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“pete barry”

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  • Advertising Concept Book 3E

    Think Now, Design Later

    de Pete Barry ...
    The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third editionIn creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it ... Leer más

    $21.99 USD

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  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    de Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Leer más

    $10.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Brandscaping

    Unleashing the Power of Partnerships

    de Andrew M. Davis ...
    In this groundbreaking book, media and marketing strategist Andrew M. Davis shows you how to partner with other brands and undiscovered talent to create content that drives demand for the products and services you sell. Brandscaping is a big, infectious idea—a new marketing methodology that begins with one simple observation: a rising tide lifts all ships. Davis dishes up dozens of case studies ... Leer más

    $9.99 USD o gratis con Kobo Plus

  • Breakthrough Branding

    How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand

    de Catherine Kaputa ...
    "Whether you're launching your own company, or are more of a reluctant entrepreneur, you face the imperative to build your brand. Kaputa has made this challenger her personal and professional study, and she shares secrets worth many times the cost of admission!" - Daniel H. Pink, author of Drive and A Whole New MindEven the smallest idea can have BIG impact when positioned correctly. Breakthrough ... Leer más

    $12.99 USD

  • The Impact Equation

    Are You Making Things Happen or Just Making Noise?

    de Chris Brogan, Julien Stanwell Smith ...
    “Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it. ... Leer más

    $4.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Perfect Phrases ESL Everyday Business

    de Natalie Gast ...
    Series series Perfect Phrases Series
    Now you'll know what to say atthe right time in any situationESL specialist Natalie Gast knows from her experiencethat the workplace presents some unique situations. Inthis book she presents scenarios, business slang, andother linguistic issues that typical language texts don’tgo into--for example, how to break the ice with smalltalk or ask for clarification. These hundreds of phrases will help ... Leer más

    $12.99 USD

  • Never Lose a Customer Again

    Turn Any Sale into Lifelong Loyalty in 100 Days

    de Joey Coleman ...
    Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences.While new customers experience joy, ... Leer más

    $14.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • UnSelling

    The New Customer Experience

    de Scott Stratten, Alison Kramer ...
    UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.Unselling is ... Leer más

    $15.00 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • Creative Strategy and the Business of Design

    de Douglas Davis ...
    The Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain ... Leer más

    $2.99 USD

    Disponible también en: Audiolibro

    Disponible también en: Audiolibro

  • You Are a Brand!

    In Person and Online, How Smart People Brand Themselves For Business Success

    de Catherine Kaputa ...
    Learn insider secrets for career success from THE personal branding strategist.Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career.Using strategies from the playbook of the Mad Men of Madison Avenue, advertising ... Leer más

    $12.99 USD

  • The Snowball Effect

    Communication Techniques to Make You Unstoppable

    de Andy Bounds ...
    The long-awaited follow-up to the international bestseller The Jelly EffectCommunication is supposed to cause something. That’s the point of it. So, what do you want to achieve following your communication? Do you want someone to answer ‘yes’? Do you want to improve your relationships? Do you want people to understand exactly what you’re talking about, first time? Whatever you want to achieve, you ... Leer más

    $12.00 USD

  • Fresh Restaurant Marketing

    34 Rules On How To Get Your Customers Coming Back Again And Again

    de Neil Murphy ...
    34 Rules, tips and strategies to serious restaurant success and showing how to stop working more yet taking less in your restaurant ... Leer más

    $1.99 USD o gratis con Kobo Plus