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Enterprising Initiatives in the Experience Economy

Transforming Social Worlds

Edición de Britta Timm Knudsen, Dorthe Refslund Christensen, Per Blenker ...

Series series Routledge Studies in Entrepreneurship
Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that analyses the cultural impact and opportunity of entrepreneurship. Linking experience economy with enterprising ... Leer más

$60.99 USD

Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that analyses the cultural impact and opportunity of entrepreneurship. Linking experience economy with enterprising
... Leer más

Why She Buys

The New Strategy for Reaching the World's Most Powerful Consumers

de Bridget Brennan ...

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when ... Leer más

$5.99 USD

Disponible también en: Audiolibro

If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male.And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when
... Leer más

Disponible también en: Audiolibro
Unconscious Branding

How Neuroscience Can Empower (and Inspire) Marketing

de Douglas Van Praet ...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer ... Leer más

$12.99 USD

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer
... Leer más
Curing Affluenza

How to Buy Less Stuff and Save the World

de Richard Denniss ...

Affluenza has not just changed the world, it has also changed the way we see the world. Short of money? Borrow some. Caught in the rain? Buy an umbrella. Thirsty? Buy a bottle of water and throw the bottle away. Our embrace of “convenience” and our acceptance of our inability to plan ahead is an entirely new way of thinking, and over the past seventy years we have built a new and different ... Leer más

$16.99 USD

Affluenza has not just changed the world, it has also changed the way we see the world. Short of money? Borrow some. Caught in the rain? Buy an umbrella. Thirsty? Buy a bottle of water and throw the bottle away. Our embrace of “convenience” and our acceptance of our inability to plan ahead is an entirely new way of thinking, and over the past seventy years we have built a new and different
... Leer más
X: The Experience When Business Meets Design

de Brian Solis ...

Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands ... Leer más

$25.00 USD

Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands
... Leer más
Win the Crowd

Unlock the Secrets of Influence, Charisma, and Showmanship

de Steve Cohen ...

"Explains how to use a magician's tricks to make better, more winning presentations . . . This thoughtful and charming guide should win a crowd of readers." — Publishers WeeklyWhen you strip away the sleight of hand tricks, magicians are essentially masters of attracting and holding attention and impressing audiences, exactly the psychological secrets you need to be successful in life and business ... Leer más

$14.39 USD o gratis con Kobo Plus

"Explains how to use a magician's tricks to make better, more winning presentations . . . This thoughtful and charming guide should win a crowd of readers." — Publishers WeeklyWhen you strip away the sleight of hand tricks, magicians are essentially masters of attracting and holding attention and impressing audiences, exactly the psychological secrets you need to be successful in life and business
... Leer más
The Art of Complaining

Canada's Consumer Action Guide

de Phil Edmonston ...

Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaining evens the playing field.The Art of Complaining gives readers an arsenal of successful complaint tactics and claim letters compiled by Phil Edmonston, Canada's best-known consumer advocate and the ... Leer más

$7.99 USD o gratis con Kobo Plus

Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaining evens the playing field.The Art of Complaining gives readers an arsenal of successful complaint tactics and claim letters compiled by Phil Edmonston, Canada's best-known consumer advocate and the
... Leer más
Consumer Republic

Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World

de Bruce Philp ...

Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a ... Leer más

$13.99 USD

Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a
... Leer más
Wal-Mart: The Bully of Bentonville

How the High Cost of Everyday Low Prices is Hurting America

de Anthony Bianco ...

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart’s “everyday low prices” come at a tremendous cost to workers, suppliers, competitors, ... Leer más

Antes $6.99 USD Ahora $4.99 USD

The largest company in the world by far, Wal-Mart takes in revenues in excess of $280 billion, employs 1.4 million American workers, and controls a large share of the business done by almost every U.S. consumer-product company. More than 138 million shoppers visit one of its 5,300 stores each week. But Wal-Mart’s “everyday low prices” come at a tremendous cost to workers, suppliers, competitors,
... Leer más
The Oxford Handbook of the History of Consumption

Edición de Frank Trentmann ...

Series series Oxford Handbooks
The term 'consumption' covers the desire for goods and services, their acquisition, use, and disposal. The study of consumption has grown enormously in recent years, and it has been the subject of major historiographical debates: did the eighteenth century bring a consumer revolution? Was there a great divergence between East and West? Did the twentieth century see the triumph of global ... Leer más

$51.99 USD

The term 'consumption' covers the desire for goods and services, their acquisition, use, and disposal. The study of consumption has grown enormously in recent years, and it has been the subject of major historiographical debates: did the eighteenth century bring a consumer revolution? Was there a great divergence between East and West? Did the twentieth century see the triumph of global
... Leer más
Laddering

Unlocking the Potential of Consumer Behavior

de Eric V. Holtzclaw ...

Marketing and product development best practices for a fragmented economyThe rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, ... Leer más

$17.00 USD

Marketing and product development best practices for a fragmented economyThe rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products,
... Leer más
Design to Survive

9 Ways an IKEA Approach Can Fix Health Care & Save Lives

de Pat Mastors ...

"Offers a foundation for both providers and consumers to find the balance, and move to a world from provider-centered care to patient-centered care." —Stefan Gravenstein, MD, MPH, Professor of Medicine, Case Western Reserve UniversityThe US spends the most in the world on health care and research, yet our outcomes are among the worst in industrialized nations. Hundreds of thousands die every year ... Leer más

$12.99 USD o gratis con Kobo Plus

"Offers a foundation for both providers and consumers to find the balance, and move to a world from provider-centered care to patient-centered care." —Stefan Gravenstein, MD, MPH, Professor of Medicine, Case Western Reserve UniversityThe US spends the most in the world on health care and research, yet our outcomes are among the worst in industrialized nations. Hundreds of thousands die every year
... Leer más

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Routledge Studies in Entrepreneurship

Enterprising Initiatives in the Experience Economy

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Why She Buys

Unconscious Branding

Curing Affluenza

X: The Experience When Business Meets Design

Win the Crowd

The Art of Complaining

Consumer Republic

Wal-Mart: The Bully of Bentonville

The Oxford Handbook of the History of Consumption

Laddering

Design to Survive

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Routledge Studies in Entrepreneurship

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