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  • AI in Marketing, Sales and Service

    How Marketers without a Data Science Degree can use AI, Big Data and Bots

    de Peter Gentsch ...
    Series series Business and Management (R0)
    AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with ... Leer más

    $49.99 USD

  • Künstliche Intelligenz für Sales, Marketing und Service

    Mit AI und Bots zu einem Algorithmic Business – Konzepte und Best Practices

    de Peter Gentsch ...
    Mit diesem Buch erhalten Sie einen leicht verständlichen Praxisleitfaden, der systematisch die Technologien und Methoden der KI mit klaren Business-Szenarien verknüpft. Erfahren Sie, wie Artificial Intelligence (AI) Ihr Pricing sowie Ihre Produktempfehlungen automatisiert, Ihre Kundenkommunikation und Conversational Commerce übernimmt oder durch Customer-Journey-Analysen das Marketing Budget ... Leer más

    $53.99 USD

  • Künstliche Intelligenz für Sales, Marketing und Service

    Mit AI und Bots zu einem Algorithmic Business – Konzepte, Technologien und Best Practices

    de Peter Gentsch ...
    Dieses Buch zeigt, wie verschiedene Industrien von einer smarten Datennutzung mit Hilfe von Big Data Analytics und Künstlicher Intelligenz profitieren können. Dank der Künstlichen Intelligenz (KI) konnten in den letzten Jahren vor allem die Produktions- und Logistik-Prozesse vieler Unternehmen optimiert und automatisiert werden. Immer öfter werden jedoch auch administrative, dispositive und ... Leer más

    $44.99 USD

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    Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book ... Leer más

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  • Digital Transformation

    Survive and Thrive in an Era of Mass Extinction

    The legendary Silicon Valley entrepreneur examines how both business and government organizations can harness the power of disruptive technologies.Tom Siebel, the billionaire technologist and founder of Siebel Systems, discusses how four technologies—elastic cloud computing, big data, artificial intelligence, and the internet of things—are fundamentally changing how business and government will ... Leer más

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  • Designing for Interaction

    Creating Innovative Applications and Devices

    de Dan Saffer ...
    Series series Voices That Matter
    Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”— Jared Spool, CEO of User Interface EngineeringInteraction design is all around us. If you’ve ever wondered why your mobile ... Leer más

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  • Artificial intelligence And life in 2030

    Report Of The 2015 Study Panel

    This is the ebook version of the report. PDF version is accessible on Stanford website.-Detailed "table of contents" was added-Footnotes are bi-directional hyperlinks-Reference links are clickable ... Leer más

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  • Metaverse For Beginners 2023 The Ultimate Guide on Investing In Metaverse, Blockchain Gaming, Virtual Lands, Augmented Reality, Virtual Reality, NFT, Real Estate, Crypto And Web 3.0

    de Justin Sonnen ...
    When people talk about the future, they usually mean virtual reality. The reason is that when you say "the future," most people think of science fiction, and nearly all SF takes place in a virtual space. The word metaverse is actually an old term for cyberspace–the virtual environment that exists on computers. So, you could argue that the metaverse and cyberspace are virtually the same things.The ... Leer más

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  • The Executive Guide to Artificial Intelligence

    How to identify and implement applications for AI in your organization

    Series series Business and Management (R0)
    This book takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non–technical language the eight core capabilities of Artificial Intelligence (AI). Each of these capabilities, ranging from image recognition, through natural language processing ... Leer más

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  • Radically Human

    How New Technology Is Transforming Business and Shaping Our Future

    Technology advances are making tech more . . . human. This changes everything you thought you knew about innovation and strategy.In their groundbreaking book, Human + Machine, Accenture technology leaders Paul R. Daugherty and H. James Wilson showed how leading organizations use the power of human-machine collaboration to transform their processes and their bottom lines. Now, as new AI powered ... Leer más

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  • Artificial Intelligence

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    Our World of personal life and work is set to change dramatically over the next decade as Artificial Intelligence (AI) strikes deeper roots with new products and services, robots take charge of manufacturing and warehouses, and drones reach the remote corners to deliver orders to customers. AI services and robots will particularly facilitate the life of the older people and the visually-impaired. ... Leer más

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  • Artificial Intelligence for Marketing

    Practical Applications

    de Jim Sterne ...
    Series series Wiley and SAS Business Series
    A straightforward, non-technical guide to the next major marketing toolArtificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and ... Leer más

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