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“peter sealey”

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  • Simplicity Marketing

    End Brand Complexity, Clutter, and Confusion

    de Steven M. Cristol, Peter Sealey ...
    For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In ... Leer más

    $13.99 USD

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  • The Digital Transformation Playbook

    Rethink Your Business for the Digital Age

    de David Rogers ...
    Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia ... Leer más

    $20.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Understanding Michael Porter

    The Essential Guide to Competition and Strategy

    de Joan Magretta ...
    Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, ... Leer más

    $25.99 USD o gratis con Kobo Plus

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • The Velocity Manifesto: Harnessing Technology Vision and Culture to Future-Proof your Organization

    de Klososky Scott ...
    Scott Klososkys manifesto will prepare any organization to withstand the high-velocity onslaught of a world now heavily influenced by technology usage. In this hands-on guide to helping leaders effectively steer their organizations through wrenching infrastructure and social changes author Scott Klososky details the actions that leaders must take to keep their digital plumbingthe all-important ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Kotler On Marketing

    How To Create, Win, and Dominate Markets

    de Philip Kotler ...
    Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.Through Kotler's profound ... Leer más

    $13.99 USD

  • Disruptive Innovation: The Christensen Collection (The Innovator's Dilemma, The Innovator's Solution, The Innovator's DNA, and Harvard Business Review article "How Will You Measure Your Life?") (4 Items)

    de Clayton M. Christensen, Michael E. Raynor, Jeff Dyer, Hal Gregersen ...
    Clayton Christensen’s definitive works on innovation-offered together for the first timeWill you fall victim to disruptive innovation-or become a disruptor yourself? Tip the odds in your favor with the bestselling books that have made Christensen one of the world’s foremost authorities on innovation. You’ll also get his award-winning HBR article, full of inspiration for finding meaning and ... Leer más

    $68.99 USD o gratis con Kobo Plus

  • HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

    de Harvard Business Review, Clayton M. Christensen, Philip Kotler, Fred Reichheld, Theodore Levitt ...
    Series series HBR's 10 Must Reads
    Stop pushing products—and start cultivating relationships with the right customers.If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business ... Leer más

    $17.99 USD o gratis con Kobo Plus

  • Harvard Business Review on Rebuilding Your Business Model

    de Harvard Business Review ...
    Revise your game plan--and profit from the change.If you need the best practices and ideas for creating business models that drive growth--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Reinvent your business profitably- Set your model up for success with a winning competitive ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • Strategic Planning For Dummies

    de Erica Olsen ...
    If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps ... Leer más

    $14.99 USD

  • Digital Vortex

    How Today's Market Leaders Can Beat Disruptive Competitors at Their Own Game

    de Michael Wade, Jeff Loucks, James Macaulay ...
    WINNER OF THE 2017 AXIOM BEST BUSINESS BOOK AWARD“Digital disruption” sounds like another business buzzword—until it happens to your company. Seemingly out of nowhere, startups and other tech-savvy disruptors attack. Your customers bolt for the door and revenues stall. Senior executives ignore the problem, or turn to yesterday’s management playbook. In months instead of years, you’ve gone from ... Leer más

    $9.99 USD

  • Harvard Business Review on Increasing Customer Loyalty

    de Harvard Business Review ...
    How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to ... Leer más

    $15.99 USD o gratis con Kobo Plus

  • Brand Portfolio Strategy

    Creating Relevance, Differentiation, Energy, Leverage, and Clarity

    de David A. Aaker ...
    In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, ... Leer más

    $13.99 USD