique ... Leer más

    $45.99 USD

  • Tourism, Mobility and Second Homes

    Between Elite Landscape and Common Ground

    Series Libro 15 - Aspects of Tourism
    Second homes - the cottage, the summer house, the bach - are an important part of the tourism and leisure lifestyles of many people in the developed world. Second homes are therefore an integral component of tourism experiences in rural and peripheral areas. Yet, despite their significance not only for tourism but also for rural communities and the rural economy, relatively little research has ... Leer más

    $14.99 USD

  • The Ethics of Tourism

    Critical and Applied Perspectives

    There are increasingly strident calls from many sectors of society for the tourism industry, the world’s largest industry, to adopt a more ethical approach to the way it does business. In particular there has been an emphasis placed on the need for a more ethical approach to the way the tourism industry interacts with consumers, the environment, with indigenous peoples, those in poverty, and those ... Leer más

    $81.99 USD

  • Lifestyle Market Segmentation

    The latest marketing guide from expert Dennis Cahillthat teaches how to effectively use lifestyle segmentation for marketing strategiesLifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes ... Leer más

    $73.99 USD

  • The Future of Food Tourism

    Foodies, Experiences, Exclusivity, Visions and Political Capital

    Series Libro 71 - Aspects of Tourism
    This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience associated with place and history? The book’s approach to the future has focused on explanation; the contributors look for the causes, trends ... Leer más

    $23.99 USD

  • Travel Industry Economics

    A Guide for Financial Analysis

    Series series Business and Management (R0)
    In this book Harold L. Vogel comprehensively examines the business economics and investment aspects of major components of the travel industry, including airlines, hotels, casinos, amusement and theme parks and tourism. The book is designed as an economics-grounded text that uniquely integrates a review of each sector's history, economics, accounting, and financial analysis perspectives and ... Leer más

    $58.99 USD

  • How to Go to College on a Shoe String

    The Insider's Guide to Grants, Scholarships, Cheap Books, Fellowships, and Other Financial Aid Secrets

    There is more college financial aid available than ever before: over 134 billion. In this comprehensive book you will be privy to the more than 2,200 programs that offer scholarships, internships, or loans to more than 1.7 million students each year. The average rate of tuition at four-year private colleges is about 21,235; while four-year public universities average 5,491. Tuition costs, of ... Leer más

    $28.99 USD